There was a couple in 1960.
just wanted to open a ramen restaurant.
didn’t expect that as soon as the ramen restaurant was opened,
could no longer be closed.
Someone is queuing for it,
queued for 7 days and 7 nights,
set a Guinness World Record!
What’s even more incredible is that
This store has become a must-see “attraction” for
travelers to Japan!
This is the famous Yilan ramen.
0 only sells one type of ramen for more than 50 years, and
is also the first member-based ramen shop in Japan.
is not a member of its family, and you can't eat noodles when you go in.
There was a couple in 1960.
opened a street shop in Fukuoka , Japan.
only sells one food - Fukuoka turtle bone ramen .
is very popular because of the soup and the noodles are strong.
is deeply loved by everyone, and
was once called "Fukuoka No. 1".
But as we grow older, the couple feels unable to do it,
wants to close their homes and retire, but the neighbors and diners do not agree.
was originally just to make a living, but
eventually became a "righteous".
But the two elders' bodies couldn't stand it, so the customers thought of a solution:
simply get a member, and non-members won't be allowed to enter the store!
In 1966,
Japan's first member-made ramen was born,
However, it is precisely because
created a ramen legend, and the door to
legend opened.
In 1993, I met the current president Yoshizuki.
Surprisingly, Yoshizuki, who took over by
, immediately canceled the membership system, but
erected a wooden board on the dining table.
1 Lan from a small ramen shop in Fukuoka,
was completely popular all over Japan.
It turns out that the president is a "second-second" ramen patient,
He believes that eating ramen is sacred, and
should not be disturbed.
At first, many people found it inexplicable,
But when they walked into the ramen shop alone,
has no other people's eyes, everyone sat in their own position,
sucked noodles in big mouthfuls, focusing on the food in front of them,
This experience is not to mention how great it is.
eat with friends,
also has ordinary seats in the store,
or remove the baffle.
Look around this lattice,
You will find that there are clean bowls and chopsticks, hooks under the seat of
, and even automatic drinking water maker.
doesn’t have to consider anything except eating noodles seriously.
The hardness of noodles, the richness of soup,
whether to char siu, whether to scall or shallots,
or even several times the secret sauce,
must be selected in detail with a red pen.
In a country like Japan that emphasizes craftsmanship,
customers have no choice,
Everything is decided by the chef.
, and on the contrary, everything is up to the customer!
Each bowl of noodles has a unique flavor, and
can definitely be called a private customization.
In addition,
also changed Yilan's business hours,
to 24 hours.
walks late at night after working overtime. In addition to convenience stores,
has a lan on the lights.
rows of red lanterns hanging in the wind,
looks warm from a distance.
lifts up the curtain and enters the door,
first order on the self-service machine.
actually only has one kind of noodles.
A soup base can be selected.
Select the ramen and side dishes.
put the money into the machine to get the meal ticket.
gives the meal ticket to the waiter.
walks to the inside and there is a "empty" monitor.
shows the word "empty" means that the seat is empty.
guests can find the seat according to the prompts.
does not require a special person to call the number.
But in the ramen shop,
still has to rely on strength to speak.
First look at the appearance. The green chopped green onion and red hot sauce are served in a lamb exclusive ramen bowl.
won’t mention how beautiful it looks.
exclusive hot sauce,
is different from the pepper used in traditional turtle bone ramen,
is made of more than 30 kinds of Tangxinzi (chili pepper).
I heard about this recipe, and only three people in the world know about it.
is a soup made with a variety of ingredients.
is accompanied by handmade noodles.
must take a big sip.
makes the soup splash out to make it feel satisfying.
Even the spoon is full of tricks.
Don’t suspect that it is broken.
is to hold it on the bowl and not pour it!
Many food guides have been mentioned. You must drink the soup when you eat a la carte.
In this way you will see the "secret" at the bottom of the bowl -
こここがの全びです,
(this drop is the highest joy).
drinks no drop of soup,
is a respect for delicious food, and
is also the greatest praise for artists.
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is afraid that guests will be bored, and it also says the fortune of 12 zodiac signs.
Since Jilinxue took over in 1993,
has opened more than 50 branches in Japan for just over twenty years.
relies on selling a bowl of ramen, with a turnover of more than 7.5 billion yen.
Until now, it is still the NO.1 in the minds of most Japanese people.
In addition to local people's favorites,
Yilan is also a store where many foreign tourists travel to Japan,
must pull weeds.
In 2013, Yilan opened its first overseas branch in
, which set a Guinness World Record for customers to queue for 7 days and 7 nights.
is even more spectacular than the scene of queuing up to buy an iPhone.
When the first store in New York opened,
also had a lineup of over 1,000 people.
probably was something that the neighbors who urged to eat noodles at the beginning could not have imagined.
Nowadays, more than 60% of all Yilan's customers are foreigners.
The original emotions were so simple.
ended the busy day,
ate this bowl of ramen,
can regain the feeling of happiness.
. In order to ensure the taste of ramen,
branches outside Japan,
are all cooked by local masters in Fukuoka.
company "air transports" the masters to all parts of the world.
air tickets are far less valuable than craftsmanship.
In order to increase the dining fun for customers,
store also has many peripheral products,
noodles, T-shirts, small pins...
and so on for seven days only for one bowl of noodles.
is either because of sillyness,
or because of worth,
If a brand makes waiting worth it,
it is definitely because it has done it to the extreme.
After many detours, I realized that
brand building is important for cultural heritage.
Japan's Yilan is alive,
How many "Yilan" are there in China?
waiting for people who are interested to build it?
This article comes from Yi Feifan, authorized and published by the Entrepreneur, slightly edited and modified, and the copyright belongs to the author. The content only represents the author's independent views. [Download the Entrepreneur APP and understand the 7,000 most profitable businesses in China]
