In recent years, Nazhijie has gradually faded out of the consumer's sight. This not only causes the shock of its own team, but also the products have no cars to sell. As we all know, the withdrawal of the personnel of the Dongfeng last year, the withdrawal of the management team from the joint venture Dongfeng Yulong made people speculate about the future of the Nazhijie brand. Recently, Nazijie announced the recall of 145,000 Nazijie, including Nazijie 5 and Nazijie 6 models. In addition, the Nazijie Big 7 has been discontinued, and there are very few models available for sale in Nazijie. The brand trustworthiness is reduced and the product line is incomplete. Nazhijie sold only 6,600 vehicles from January to September this year, ranking at the bottom among many brands. Where is the future of Nazijie? How to continue the road to recovery?
products are not strong, sales are sluggish, dealers are not confident, and livelihoods are difficult to maintain. According to statistics, in recent years, Nazhijie dealers have withdrawn from the network. Currently, there are only more than 100 Nazhijie dealers nationwide. Among them, except for Guangdong Province and Zhejiang Province, which have more than 10 dealers, the number of dealers in other provinces and cities is single-digit. With a small number of dealers, for consumers, car purchase and after-sales service will cause inconvenience. Inability to guarantee services and poor sales have become a vicious cycle.
Whether it is a team or channel crisis, the most fundamental reason is that the product is not strong, the SUV power is insufficient, and Nazhijie is obviously unable to do so, and the U6 sales are only around 200 vehicles. Only the gap will be opened from new energy vehicles. According to the data, according to Dongfeng Yulon's latest target plan, in 2018, Dongfeng Yulon will invest in new energy electric vehicles to open the "Dongyu New Energy" market; in 2019, the company will create a new model and invest in PHEV model.
is no longer waiting, Dongfeng Yulon Nazhijie can no longer wait. Recently, the first pure electric small SUV under Nazhijie, the Nazhijie U5 EV model, will be officially unveiled at the Guangzhou Auto Show which will open on November 16. This pure electric SUV was launched in Taipei last year, and the U5 EV+ is expected to be introduced to Dongfeng Yulon in the fourth quarter of 2018.
The appearance of this car is based on the fuel version of NaZE U5, and the overall range will reach about 320 kilometers.
In terms of appearance, the Nazijie U5 EV adopts the latest family design, which is basically consistent with the fuel version of U5. The front face continues to retain the dot matrix hexagonal air intake grille design. The new car has a length, width and height of 4415/1783/1603mm, and a wheelbase of 2650mm. Compared with the fuel version of U5, the length is increased by 20mm and the wheelbase is increased by 30mm. In terms of interior, the gear position has been changed from a straight-row to a knob-type gear lever, which is in line with the current design trend and is simpler and more convenient to operate.
is undoubtedly an electric powered equipment, equipped with a driving motor with a power of 130kW, an energy storage device is a ternary lithium battery, and a maximum vehicle speed is 150km/h. The U5 EV is also equipped with an energy recovery configuration and has a multi-stage energy recovery force rapid adjustment function. Through adjustment, the brake frequency can be reduced and the range can be increased. The overall range will reach about 320 kilometers. Obviously, the endurance can only be in general configuration. Compared with the 600km range of brands such as BYD and BAIC, I feel embarrassed to say that I am a pure electric car. Judging from the current data, the sales of this pure electric SUV are not optimistic.
