The RMB is becoming more and more valuable. "This year, I spent 1,000 US dollars on exchange and shopping. I saved 700 yuan from a year ago," Li Qiuyan, general manager of "Luxu Ma Travel Network", pointed out that as the RMB exchange rate against foreign currencies strengthens,

2025/09/0720:05:35 hotcomm 1712

RMB is becoming more and more valuable. "This year, I spent 1,000 US dollars to exchange foreign exchange and shopping, saving 700 yuan from a year ago." Li Qiuyan, general manager of " Luma Travel Network ", pointed out that as the RMB exchange rate against foreign currencies strengthens, it will boost the "outbound travel" market this year's Spring Festival, especially the number of bookings for "tours to the United States" has increased by more than three times.

According to the online tourism industry's forecast " Ctrip ", the number of outbound tourists in China will reach 6.5 million during the Spring Festival this year; another operator, "Flying Pig", also said that the sales trend of outbound travel this year is significantly better than in the past year, especially overseas free travel and self-driving tours, with a significant increase, with a maximum increase of 50%.

According to the Voice of Economics, this year's Spring Festival holiday is popular overseas for the New Year, mainly due to the strong rise of the RMB. Especially since the beginning of the year, the RMB exchange rate against the US dollar has risen by more than 1,333 basis points, with an appreciation rate of more than 2.04%. It is relatively cost-effective to spend the RMB abroad.

Due to factors such as exchange rate and increase in flights, the air ticket prices of many Sino-US flights have been as low as RMB 3,000, and buying, buying and buying in the United States has become more affordable. Peng Liang, director of public relations at Ctrip Tourism Department, said that the growth of American travel this year is relatively obvious, and tourism procurement is more cost-effective.

Securities Daily reported that, based on the statistics of China Travel Agency Association and the analysis of "Tuniu" Spring Festival travel booking, under the trend of consumption upgrading, many people no longer go back to their hometown to visit their relatives this year, but plan to travel for the New Year. Trends show that the prices of group tours during the Spring Festival this year have risen to varying degrees, and the prices of some popular products have even doubled, but they have failed to stop consumers from traveling for the New Year.

How much is the increase in tourism during the Spring Festival? Mafengwo's "2018 Spring Festival Travel Trend Report" pointed out that the price of Chinese national tourism increased by as much as 115%, and the average price of products reached RMB 7,179; while the average price of overseas travel reached RMB 9,641, an increase of 63%.

, and the most popular places for outbound travel are Thailand, Japan, the United States, France and other places; in addition, Canada and Russia are not slow in the off-season. What’s most special is that Antarctic tours have heated up the most significantly this year, and going to Antarctica to celebrate the New Year has become a new trend.

Fliggy launches the Spring Festival Antarctic Group, with at least two ship schedules spanning the Spring Festival holiday, which means that nearly 1,000 Chinese people will celebrate the New Year on Antarctic Peninsula .

In addition, the popularity of cruise ship tours during the Spring Festival has not diminished, and short-term cruise tours are full of popularity with Japanese routes. At the same time, the popularity of long-term cruise tours has increased, and Europe, America and other places are new popular directions.

Fudan University School of Economics Deputy Dean Sun Lijian said that due to the weakening of the US dollar, RMB exchange rate continues to rise. Not only are outbound travel more profitable, but the popularity of "overseas shopping" and foreign currency financial products has also increased significantly.

Overseas shopping operators said that the continued rise in the RMB exchange rate directly reduces the purchase cost and at the same time lowers the retail price of overseas goods. Li Ye, the head of the Beijing project of the Tianjin Free Trade Zone Imported Commodity Direct Sales Center, said that when the RMB is in an appreciation trend, there will be more room for options for import trade.

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