data from the China Passenger Association showed that the retail sales of sedans in October were 920,000, a month-on-month decrease of 5.9% compared with the sales of sedans in September, but compared with 2021, still grew by 9.3% year-on-year.
In the second half of this year, due to the halving policy of purchasing tax, sedan sales ushered in a wave of explosion in June. In the following three months of car sales, sales have been gradually climbing, and the sales data of "Golden Jiu" are almost the same as in June.
, and Yinyin's data is not as good as Jinjiu, I believe it is something that everyone expected.
Sylphy sales recovered, Hongguang MINI EV topped the top again
From the sales list, the top spot is still Hongguang MINI EV, with 41,255 units sold in October, and fell 13.8% year-on-year compared with . Although many brands have launched small scooters, models that can compete with Hongguang MINI EV have not yet appeared. "People's Swift Car" obviously has obvious advantages over competitors of the same level in terms of cost-effectiveness. Moreover, the convertible version of Hongguang MINI EV has been launched. If the car is favored in the rental market in the future, it may once again push up the sales of Wuling Hongguang MINI EV.
Sylphy, which has been competing with Wuling Hongguang MINI EV, jumped from third place in September to second place this time. And what is unexpected is that Sylphy's sales data in October were slightly better than in September. The sales data of 40,000 units is 5,000 units higher than the 35,000 units in September, which can be said to be quite amazing. According to the sales data released by Dongfeng Nissan in October, the total sales of car companies were 86,000 vehicles, and Sylphy's data has already supported half of Dongfeng Nissan.
But at the same time, it should be noted that , which has been on the list in the second half of the year, lost its top fifteen positions in October. Specific data shows that the sales of the new Teana in October were 12,068 units, a year-on-year decrease of 31.42% compared with the same period last year. Teana, which has just ushered in a mid-term facelift, has sales not as expected. How to adjust the strategy in the sedan and ensure that the two fronts of Sylphy and Teana usher in "two wings flying together" and make up for the shortcomings of the current SUV side is indeed a question that Dongfeng Nissan needs to think about.
Third place is SAIC Volkswagen 's Lavida . After following Sylphy in September, it continued to follow Sylphy this month. However, according to the data, 32,000 vehicles have declined from to year-on-year. But what we can expect is that Lavida, which has been equipped with the EA211 1.5T EVO engine, will be launched soon. Will the increase in power help Lavida's sales increase? It is worth paying attention to.
BYD "three sons" still performed well
BYD sedan formation still maintained its strong performance in September in October. Specifically, BYD Qin reached 32,068 units, a year-on-year increase of 16.1%, ranking fourth on the sedan list; BYD Han 31,468 units, a year-on-year increase of 183.9%, ranking fifth on the sedan list; BYD Dolphin sales growth significantly reached 25,240 units, a year-on-year increase of 319.4%, ranking sixth on the sedan list.
Compared with the data in September, in addition to the slightly decline in sales of BYD Qin, sales of BYD Han and BYD Dolphins have increased. And from the list, the top ten still have the largest net increase year-on-year.
There is no doubt that BYD's strength this year is obvious to all. Official data from BYD in October showed that except for the destroyer 05, the other cars have obtained excellent sales data of over 10,000. The stable growth rate of sedans in the Dynasty series and the Ocean series has also allowed BYD to firmly rank first in the market ranking of Chinese auto manufacturers.
Japanese and German rankings are stalemate
In addition to the second and third places, Sylphy and Lavida, there are many Japanese and German players among the top 15, and the rankings of both sides are quite close.
Specifically, the seventh place Camry sales were 22471 units, the eighth place Corolla 20798 units, the ninth place 19718 units, the eleventh place Leiling 17871 units, the twelfth place Accord 17734 units, the thirteenth place Sagitar 16686 units, and the 14th place Passat 16532 units. It is not difficult to find that Volkswagen and Toyota still rely on their strong product strength, with 4 cars and 3 cars respectively entering the top 15 list.
It is also worth noting that the three Japanese top three have their own places in the top 15 list, but in contrast, except for Volkswagen, no other German players have entered the top 15.
. In terms of growth rate, the highest year-on-year growth rate of Japanese was the eleventh Leiling, with an increase of 151.8%, which also increased slightly from last month. Leiling's sales continue to become popular this year, which is not unrelated to its intelligent upgrade. The 2022 Leiling series has a vehicle networking rate of 100%, among which some models have the functions of CarPlay and CarLife, which has successfully eliminated some of the shortcomings of intelligence.
Passat, after using the "dual front face" design, sales returned to normal. Facts have proved that actively embracing the new generation of consumers with younger designs and significantly upgraded smart technology has become a key factor in the sales of traditional cars.
luxury sedan list, 3 Series is no longer good?
html In the list of luxury sedans in October, BMW 5 Series surpassed BMW 3 Series to the first place in the luxury car sales list, while Mercedes-Benz C-class sales surpassed Audi A4 and A6, while BMW 3 Series fell to 6th place. The top six are still BBA's world, while the 7-9th place has not changed compared with September, and they are still Volvo S90, NIO ET7 and Hongqi H9. Tenth place is NIO ET5, which replaced Zhiji L7.
BMW 3 Series dropped directly from 16434 units in September to 8438 units, and sales were cut in half. The reason is that the first batch of owners of the new BMW 3 Series deliver the car in a centralized manner, while the new BMW 3 Series currently has fewer discounts. Therefore, after the sales surged in September, the sales of BMW 3 Series fell to a more moderate level. In contrast, the Audi A4L and Mercedes-Benz C-Class have a large market discount, which has snatched away many potential owners of the BMW 3 Series. Among the last four rankings outside of
BBA, NIO is quite eye-catching at present, but there are still many uncertain factors in the sales of NIO ET5. The competition with Zhiji L7 is still in a white-hot stage. Whether it is Zhiji L7, which focuses on sports or NIO ET5, which focuses on home comfort, can win the love of consumers, I believe that it is the focus of many industry insiders.
written at the end
In the last two months of this year, I believe that the sales of sedans will rebound compared to October. The reason is that the policy of purchase tax is approaching, and many consumers will buy a car they like before the end of the year-end purchase tax discount. In addition, as the end of the year approaches, due to the demand for performance, manufacturers will also launch major preferential policies to attract consumers, and will further stimulate the consumption of the car market in Double Eleven and Double Twelve promotional activities.
