(Global Tourism News March 13, 2022) A world-renowned hotel group announced that it will further increase its market layout in China in 2022. When facing China's vast land and huge market, major groups have also shown their magical powers to launch more new actions.
Martford International Group
Martford International Group announced that it is expected to open more than 50 hotels in more than 30 destinations in China in 2022 to meet guests' expectations of constantly exploring more destinations; the group is also expected to open the 500th hotel in China in early 2023, further demonstrating Marriott International's commitment to continue to deepen its roots in the Chinese market. More than half of the newly opened luxury hotels in the Asia-Pacific region in 2022 are located in China, which shows that the region is still the engine of the group's growth. Among them, the Ritz-Carlton Hidden Hotel will debut in the historic Jiuzhaigou; the JW Marriott Hotel, Changsha Jianhongda and Studio City-Macau W Hotel are also expected to be unveiled in 2022.
In 2022, Marriott International Group will further expand the layout of high-end hotel brands in leisure destinations. It is expected that the added more than 15 high-end brand hotels will be distributed in more than 10 popular tourist destinations including Chengdu, Xi'an, Sanya, Qinhuangdao, etc., to fully meet the guests' leisure travel needs. Marriott International Group will continue to increase its business layout of Sheraton Hotel brand, and the newly opened hotels will be located in Ningbo, Xi'an, Beihai and other places; Marriott Hotel brand will continue to consolidate its brand layout and create new hotels in Qinhuangdao, Tianjin and other places to provide guests with more diversified choices for leisure travel, thereby further driving the recovery of the tourism industry.
Marriott International Group's selected service brands are growing strongly, bringing rich facilities and services to guests, including Courtyard by Marriott, Wanfeng Hotel, Four Points Sheraton, AC Hotel and Moxy Hotel. In China, the opening of selected service brand hotels will further expand consumers' travel options and allow guests to enjoy a diversified travel experience in emerging destinations in China. Among them, Four Points Sheraton Hotel will continue to grow, and it plans to open five new hotels throughout the year; the Moxy brand will appear in Suzhou and Xi'an and other places, continuing to convey its brand spirit of "never stop to have fun".
InterContinental Hotel Group
With the full bloom of multiple brands of IHG in the Chinese market this year, China has become the fastest growing market for IHG. InterContinental Hotel Group released its latest hotel opening plan in the Chinese market in 2022. It is understood that Chongli InterContinental Hotel is expected to open in June after completing the official reception task of the Beijing Winter Olympics. The second intercontinental hotel in Hangzhou - Hangzhou Liangzhu Intercontinental Hotel is located in Liangzhu, a small world heritage culture city, and is expected to open in May. The Regent Hotel in Hong Kong is expected to open in the second half of 2022. InterContinental's boutique hotel Indigo is scheduled to open in tourist destinations such as Xiamen, Hangzhou, Anji and Alishan in 2022. InterContinental’s Yiheng Hotel and Huayi Hotel both celebrated the 10th anniversary of its brand establishment and entered a period of rapid development. Among them, Yiheng Hotel will be opened in cities such as Chengdu, Suzhou, Shenzhen and Shanghai in 2022. Huayi Hotel will be opened in cities such as Qingdao, Yibin, Leshan, Kunshan and Beihai in 2022.
In addition, with the continuous heating of the domestic leisure and tourism market and the rapid growth of high net worth consumer groups, brands under InterContinental Hotel Group are also seeking innovation and change. For example, Crowne Plaza Hotel and Resort announced the launch of a parent-child theme room with the Lego Goku Little Man series to create an atmosphere and play experience for family guests. Nowadays, more and more traditional business guests like to take their families to experience high-end hotels, and they can work efficiently while accompanying their children, achieving a balance between work, study and family entertainment. The launch of the Lego Goku Xiaohan theme room marks the beginning of the Crown Holiday to increase the family travel market. In the future, we will continue to enrich the parent-child experience content in the hotel and create high-quality parent-child products for family guests. As of June 30, 60 Crowne Plaza hotels and resorts in 27 cities across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, etc., have launched LEGO Wukong Xiaoxia theme rooms for a limited time.
Hilton Group
Hilton China started strongly in 2022, with 5 new hotels signed in Shanghai. Hilton's development in Shanghai's core market has accelerated again, and 5 hotels have been successfully signed in Qiantan, Lujiazui, Hongqiao and Zhangjiang areas in the beginning of 2022.
