This year's World Football Team was in a state of constant coldness and surprise. First, Germany packed it up in advance in the group stage, and then traditional powers such as Argentina, Spain, and Brazil also suffered a tragic defeat in the quarterfinals and quarterfinals respectively, falling below everyone's glasses. However, if there are old people crying, there are new people laughing. Croatia, from Southern Europe, this time, this time, they used their outstanding performance to unite to make the world realize this small country with a population of only 4.2 million. England also used their "Youth Storm" to make people pay attention to this new young football team.
The reality is that the team's performance also significantly affects the sales of jerseys and the outcome of the brand war. It is not difficult to find when entering the department store. In particular, although the Adidas counter lists various national jerseys, they are sold at discounts because their main sponsor teams such as Germany, Argentina, Spain, etc., their performance is not as expected. Only Belgium entered the semi-finals, which cooled down the buying momentum.
On the contrary, Nike became an alternative winner in this World Cup. Not only did the two teams that entered the championship battle were their own sponsors, but half of the teams in the quarterfinals were sponsored by them. They undoubtedly won a great victory in this brand battle. Several jerseys were even more crazy and were in a different relationship with their opponents who were sold at discounts.
Some jerseys of this World Cup
like " Plaid Legion " Croatia's jerseys. The red and white plaids are unique and have a high degree of discussion. In addition, they have repeatedly created miracles and entered the championship battle, which has made their home and away jerseys sell well. There is currently a huge shortage of stocks around the world, and you may not be able to buy them if you have money. Compared with Hong Kong, where football is popular in mainland China, although there are some inventory, they are all seriously raised. The price of a fan-style jersey with printed characters is rated to be more than 5,000 yuan, which shows how popular it is.
Croatian jersey (sponsored by Nike)
In addition, the country full of stories and the jersey with a strong sense of design are also particularly attractive to fans to collect. For example, the population is only 300,000, and Icelandic wrote , Nordic myth . After playing a moving performance, the inquiry level of the jersey instantly broke. Although Nigeria failed to advance to the knockout stage this year, their jerseys were rated as the most beautiful jerseys of this year by netizens, which also triggered everyone's crazy buying, and even news of out-of-stock stocks were reported.
Icelandic team suit
Icelandic team suit
Nigerian jerseys big sell
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