Recently, there have been constant news about Apple , and in general, it is almost all negative news. For example, Musk , Zuckerberg has staked Cook , iPhone14 Pro production capacity is insufficient, iPhone14 series expected shipments in Q4 quarter are lower, etc. It seems that Apple supply chain manufacturers, Apple analysts and consumers are not optimistic about Apple's subsequent development. Some experts even predict that the production capacity of iPhone14 Pro will not be restored in February next year, but at that time, consumers' desire to purchase will disappear directly. Is the "highlight era" that belongs to Apple really over?
No matter what the market expects, you still have to speak with data! Recently, Strategy Analytics released shipment data for the Q3 quarter. Judging from the overall ranking, Apple ranks second in the world. However, in the "Global Top 10 Best-selling Smartphone Models", Apple exclusively holds 7 seats, and the iPhone 13 series and iPhone 14 series continue to dominate, and its position is almost unshakable.
is ranked by shipment volume, among which the iPhone 13 standard version is the most popular, ranking second, while the iPhone 14 Pro Max and iPhone 14 Pro are ranked second and third. Those who are still waiting to watch iPhone phones not selling jokes can take a break. Even if iPhone 14 has shortcomings, the iPhone 14 Pro series and "Thirteen Scents" are still very good at playing.
But then again, looking at the entire smartphone market, it is a fact that the industry is cold. In addition, the unexpected "surge" of Foxconn has also had a certain impact on the shipment of the iPhone 14 Pro series. Therefore, the shipment volume of the iPhone 14 series this year is likely to be lower than expected, but compared with other mobile phone manufacturers, Apple's performance is still strong.
In addition, a research report by Strategy Analytics pointed out that mobile phone shipments in 2022 fell by 9% year-on-year compared with , and there is no sign of stopping the decline. Smartphone shipments will continue to decline in 2023. It is expected that the smartphone market will gradually begin to recover from 2024, and there will be signs of a rebound.
It is obvious that factors such as YQ still have a great impact on the smartphone industry. If you want to fully recover, it will take at least 5 years. But from another perspective, the author thinks this is an opportunity for domestic mobile phone manufacturers, especially , Huawei ! In recent years, after Huawei was "bottled" by chips, its mobile phone business has declined sharply. Due to the chip breakage, Huawei's high-end flagship phones are much less competitive than before, so the industry has been cold, which has bought more time for Huawei.
In order to solve the chip shortcoming, Huawei has increased its R&D investment in chip technology and has made diversified layouts. At present, Huawei has made great breakthroughs in chip stacking technology, photonic chip and other fields. As long as Huawei can solve the problem of chip "bottleneck", Huawei mobile phone will return to its peak.
. Regarding the chip issue, Zhang Shaozhong once said that now, if others don’t sell us chips, we won’t buy them if others ask for it. There are chips everywhere in the streets and alleys of China. The implication is that if we give China Technology another three years, we can achieve self-sufficiency in chips and no longer have to look at other people’s faces! This concept coincides with Huawei founder , Ren Zhengfei, . Mr. Ren also said that peace is a result of the battle! Only by continuing to study and using core technologies to "make" advantages will Huawei be no longer afraid of being "bottled"!
There is a saying that it depends on Huawei when fighting against Apple! When Huawei solves the "bottleneck" problem, Huawei will now be stronger than Huawei before. In addition to having its own developed Kirin chip , Huawei phones also have their own developed Hongmeng system, so iPhone phones will really not be as good as it! What do you think about this? Welcome to comment and leave a message!