Hilton integrates the matrix advantages of its 18 brands and will gradually form a strategic layout focusing on the main commercial centers, covering the city's main transportation hubs, and radiating suburban cultural and leisure travel destinations. It aims to meet the guests' diversified travel needs, activate urban tourism, and help build the Shanghai tourism brand. As the second Waldorf Assistant hotel and resort in Shanghai, the Qiantan Waldorf Assistant Hotel will bring more unforgettable experiences to guests in Shanghai, allowing them to enjoy the tranquility and experience the unforgettable experience brought by the true Waldorf Assistant service.
Accor Group
In 2022, Accor Greater China will usher in a number of highly anticipated new flagship hotels in the year of the tiger's roar, such as Raffles, Galaxy Macau, Fairmont Hotel Xiamen Airlines, and Sofitel Jinhui, Shanghai North Bund. After three years of redesign and comprehensive renovation, the beloved capital landmark Swiss Hotel Beijing Hong Kong and Macao Center will also return this year.
In 2022, 6 hotels will be opened in Accor China. Accor has announced some of its latest hotels and upcoming destinations that guests and global travelers can look forward to visit from 2022. Among them, it will be launched in Greater China: Raffles Hotel, Galaxy Macau (early 2022), Sofitel Shanghai North Bund (end 2022), Belle-Linghui Selection Hotel, Guiyang Art Center (end 2022), Yinyue MGallery Hotel, Hong Kong (early 2022), AKI MGallery Hotel, Hong Kong (mid-2022), and Swissotel Beijing (mid-2022).
It is particularly noteworthy that the world's first flagship, the latest luxury hotel brand of Accor, the world's first flagship - Guiyang Art Center Bo Linghui Zhenxuan Hotel - will be opened in Guizhou Province by the end of 2022. The goal of this brand new luxury hotel brand is to have more than 60 boutique hotels and luxury resorts around the world by 2030, and this will surely include more location options in the Chinese market.
Hyatt Group
At the beginning of 2022, Hyatt Hotel Group announced its brand expansion plan in the Asia-Pacific region to further deepen the layout of its luxury and lifestyle brands. Currently, Hyatt Hotel Group has operated 10 brands in mainland China. For Hyatt Hotel Group, a diversified portfolio of hotel brands means that each brand has its own positioning and unique brand philosophy to meet the preferences and needs of different guests.
Luxury and lifestyle are important areas of Hyatt development. Through the introduction and acquisition of new brands, we will provide customers with a richer brand experience. Greater China has always been the strategic focus of Hyatt Hotel and will continue to actively build brand influence. Current market demand is growing, as well as the diversified and personalized needs of Chinese consumers. Based on this trend, we are focusing on leisure and lifestyle brands. In addition to the existing brands, we hope to bring a diversified accommodation experience to guests with unique tastes by launching more distinctive Hyatt brands. The introduction of hotel brands such as Hyatt Centric, Caption by Hyatt, The Unbound Collection by Hyatt and Thompson Hotels has further expanded the footprint of Hyatt luxury and lifestyle brands in the mainland Chinese market, helping to provide guests with a more diverse Hyatt experience.
In addition, it is worth noting that Hyatt and Anta Group announced that they will build FILA HOUSE Shanghai, a FILA HOUSE Shanghai, a FILA HOUSE Shanghai, in the Xihongqiao Business District of Shanghai. FILA HOUSE is located in Building 5, ANTA SPORTS CAMPUS, the global retail headquarters of Anta Group. The hotel has 10 floors and a building area of 11,946 square meters. The hotel will integrate accommodation, catering, sports, conference, retail, curation and other business formats, forming a one-stop linkage with the Anta Center complex ecosystem. It plans to create 120 guest rooms and suites, 1 full-time restaurant, 1 member lounge, 3 multi-functional conference and event spaces, a fitness center and indoor swimming pool and other supporting facilities, which are expected to open in 2024. The two protagonists of this cooperation, Hyatt Hotel and Anta's China FILA, seem to be incompatible, but the importance of both parties on the domestic sports industry seems to reveal the popular field of diversified expansion of enterprises in the post-epidemic era - the sports track.
