Source: Green China
Green China Beijing, March 1 (Integrated Media Reporter Kong Lingshou Gu Xin) 2 On February 27, the establishment meeting and the first membership meeting of the All-Union Tourism Chamber of Commerce Scenic Area Branch were held in Beijing. According to the requirements of epidemic prevention and control, this meeting was held in a combination of online and offline formats. Leader of the Resource Development Department of the Ministry of Culture and Tourism, President Zeng Fanwen of the Institute of Cultural Industry of Renmin University of China, Wang Qiu, member of the Party Committee of the China Radio and Television Social Organization Federation and president of the China Audio Reading Committee, Wu Guoliang, Secretary-General of the All-United Nations Tourism Chamber of Commerce, Wang Wei, Vice Chairman of the Jilin Federation of Industry and Commerce, Wang Qingjie, Director of the Cultural Center of "China Promotion", Liu Yanqi, Dean of the School of Tourism and Art of Beijing Finance and Trade Vocational College, and Vice President Hou Xueyan, Secretary-General of Tencent Cultural and Tourism Industry Research Institute Sun Hui, heads of scenic spots and other relevant tourism companies and media representatives attended the meeting. Ji Xiaodong, President of the Quanlian Tourism Chamber of Commerce, Wang Fang, member of the Party Committee and vice president of Zhejiang Tourism Vocational College, Lang Fuping, Dean of the School of Tourism Planning and Design, Dr. Chen Wei, Director of the Professional Teaching and Research Office of Smart Scenic Spots, and Shao Yuwei, Director of the Training Department, and other guests attended the meeting online. At the founding meeting of
, Wu Guoliang, Secretary-General of the All-United Nations Tourism Chamber of Commerce, read out the "Approval on Agreeing to Convene the Founding Meeting of the All-United Nations Tourism Chamber of Commerce Scenic Area Branch", informed the "Preparation Report on the Preparation Work of the All-United Nations Tourism Chamber of Commerce Scenic Area Branch", reviewed and passed the "Management Measures for the Scenic Area Branch of the All-United Nations Tourism Chamber of Commerce Scenic Area Branch Management Measures (Draft)", and elected the first council and the Standing Council members, and elected the president, executive president, executive vice president, vice president and secretary-general through secret voting. Yu Jinfang, vice president of the Quanlian Tourism Chamber of Commerce, Zhejiang Jinzhou Group and Yunnan Mekong River Group, was elected as the president.
The newly elected President Yu Jinfang reported to the delegates to the meeting that the key tasks of the scenic spot branch in the future and put forward requirements: The scenic spot branch is a branch of the Tourism Chamber of Commerce of the All-China Federation of Industry and Commerce. The members cover traditional scenic spots and new scenes such as three museums and one courtyard, red scenic spots, rural tourism, and cultural tourism towns. At the same time, high-quality enterprises such as financial investment, smart technology, innovative marketing, project planning and improvement, training and human resources serving the scenic spots; they are committed to solving the core pain points and needs of the industry to help members maintain their support. Continue to create profit-enhancing as the mission, provide full-chain services from units to individuals, adhere to the concept of "platform sharing, smart empowerment, financial assistance, brand improvement, project profit increase, data value-added" to gather forces from all parties to upgrade industries and enrich content from asset revitalization, scenario creation, traffic monetization, cost reduction and efficiency improvement, innovative marketing, artificial intelligence, membership system, digital assets, school-enterprise training, supply chain finance, etc., to meet tourists' needs for a better life; promote rural revitalization with the high-quality development of scenic spots, achieve common prosperity, and drive local employment.
Yu Jinfang, President of the Scenic Area Branch of the All-Union Tourism Chamber of Commerce, delivered a speech
Yu Xiaodong, President of the All-Union Tourism Chamber of Commerce, pointed out in his speech that the members of the Scenic Area Branch should actively follow the "14th Five-Year Plan" tourism development plan as the guidance and direction, deeply explore the value of scenic spot cultural resources in tourism activities, and firmly grasp the Chinese spirit with national spirit and the spirit of the times in the process of scenic spot construction, so that China's scenic spots will not only have a positive impact on the cultural and tourism industry, but also have a positive driving effect on the people's yearning for a better life. At the same time, we will strengthen the core competitiveness of scenic spots and improve enterprise management, systematically cultivate scenic spots to serve talents, promote the transformation and upgrading of scenic spots, actively promote the high-quality development of China's economy, serve rural revitalization, and strive to realize the vision of integrating scenic spots with the public's better life, and contribute to the development of scenic spots in my country.
Ji Xiaodong, President of Quanlian Tourism Chamber of Commerce, delivered a speech online at the founding meeting, the Quanlian Tourism Chamber of Commerce Scenic Area Branch signed a strategic cooperation agreement with Zhejiang Tourism Vocational College, and reached ten strategic cooperation on the integration of industry and education. Tourism vocational colleges will continue to provide public welfare job training for the scenic spot industry, and cultivate and provide more practical talents with high-quality technical and skilled talents to scenic spots and other enterprises; scenic spots provide greater space for internship and training practice, innovation and entrepreneurship and growth of teachers and students; at the same time, they will collect successful cases of outstanding entrepreneurs into courses to help tourism vocational education.
All-Union Tourism Industry Chamber of Commerce Scenic Area Branch and Zhejiang Tourism Vocational College signed a strategic cooperation agreement
Dean Zeng Fanwen of the Cultural Industry Research Institute of Renmin University of China delivered a speech
In the sharing process, Mekong Tourism Co., Ltd. takes the wisdom of all-round tourism and high-quality scenic spots as the entry point, and through technology to improve efficiency, data-driven operation, and professional and sophisticated services, it creates a one-stop tourism destination marketing system and tourism big data center. Through the digitalization of scenic spot infrastructure, scenic spot service, marketing, operation and management platforms, it provides practical overall solutions for scenic spot smart management.
