2022 Qatar World Cup , China Central Radio and Television Corporation established a complete production and broadcasting system in the frontcourt of the World Cup for the first time in history, strengthening the signal lens processing capabilities of the World Cup event to the greatest extent, and presenting a unified version of the World Cup event broadcast that fits the rating habits of Chinese audiences.
Reporter Zhang Yuchen of the General Station: This is the Qatar National Convention and Exhibition Center and the location of the international broadcast center for this World Cup. The reporting center for the Qatar World Cup is located here. In the next four weeks, we will bring you back a football feast that combines ideas, art and technology.
During this Qatar World Cup, China Central Radio and Television, based on the previous World Cup, continued the concept of front-court reporting, expanded operation ideas, and upgraded the program positioning. Under the guidance of the overall strategy of 5G+4K+AI of the General Station, the innovative live broadcast of the World Cup was completed.
Among them, the mobile outdoor all-media studio of the China Central Station has achieved a number of technological innovations. For the first time, media cloud deployment overseas has fully supported reports to realize cloud sharing of multi-party media resources. The multi-element and multi-dimensional scenes such as the appearance platform, off-site reporting points, and on-site appearance comment seats are integrated, and the lens combination processing method of up to 30 signals per game is fully utilized to form a panoramic and immersive live coverage of the World Cup.
Senior Engineer of the General Control Department of the General Control Department of the General Station Technical Bureau Xue Zhixing: We started from International Broadcasting Center in the front court, and carried out integrated and integrated signal encoding transmission and resource collection for traditional media and new media at the same time, so that large and small screens can share the reporting resources of the front-court events, organizing committees and the General Station at the same time, and carry out integrated sharing and coexistence across the entire Taiwan.
In terms of program content, the General Station team strives to enrich the content of pre-court events, and on the basis of innovative production of program content, it strives to create integrated media programs, expand large-screen reporting and fragmented dissemination of new media. At the same time, on the basis of meeting basic programs such as live events, the General Office has also launched new media participation methods such as " augmented reality viewing application", "VR live broadcast application", and "football manager game" to improve the audience's participation and interactivity.
In addition, the General Station has also built an outdoor studio in the Waqif Market, which has strong characteristics, to complete the content connection and key interviews before, during and after the live broadcast of the event, highlighting the overall live broadcast of the General Station's World Cup.
Central Channel reporter Zhang Yuchen: Wachif Old Market is located in the geographical center of Doha and has a history of more than 100 years. For every Qatari , the Vaqiv market is not only their history and culture, but also the memory in each of them, and the pride of everyone. The current old market has been integrated with the surrounding metropolises. The studio in front of the 2022 World Cup of China Central Radio and Television is set next to the Waqiv Market. In the next month, the old buildings of Waqiv Market, its squares, and Peace Dove will accompany you to spend a wonderful World Cup time.
Source: CCTV News Client
