81 Comprehensive Score
- Cleaning Power
- A+
- Functional
- A+
- Security
- A
- Sensory and Packaging
- A
Black is a toothpaste brand under Haolai Chemical. It participated in the formulation of the national standard of China's toothpaste. In 1985, half of the equity was acquired by the United States Colgate , but black toothpaste is still independently operated by Haolai Chemical. Currently, the black toothpaste sold in the market is supplied by Zhongshan Factory.
Black toothpaste has an amazing radiation rate in the Asian toothpaste market. It has been firmly at the forefront of the Chinese toothpaste market for many years, occupying most of the share of mainland China, and also ranks among the top in Southeast Asian countries. However, due to the accusation of racial discrimination, even after Colgate's capital injection, its original English name Darkie was changed to Darlie, Black toothpaste is still unpopular in the European and American markets.
black toothpaste positioning as a basic cleaning toothpaste, it is well known to consumers for its extremely cool and even spicy mint flavor. Most of its products are positioned around the "fresh tone" and have a series with a cool taste such as double mint, tea, heart-willing and other series, and extends to super white, anti-sensitivity, and specialized in gum protection, but the actual effect is not good in whitening, anti-allergic and other derivative functions.
In terms of ingredients, the friction agents for black toothpaste are mostly calcium hydrogen phosphate or hydrated silica, which has a better experience than calcium carbonate toothpaste. Moreover, due to the capital negotiations between Colgate and Haolai Chemical, many products of Black and Colgate are essentially the same. For example, the Black Ginger Series is the corresponding Colgate 360° full-effect gum protection model. Even the taste is close, the price is almost the same. You can choose according to your own preferences.
Double Mint Toothpaste is a classic black toothpaste, with high sales and popularity. This classic toothpaste maintains the traditional cap screw design. In addition, the other black toothpastes adopt a cap lift design, and the price of a pill of more than ten yuan also reflects a high cost performance.
new teahouse series focuses on toothpaste packaging appearance and brushing experience. The packaging is very small and fresh, and the naming is also very in line with the current trend. The four flavors cover fruit and floral fragrance, and the price is around 20 yuan per piece. As a basic cleaning toothpaste, it is worth recommending, suitable for consumers who pursue fashion and pay attention to toothpaste packaging.
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