Bao Jianbin, Chairman of Mekong Tourism Co., Ltd.
Director of the National Art Museum and Director of the Cultural Center of "China Promotion" Wang Qingjie introduced the ability of China's promotion to integrate media at home and abroad, providing free short video publicity services for scenic spots and tourist destinations, and helping the development of scenic spots. Wang Qingjie made the keynote speech on "creating "super scenic spot IP and all-round empowering new cultural and tourism formats" based on the current epidemic environment: The creation and operation of IP is an important cultural and tourism issue in the post-epidemic cultural and tourism era. On the one hand, it combines local and its own development to create original IP. On the other hand, it innovates IP from the rich historical and cultural culture of China for 5,000 years, and uses the current technological empowerment of the metaverse field to innovate IP transaction transformation to form an offline experience and online understanding of offline tourism. IP is the core of the development of cultural and tourism. The driving force of the heart, especially in the post-epidemic era, IP is the source of content creativity. Through IP, cultural tourism can be empowered vertically and horizontally, and various contents can be linked to each other to form a strong and distinctive theme; the creation of IP will make the project distinctive and differentiate with other scenic spots. At the meeting, Director Wang Qingjie also introduced the investment achievements in cultural tourism and animation IP and other companies in recent years. He hopes that everyone will strengthen exchanges and jointly provide advice for cultural tourism in the post-epidemic situation.
The guests attending this meeting are also Li Defu, Deputy Secretary-General of Quanlian Tourism Chamber of Commerce, Li Dexin, Secretary-General of the Scenic Area Branch; the conference elected the Executive Chairman Chen Zhifang, Founder and CEO of Beijing Youpin Sanyue Technology Development Co., Ltd.; Chen Liang, Executive Vice President, Chairman of Hebei Baiyue Cultural Tourism Investment Group Co., Ltd., Sun Zheng, Chairman of Lashan Group Co., Ltd., and Mark Mark, President of Tianjin Binhai New Area Huayi Qiming Oriental Cultural Development Co., Ltd.; Vice President Zhong Fei, Chairman of Hunan Huaxia Investment Group, Wang Wei, Chairman of Jilin Kaku Cultural and Creative Arts Technology Co., Ltd., and Chongqing Li Xinghua, Chairman of Shengdong Travel Prefabricated Building Technology Co., Ltd., Mu Xiangling, Chairman of Zhengzhou Prodigy Cultural Tourism Technology Co., Ltd., Zhang Zhuoxing, Chairman of Guangdong Yaochen Property Industry Service Group Co., Ltd., Gong Anna, Chairman of Beijing Huaxushi Cultural Investment Management Co., Ltd., Qi Wenhua, General Manager of Jinlian Huitong Information Technology Co., Ltd., Hu Xiaogang, Founder of Shanghai Shanhejing Aviation Technology Service Co., Ltd.
Vice Chairman of Jilin Federation of Industry and Commerce/Chairman of Kaku Cultural and Creative Arts Technology Co., Ltd. Wang Wei
Mu Xiangling, Chairman of Zhengzhou Prodigy Cultural Tourism Technology Co., Ltd.,
Guangdong Yaochen Property Industry Service Group Co., Ltd., Zhang Zhuoxing, Chairman of Guangdong Yaochen Property Industry Service Group Co., Ltd.,
Jinlian Huitong Information Technology Co., Ltd., General Manager Qi Wenhua
Office Director of the Office of Mount Shan Co., Ltd., Li Ming
Quanlian Tourism Chamber of Commerce was founded in Beijing in 2002. It is a national first-level industry chamber of commerce organization registered by the Ministry of Civil Affairs. With the National Federation of Industry and Commerce as the business supervisory unit and the Ministry of Culture and Tourism of China as the guiding unit. The Quanlian Tourism Chamber of Commerce was first proposed the concept of "pan-tourism". As the adhesive for various industries, tourism can guide and drive the coordinated development of various industries.Six hotel branches and travel agency branches under the Chamber of Commerce will actively explore providing full-chain member services for villages and towns with rich tourism resources such as publicity and marketing, traffic introduction, project upgrades, etc. to promote rural revitalization; based on bank inclusive loans that underwrite scenic spot tickets, it will work with more high-quality investment institutions to do a good job in upgrading scenic spot projects and supply chain financing for upstream and downstream cultural and tourism enterprises, and revitalize scenic spot assets; targeted publicity for 300 million mid-to-high-end mobile phones, operators, banks, aviation and other points users, as well as 50 million one-card members in the Beijing-Tianjin-Hebei, Yangtze River Delta, Greater Bay Area and other places, to help increase traffic, monetize and re-allocate scenic spots, and empower scenic spots to establish traffic. To measure assets, continue to obtain incremental income from online and offline consumption and around the destination; to jointly provide services for scenic spots with professional and authoritative institutions to innovate marketing, property management, IP assets, member finance and taxation laws, health care and health care; to inspire, guide and help representative cultural and tourism enterprises become specialized and new "little giants", empowering upstream and downstream enterprises to increase market share, profit-making financing capabilities, and brand influence; to provide local cultural and tourism departments with consulting services such as industrial diagnosis and strategy formulation, assist in investment promotion, intelligence and industrial cooperation, and implement related implementations; to deeply integrate industrial chain resources to build a investment, intelligence and traffic attracting service platform that helps scenic spots develop continuously and long-term.
This article comes from [Green China] and only represents the author's views. The national party media information public platform provides information release and dissemination services.
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