As Shanghai's first business district tour guide shopping APP with AR functions, the "Wandaway Nanbu Street" APP combines the Nanbu Smart Business District platform to integrate the commercial information, tourism routes, historical culture and trend elements of Nanjing Road Pede

2025/10/0720:24:35 hotcomm 1120

from small to large Nanjing Road Pedestrian Street

has a new gameplay

When the real world "buy, buy, buy"

encounters the "cloud" AR treasure hunt

Reality Nanjing Road and virtual pedestrian street have completed the superposition

As the first business district tour guide shopping APP with AR functions in Shanghai, the "play around Nanbu Street" APP combines the Nanbu smart business district platform to integrate the commercial information, tourism routes, historical culture, and trend elements of Nanjing Road Pedestrian Street in the AR augmented reality tour guide system. In the game method, tourism shopping, information acquisition, cultural promotion and commercial services are combined into the scene experience, and constantly innovate and upgrade, bringing more magical application scenarios.

As Shanghai's first business district tour guide shopping APP with AR functions, the

opens a "virtual treasure chest" on Nanjing Road

Click on the "Wanzhu Street" APP on your mobile phone, open the camera, and aim at the street scene on Nanjing Road. Xie Jiajia was surprised to find that the commercial facilities on Nanjing Road were clearly displayed, and there were also "subtitles" next to it, showing the name of the mall and the walking distance. Standing in the Dongtuo section, she gently clicked " Shanghai Shimao Plaza ", and a "compass" appeared under her phone, navigating a walking route.

with AR virtual augmented reality function

Business district tour guide shopping guide APP "Wand the Nanbu Street"

As a "Shanghai Xiaonan", Xie Jiajia is very familiar with the reality of Nanjing Road Pedestrian Street. She can tell the specific locations of No. 1 Department Store, New World City with her eyes closed. But at the end of last year, under the "Amport" of her friend, she still downloaded the first business district tour guide shopping app in Shanghai with AR function - "Wandao Nanbu Street".

"It's so fun! My friend and I walked back and forth on Nanjing Road several times and grabbed several treasure chests." It turned out that when "Let's Play with Nanbu Street" was launched, users were invited to participate in the "This box is gifted, and you can see the treasure" AR treasure hunting campaign. This game is similar to location-based AR games such as Pokémon Go, and is all the rage among young people.

users will immediately jump out of each merchant information and randomly placed virtual treasure chests as long as they point their mobile phone lens at the Nanjing Road pedestrian street. Among them, everyone has prizes for ordinary treasure chests, including various food coupons, vouchers and physical prizes, etc. Rare treasure chests include one-year car use rights, 10,000 yuan shopping coupons, and the latest iPhone.

Tourists can use the map navigation function to directly guide the merchants to the specific location

Walk on the real Nanjing Road

Open "treasure chests" on the virtual pedestrian street

Then go to the real world to consume

Virtual superimposed reality gameplay

Let many young people shout and enjoy

also let the download volume of "play with Nanbu Street" APP

htmlm l0 quickly climbed

There are still red memories on the "First Commercial Street in China". With the help of digital pursuit of red marks, New World Group recently opened the red script "Striving for Red marks" on the "Wandering on Nanbu Street" APP, connecting the May 30th Monument, Huangpu Theater , and the Public Works Building along the Nanjing Road Pedestrian Street into a red line. Combined with the use of multimedia technology, users can walk, watch and learn while walking, and combine education with travel.

"Wanzhu Street" APP has opened

red script "Tread to find the red mark"

digital service to improve shopping experience

"Nanjing Road Pedestrian Street Smart Business District new landmark is one of the third batch of artificial intelligence pilot application scenarios in Shanghai, and the "Wanzhu Street" APP is part of this application scenario." A relevant person in charge of Nanjing Road Pedestrian Street Investment Development Co., Ltd. said that the combination of 5G, AR and AI technologies makes the guide more interesting and convenient.

"During this year's May 5th Shopping Festival, we imported the latest AR game engine, integrating the popular "immersive scripts" and other game forms into the APP, and embedding business information and promotions and ultimately pointing to merchants, realizing traffic diversion, bringing a brand new shopping and tour experience in the business district, and enhancing the traffic appeal of the business district."

In the past two days, the AI robot "Youyou" has transformed into a small party building expert and appeared on the Nanjing Road Pedestrian Street.As my country's first mass-produced large-scale humanoid service robot , it made its debut on the "New Era" float celebrating the 70th anniversary of the founding of New China. Transformed into a party-building expert this time, "Youyou" tells everyone the story of the Huangpu Theater where the national anthem is sung. It also has functions such as party affairs consultation, micro-party classes, party oaths, red songs and dances, etc., empowering the intelligent transformation of party-building work on Nanjing Road.

In addition, Nanjing Road Pedestrian Street Investment and Development Co., Ltd. has also launched the WeChat applet "Shanghai Nanjing Road Pedestrian Street" to meet the consumption needs of citizens and tourists in a lighter way. When you open this mini program, in addition to the "Quality Merchants" and "Business District Information" sections, you can find business information, travel routes, trend elements, etc. on Nanjing Road Pedestrian Street. There are also two service functions that are expected to be implemented in the future.

WeChat mini program "Shanghai Nanjing Road Pedestrian Street"

"We are cooperating with SF Express to develop a package and consignment function. In the future, consumers can shop on Nanjing Road Pedestrian Street all the way. By road delivery. Just upload your address and shopping voucher to the mini program, and the Lego toys you bought at Shanghai Shimao Plaza, the hams you bought at Shao Wanshengli, and the cosmetics you bought at New World City can be packed into a gift box and delivered to your home together. "

source. / Editor of Golden Coast Studio

/ Sun Chong Wu Huikai (internship)

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