Source: [Hunan Daily] Sanxiang Metropolis Daily·New Hunan Client All-Media Reporter Huang Yaping Intern Sheng Tao On November 21, in a coffee shop in Kaifu District, Changsha City, a young woman in work clothes held her own mug and ordered a glass of osmanthus latte at the cashie

Source: [Hunan Daily]

Sanxiang Metropolis Daily·New Hunan Client All-Media Reporter Huang Yaping Intern Sheng Tao

On November 21, in a coffee shop in Kaifu District, Changsha City, a young woman in work clothes held her own mug and ordered a glass of osmanthus latte at the cashier. "Get your own coffee cup for 4 yuan off. After deduction, scan the code to pay for the amount." The waiter said, taking the mug and handing it to his colleague who was on standby in the production area.

( Starbucks coffee shop has set up a reminder sign in a corner of the store, telling consumers that they can get 4 yuan off immediately with their own cups.)

With the rise of the green lifestyle, more and more consumers choose to bring their own thermos and mugs to the store to consume. In addition, under the influence of the sustainable development concept, some beverage companies have achieved energy efficiency improvement by building digital factories and investing in low-carbon packaging concept bottles, which has caused a "low-carbon wind" in the industry.

News: Drink coffee and milk tea to enjoy a cup of instant discount

"The original price of the signature milk coffee is 26 yuan. After deducting the 5 yuan of instant discount for the cup, the remaining 21 yuan will be deducted from your membership card balance." On November 21, in the Weileduo Baking Hall on Furong Middle Road, Changsha City, Ms. Liu, a citizen, was buying a "brain-waking artifact" coffee with a capacity of 600 ml. The font of the cup was a little worn, and the frequency of the cup used seemed quite high.

"Put it in a thermos cup and you won't worry about leaking. The important thing is to save money and be environmentally friendly." Speaking of the original intention of bringing your own cup, Ms. Liu said that after drinking coffee became a habit, she began to pay attention to the policy of bringing cups for each brand of coffee shop, which can save more than 100 yuan a month.

On sharing social platforms such as Xiaohongshu, Weibo , some netizens also shared some money-saving tips for bringing their own cups to a coffee shop. For example, the user said, "Did you drink coffee today?", Starbucks' 19 yuan steam milk and bread breakfast set meal can be reduced by 4 yuan after using the brought cup, and you can have a delicious breakfast for 15 yuan; netizen "KK" said that in addition to the regular discount of 2 yuan for buying Heytea , the staff will most likely fill the cup, which means they receive additional benefits of free cup-up.

Why are consumers becoming more and more keen to bring their own cups to buy drinks and coffee? Ms. Zhong, who is studying in the second year of Hunan University, mentioned that after studying the "Sustainable Development" series of courses, she realized the importance of environmental protection and began to consciously develop some environmental protection habits, such as bringing canvas bags for daily shopping, home storage and self-made purchases, etc.

Sanxiang Metropolis Daily reporter noticed that brands such as Heytea, MANNER, Tims, and Starbucks have launched activities to buy their own cups and buy their own cups immediately. However, the requirements for own cups are slightly different from each brand. For example, at the COFFEE by Moonscape store located on Kaifusi Road, customers who carry disposable cups cannot enjoy the discount of 5 yuan for a single cup.

Industry: Beverage companies have begun to "subtract" on packaging

It is worth mentioning that the "low-carbon wind" has flowed from milk tea shops and coffee shops that can be seen everywhere offline to the beverage industry. In March this year, Master Kong launched two unlabeled pet bottle products, sugar-free iced black tea and lemon-flavored iced black tea, which is also the first label-free beverage product in the industry. The product is only sold in the whole box, the label information has been fully displayed on the carton, and the bottle body uses laser printing technology to identify simple information such as product name and shelf life.

In order to provide consumers with more environmentally friendly beverage packaging, beverage companies have made attempts. A small beverage label is just the first step to environmental protection and carbon reduction. In April, Pepsi launched the "bottle-free label" version of Pepsi, using relief technology to reduce ink printing on the bottle body plastic labels and bottle caps. At the same time, the material containing 24% recycled plastic (recycled polyethylene component) is used as the packaging film to achieve a full-link low-carbon trial from raw materials to production to recycling. Using products as the medium, environmental protection concepts are integrated into lifestyles and conveying the brand's low-carbon proposition. Coca-Cola adds an additional connecting ring to the beverage bottle to achieve the purpose of recycling the bottle cap and empty bottles together.

China Beverage Industry Association and China Environmental Science Research Institute released by my country's PET beverage packaging recycling and utilization report mentioned that after decades of practice in China's waste PET beverage packaging recycling, a set of PET beverage bottle recycling system based on market mechanisms and value laws has been established, and the national PET beverage bottle recycling rate exceeds 94%.

"In addition to the drink shops' own cups, some catering companies are also planning to reduce their services to "bring their own lunch boxes" in order to achieve the goal of combining environmental protection and marketing." Industry insiders said that in the environment of epidemic prevention and control, "bringing their own cups" poses certain health risks. Therefore, in early 2020, many beverage companies suspended the "bringing their own cups" service due to the epidemic. "When merchants conduct environmental protection marketing, they must first consider food safety and consumer health."

(first instance: Zhu Rong, second instance: Huang Jing, third instance: Zhou Wenbo)

[Editor: Wu Daixia]

[Source: Sanxiang Metropolis Daily]

This article comes from [Hunan Daily] and only represents the author's views. The national party media information public platform provides information release and dissemination services.

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