Introduction
The protagonist I want to talk about today is Haidilao Zhang Yong admires: the founder of Wangpin Steak. Wangpin Steak has more than 400 direct sales nationwide, with a turnover of up to 4 billion yuan two years ago! Wangpin's executive turnover rate is less than 1%, which is lower than Haidilao, which has the highest "employment loyalty"!
Doshengyi once summed up a sentence: If you give your employees grass, you will welcome a flock of sheep! If you give your employees meat, you will welcome a group of wolves!
9 failed entrepreneurial ventures and had been heavily in debt
Haidilao boss Zhang Yong once said: In the world's catering industry, only two companies deserve first-class, one is McDonald's , and the other is Wangpin.
27 years ago, Wangpin founder Dai Shengyi failed to start his business nine times and his debt was as high as 160 million! A friend borrowed 2 million yuan to pay off his debts, and almost broke up his wife and children.
Finally, when he started his tenth business, he raised 2.7 million to open a steak restaurant and turned into a ten-billion-level industry giant!
Food King of Food Formosa Plastic Steak
Wang Pin wins in talent, employee turnover rate is less than 5%
As a chain restaurant company, the expansion of stores and the cultivation of talents are naturally the lifeblood of development. Many chain brands that were once very prosperous only pursued the number of stores, and the lack of talent in the later stage finally made them lose their lives.
According to statistics, Wangpin's employee turnover rate is less than 5%, and the turnover rate of employees at the store manager, chef and above management is even less than 1%, which is in sharp contrast to the current situation of the industry where the turnover rate remains high. In 2013, among the "1,000 companies that Taiwanese college students most yearn for" selected by Taiwan's "Tianxia Magazine", Wang Pinchaoyue Uni-Pin, Google and other well-known companies, ranked first.
waiter picked up steak dinner and salmon dinner
Doshengyi used a set of profit sharing system that grasps the characteristics of human nature
"Profit sharing inspires employees' fighting spirit, effectively retains talents, and employees also consciously have the status of the company to save costs and maximize profits." Chairman Duoshengyi, who has neither chef training nor catering business experience, has learned the way of business from the dolphin jumping into the fire circle - a set of profit sharing system that grasps the characteristics of human nature.
1, all employees dividend .
Wangpin’s dividend is not distributed at the end of the year, but “instant reward, share immediately.” I will take out 33% of the profit every month and share it with the employees of this store next month.
2. Employee shareholding.
As long as the manager who has worked in Wangpin for one year, whether it is a store manager, chef or manager or above, you can join the employee stock ownership plan. After its listing in 2011, more than 200 employees became millionaires!
3, Humanistic Care Welfare
If 6 internal funds are established, as emergency relief for colleagues or scholarships for employees’ children, female employees can take physical leave without fake orders, and pregnant women report to the store manager when they are unwell and can go home to rest and other plans to take care of employees. The starting points are all "She is a family, and this is the idea that cares for family members."
4. Colleagues are like family members
. Hopei does not want their family members to become "a big guy who only knows how to make money from work", so they require everyone to count "how much has invested in their health and literacy" every month to motivate employees to pay attention to matters outside of work. There are also a series of colorful activities within Wangpin: on-the-job education and training, regular dinners for employees, annual travel, everyone can sing corporate songs, elite study tours...
Taiwan Wangpin Group year-end tail teeth. The chairman pleases employees with erotic dance
I treat employees well, so employees will be good to customers
The most widely circulated saying in the catering industry, "Look at Haidilao for Chinese food services, and look at Wangpin for Western food services." We should understand that the enthusiasm of service comes from the hearts of employees is the greatest guarantee of service quality. As the boss of a business, we pay attention to and respect employees, and employees will treat customers well and serve customers well. Only by using high salaries can high performance be promoted, and high performance brings high returns. This simple truth has been confirmed in Haidilao, Pangdonglai, , Huawei , and the rest is how to do it? If you want to know the specific methods and methods of design incentives, please send a private message to Teacher Qiao Mu.
