enters December, and Netflix, Disney+, iQiyi international versions have announced the release of Japanese, Korean and Chinese dramas that will be launched this month.
Among them, the Japanese drama "Alice in the Dead Country" which will be launched on December 22 and the Korean drama "The Glory" will be launched on December 30, becoming the two trump cards for Netflix to seize the popularity of East Asian dramas at the end of the year, and are also two works that domestic audiences are looking forward to.
"Glory of Darkness", "Alice in the Dead Country 2"
In addition, the Korean version of "Paper House 2" with slightly controversial reputation in the first season and the visual romance "The Fabulous", will be scheduled for December 9 and December 23 respectively.
"Book of Banknotes 2" and "The Fabulous"
powerful opponent Disney+ has successively released the Korean drama "Sensory Chasing: Connect" (also known as "Connect") launched on December 7, the Korean drama "Casino" launched on December 21, and the Japanese drama "Devouring the Village" launched on December 28, three heavyweight new dramas.
"Liantong", "Casino", "Devouring the Village"
At the same time, as an important window for Chinese dramas to export overseas - iQiyi International Edition, in addition to the domestic broadcast " Xuyan ", " The Law of Love 28 " and " Thank you for your doctor " will be launched this month, the Chinese drama "Lesson 9" that will be broadcast on December 11 has also entered the warm-up stage of online topics.
"Lesson 9"
At the end of the year, new dramas from various streaming media are worth watching.
01
exchanges high-quality drama content for the growth of membership, which has become one of the strategies of Netflix and Disney+, the two major streaming media want to "survive" better.
(After all, the positive effect brought by " Squid Game " in 2021 is extremely considerable.)
is specifically reflected in: grabs popular IP adaptation and recruits local film and television talents from various countries to form a creative team with great market appeal.
Douban 9.5 high score in the Spanish original "Book House 5"
December new drama, whether it is "Alice in the Dead Country 2" adapted from the popular comic, "The Dead Village", or the Korean version of the Spanish classic drama "Book House", they all use the circle effect of the original IP to try to win the first marketing battle.
At the same time, the original script adopts the seasonal broadcast mode, and uses the market test of the first season of 6 to 8 to determine the birth of the second season project. It is also an important measure taken by streaming in the face of huge investment cost pressure on content production, production, and marketing.
The original cast returned to "D.P: Deserter Chase Order 2"
"Alice in the Dead Country 2" starring Yamazaki Kento , Tomohiro , Yamashita Tomohiro ;
Tiya Taifeng, Yamazaki Kento
Yamashita Tomohisa and Yamazaki Kento
"Devote the village to Cannes actor Yu Ya Yu Ya;
Cannes actor jiu Leyu Ya Yu Ya
"Dark Glory" repeatedly strengthens its promotional selling point "Screenwriter Kim Eun-sook (representative work " Secret Garden " " Descendants of the Sun ") + director An Ji-ho (representative work "Secret Forest") + Korean pop star Song Hye-kyo ";
Korean pop star representative Song Hye-kyo
"Casino" star Choi Min-sik , Sun Seok-jiu...
Choi Min-sik, Sun Seok-jiu
+ luxury lineups, relying on the market appeal accumulated by past works, and in conjunction with the promotion of popular film and television elements around the world, has greatly promoted the market attention of these to-be-moved dramas in countries and regions outside the local area.
02
is slightly different from Netflix and Disney+. In addition to shouldering the heavy responsibility of spreading a considerable number of high-quality Chinese dramas overseas, iQiyi International Edition also targets market preferences and chooses to purchase a large number of Southeast Asian dramas to win the exclusive online broadcast rights, or participate in the production of original dramas abroad.
iQiyi International Edition "Collection" exclusively broadcast on the entire network
is not only a differentiated route that iQiyi International takes in the global streaming competition, but also a channel to enrich the types of platform dramas.
includes "Saying Goodbye" co-produced with ABC-CBN of the Philippines, as well as "My Roommate Is the Nine-Tailed Fox", "Shooting Stars Meteor Shower", "Evil and Crazy" co-produced with Studio Dragon of the South Korea.
"Evil and Crazy"
In addition, with the reputation of last year's Chinese drama " Reverse ", the "Lesson 9" launched by iQiyi International Station this year naturally attracted high attention from domestic and foreign markets.
This campus emotional drama "Lesson 9" starring Xu Weining , the final online broadcast results may also provide another reference for iQiyi's production plan for the original drama project next year.
"Lesson 9" is scheduled to be released on December 11
This article was originally created by Entertainment Review Bai Xiaohei. Your likes, attention and collection are the greatest encouragement to me!
