At the beginning of the year, in an article about Aimé Leon Dore, Azhou expressed strong expectations for the upcoming series after Teddy Santis took over the position of creative director of New Balance. Now, the wait is finally over! And what’s the difference between New Balance, which is also made in the United States and is managed by Teddy Santis? Let’s continue reading.
image: New Balance
As a loyal "fan" and long-term partner of New Balance, Teddy Santis announced in April last year that he would take over the position of creative director of the brand. After a brief period of astonishment, the industry began to affirm this collaboration between the two parties.
image: New Balance
Therefore, everyone’s expectations and expectations for his first series after taking office are indispensable. Living up to expectations (personal opinion) , the first wave of products unveiled in the series can deeply feel the "blessing" of Teddy Santis - his strong personal style and perfect understanding of retro sportswear are fully integrated into the lookbook shooting, release campaign format and products. From this point of view, is there a good opportunity to buy the affordable version of Aimé Leon Dore with (dog head) ?
Picture 1 shows the upper body of C2H4® manager Chen Yixi | image: LACOSTE / C2H4®
As a representative of elegance and niche, tennis has always been favored by the fashion industry. LACOSTE, with tennis as the core of its brand genes, has launched a joint cooperation with C2H4® this time, and is trying to reinterpret retro sportswear from a future perspective, with giving it futuristic aesthetic elements. In order to echo the classic characteristics of , the French flag, , the cooperation also uses C2H4®’s iconic blue-gray color scheme to divide LACOSTE’s crocodile logo into three equal background colors, which is very distinctive. In addition, the co-branded sports suits also use designs such as colorful threads and fabric splicing to subtly combine retro and luxury. The new cooperation series will be on sale in the LACOSTE mini program and designated offline stores. Interested friends may wish to go to the official media account for details.
image: Steppyplus
There is still some time before 6.18, but if you can’t wait to get some good things in life, you might as well take a look at this promotion. This time, Steppyplus teamed up with 9 selection stores and decided to launch a late spring promotion from 5.1 to 5.31! It includes various categories of Steppyplus lifestyle products carefully selected by us, including outdoor camping products, good-design tableware, creative storage products, and several matching items and so on. Whether you are traveling or staying at home on May Day, everyone can choose to buy your favorite items to add a little more joy of "renewing" during the holiday!
image: fashionsnap.com
The brand KOYORI, founded by a group of leading Japanese furniture manufacturers, represents high quality and sophistication. The first series unveiled by the brand was designed and launched by well-known French designers Ronan Bouroullec and Erwan Bouroullec in conjunction with Copenhagen design unit GamFratesi. The series of armchairs combines the classic simple lines of with a new appearance design, and is made of high-quality wood. Its soft curves not only serve the aesthetics, but are also a functional structure - improving the strength and stability of the chair. The official launch will be held in a museum in Milan in June. Friends who like it can pay attention.
image: mastered.jp
is also furniture, but Hender Scheme places the focus of the design on the leather of the furniture. Using the brand's iconic element - vegetable tanned primary colors, Hender Scheme "armed" on the original basis of the series of furniture, and exhibited it at the event "re_creation///Hender Scheme" on April 30.Different from the official series, the official emphasis on the single products exhibited at this event is the concept of "re_creation" and claims that it is a creation without too many restrictions. What I personally find most interesting is the conflict created by the combination of leather and modern furniture. What do you think?
image: nepenthes.co.jp
image: Ralph Lauren
image: GREGORY/ sp.houyhnhnm.jp
With the "help" of many joint names and cooperation, everyone must be familiar with GREGORY backpacks. I think this collaboration series launched by the brand and artist Jeff Kanham is more interesting than previous collaborations. First of all, the handwritten font is used on the label logo of the bag. At the same time, in terms of color scheme, in order to echo the theme of "ocean" and "beach", earth tones were chosen. This is also related to Jeff Kanham's love for surfing. In accordance with their usual style, this series still covers a wide range of bags, including tote bags, backpacks, card bags and other bags. Friends who are looking for bags for summer travel can pay attention.
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