The value of the above two cosmetics is RMB 1.6085 million and the illegal income is RMB 1.1466 million. After the incident, the parties were promptly removed from the shelves and actively issued a recall announcement to recall the above-mentioned cosmetics. Diecui Shi Company was eventually confiscated by the Shanghai Pudong New District Market Supervision and Administration Bureau of Shanghai for illegal gains of 1.1466 million yuan and confiscated illegal items.
Tianyancha shows that Shanghai Diecui Shi Commercial Co., Ltd. was established in 2003, and DHC founder Yoshida Jiaming serves as the chairman and legal representative of the company. equity relationship shows that DHC of Japan Co., Ltd. is the controlling shareholder of the company. The proportion of holding is 97%. Natural person Yu Jia originally held the remaining 3% of shares .

Photo/Screenshot of the official website of the National Enterprise Credit Information Disclosure System
Regarding the punishment of the products sold for not complying with the technical specifications of cosmetic safety, a reporter from the Beijing News Beike Finance called Diecui Shi Company many times for interviews, but no one answered the answer as of press time.
Before this, Diecui Shi Company was fined for publishing false advertisements and false propaganda.
was fined 350,000 yuan for false labeling of SPF value
According to the National Enterprise Credit Information Disclosure System, Diecui Shi Company was fined 350,000 yuan for "violating the relevant provisions of the Advertising Law and publishing false advertisements" in June 2021. The agency that imposed the administrative penalty was the Shanghai Pudong New District Market Supervision Administration.
Administrative Penalty Decision Shows that Diecui Shi Company sold "Diecui Shi Firming and Rejuvenating Sunscreen SPF50+PA++++" on an e-commerce platform starting from November 22, 2016, and published advertising content such as "SPF50+PA++++" and "waterproof formulas with sweat resistance and sebum resistance" on the web page. It has been verified that the above products are imported special purpose cosmetics. After testing, the SPF value after bath was only 30. The Pudong New Area Market Supervision Bureau believes that the content of "SPF50+" posted by Diecui Shi Company on its web page is inaccurate, unclear, and unclear.
Starting from April 15, 2019, Diecui Shi Company sold "Diecui Shi Firming and Rejuvenating Sunscreen Gel" and "Diecui Shi Firming and Rejuvenating Sunscreen Gel" on the website of "DHC Japan Original Imported Cosmetics" and "Diecui Shi Firming and Rejuvenating Sunscreen Gel 2 Groups", the web page published advertisements such as "DHC Firming and Rejuvenating Sunscreen Gel SPF50+PA++++", "Waterproof formula is not easy to lose sunscreen ingredients, and it is not easy to penetrate even if it is wet with sweat and moisture, so it protects sunscreen ingredients" and "Fast film formation...Protect UV sunscreen ingredients from sweat and water" on the web page. After verification by the Shanghai Pudong New District Market Supervision and Administration Bureau, the above-mentioned "Diecui Shi Firming and Rejuvenating Sunscreen Gel" products are imported special-purpose cosmetics. After testing, the product's SPF value after bath is 14 and does not have waterproof performance. The Pudong New Area Market Supervision Bureau believes that the above advertisements released by Diecui Shi Company are inconsistent with the actual situation.
It is worth noting that according to the website of the National Enterprise Credit Information Disclosure System, since 2017, Diecui Shi Company has been administratively punished for posting false advertisements and violating relevant laws and regulations.
8 products were fined 420,000 yuan for false advertising
In addition, the penalty information in October 2017 showed that after review by the Shanghai Pudong New Area Market Supervision Bureau, Diecui Shi Company had false advertising behaviors in the flagship store of an e-commerce platform. When selling "DHC Olive Lip Balm 1.5g Natural Plant Colorless Lip Moisturizing Long-lasting Moisturizing", the promotional content such as "The Best Product Selected by Japan DHC in 2013", "The Lifetime Achievement Award of Japan Cosmetics Reputation Network", "Winning the Best Cosmetics Award of Japan Popular Cosmetics Reputation Network for three consecutive years was awarded the "Lifetime Achievement Award" and other contents have no factual basis, and the above-mentioned "Best" term is used in the promotional content of the "2013 Japanese DHC in 2013".When selling "DHC Olive Cleansing Oil 200ml/120ml Deep Cleansing Gentle Blackhead Eye Lip Makeup Remover Makeup Remover", it promotes "Effects: Sunscreen, Preventing Blackheads", and does not actually have sunscreen function; the promotional content such as "Japanese Beauty Website Lifetime Achievement Award", "Winning Awards for 4 consecutive years since 2009", "Sunscreen Products" and other promotional content published on the webpage has no factual basis.
sells "DHC Olive Aloe Vera Soap 80g Oil-control Aloe Vera Gel Moisturizing Blackhead Oil-Removing Facial Cleansing Soap" and other contents are published on the web page of "Effective Prevention of Acne", "Effects: Clean Oil-control Prevention of Acne", etc. The product is actually imported non-special use cosmetics. The content of "Acne Prevention" published by Diecui Shi Company on the above page involves the disease treatment function.
In addition to the above three products, false propaganda also exists when selling five products such as "DHC fiber essence essence 100ml to improve edema lifting and tightening to reduce edema and relaxation" and "DHC Platinum Multiple Color Mask". In response to this, the Shanghai Pudong New Area Market Supervision Bureau fined him 420,000 yuan in accordance with the law.
public information shows that DHC is a Japanese group founded by Yoshida Kazunaga in 1972. DHC's cosmetics business began in 1983, and it has a variety of categories such as skin care products, makeup, body care, and body care.
Beijing News Shell Finance reporter Yu Menger
edited by Li Zheng
proofreading Liu Jun
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