Recently, Shanghai Diecui Shi DHC affiliated company Shanghai Diecui Shi Commercial Co., Ltd. added administrative penalty . The reason for the punishment is: the Diecui Shi Men's Moisturizing Balance Toner and Diecui Shi Men's Moisturizing Balance Cream imported and sold by the parties to the outside world contain "tetrasodium hydroxyethylphosphate", both of which are cosmetics that do not meet the cosmetic safety technical specifications .
Image source: The administrative penalty document on the National Enterprise Credit Information Disclosure System
Qichacha shows that the value of the above two cosmetics is 1.6085 million yuan and illegal income is 1.1466 million yuan. Diecui Shi Men's Moisturizing Balance Cream Cosmetics, which do not meet the technical specifications of cosmetic safety, have 1,863 bottles of Diecui Shi Men's Moisturizing Balance Toner Cosmetics, and 1,745 pieces of Diecui Shi Men's Moisturizing Balance Toner Cosmetics. After the incident, the parties were promptly removed from the shelves and actively issued a recall announcement to recall the above-mentioned cosmetics. Diecui Shi Company was eventually confiscated by the Shanghai Pudong New District Market Supervision and Administration Bureau and confiscated the illegal gains (1.1466 million yuan) and the illegal items were confiscated.
The reporter noticed that these two products have been sold for some time. Diecui Shi Men's Moisturizing and Balance Toner was imported on July 31, 2019, and Diecui Shi Men's Moisturizing and Balance Cream was imported on August 7, 2019 and April 26, 2021. Both products have been sold to the public since September 1, 2019. The reporter immediately logged into Diecui Shi DHCh Tmall flagship store . These two men's products have been removed from the shelves. He asked the backend customer service staff, and the other party said that they would not be available for the shelves at present.
Source: "Cosmetic Safety Technical Specifications" (2015 Edition)
So will the ingredient "tetrasodium hydroxyethylphosphate" that caused the penalty this time cause damage to the skin? Dr. Hao Yu, a research and development expert in the cosmetics industry, told reporters that "tetrasodium oxyethylenephosphate" belongs to oxyethylenephosphate and its salt substances. This ingredient is usually used in shampoos and mainly serves as a chelating agent. The water in the north is relatively hard, and shampoo is not easy to bubble. The function of the chelating agent is to chelate the excess calcium and magnesium ions in the hard water, so that the shampoo can also bubble well in the hard water area, and then clean the hair. When this ingredient is a solid powder, there is a irritating risk, but the risk factor is relatively small when used in cosmetics. "Tetrasodium hydroxyethylphosphate" has a great impact on the ecological environment because it will firmly bind metal ions, while many plankton and aquatic plants need metal ions.
reporter read the information and found that my country's "Cosmetics Hygiene Standards", "Cosmetic Safety Technical Specifications", EU Cosmetics Regulations (EC) 1223/2009[6] and ASEAN Cosmetics Directive list "oxyethylene diphosphate and its salts" as restricted substances in cosmetic components. Among them, my country's "Technical Specifications for Cosmetic Safety" (2015 Edition) stipulates that "oxyethylenediphosphate and its salts" can only be used in products and soaps, with the maximum allowable mass fractions of use of 1.5% (calculated in oxyethylenediphosphate) and 0.2% (calculated in oxyethylenediphosphate), respectively, and are prohibited in other categories of cosmetics. According to the Chemical Identification Database (ChemIDplus) of the National Library of Medicine , "oxyethylenediphosphate and its salts" are irritating to the skin, eyes, and respiratory systems. Therefore, it is recommended that consumers rinse thoroughly when using shampoo or soap containing this ingredient.
This is not the first time Diecui Shi DHC has been punished. Since 2017, he has been administratively punished for violating relevant laws and regulations five times in 6 years. The reporter logged into National Enterprise Credit Information Disclosure System and found that in addition to being fined for restricted ingredients this time, he was fined three times for posting false advertisements. As early as February 2017, Diecui Shi DHC was fined 5,000 yuan for violating Article 40, Article 1 of the " Price Law ". In October of the same year, she was fined 420,000 yuan for false advertising of eight products. However, these two fines did not alert Diecui Shi DHC, and was fined 200,000 yuan and 350,000 yuan for posting false advertisements in 2018 and 2021. Most false propaganda involves the awards won without factual basis. The content published "acne prevention" involves disease treatment functions, inaccurate sun protection index, and lack of waterproofing performance of sun protection products.
Source: DHC Tmall flagship store
Diecui Shi DHC has always sold well in China. Even after the incident, the celebrity product olive makeup remover in Tmall flagship store still maintained a monthly sales of more than 9,000 bottles. This single product alone can bring nearly 20 million yuan in sales to the brand in one year. Although it is summer, more than 5,000 olive lip balm are sold per month, and the best-selling men's products is sunscreen cream, which sells more than 1,000 bottles per month. These sales performances are beyond the reach of many skin care brands. Among the buyers of makeup remover , many of them are old customers who repurchase, and most of the reviews given are positive. They believe that the product is gentle in nature, clean in makeup removal, and is not prone to acne like other makeup remover after use. In terms of offline sales of
, Diecui Shi DHC has a total of 273 department stores in China. The reporter came to Diecui Shi DHC’s counter located at , Nanjing Road, , and found that the hot-selling olive makeup remover was placed in the most conspicuous place, and consumers have come in to buy skin care and makeup products one after another. The business seems to have not been affected by negative news. A Ms. Li who came to consume told reporters that she is an old customer of Diecui Shi DHC and felt that except for not enough categories, the rest of this brand is pretty good, so she has been using it for many years. She also noticed the negative news this time, but the problem was that the two men's products had little impact on her, so she would continue to buy the products of the brand. Diecui Shi DHC's agent also stated that because there are star products that are deeply rooted in the country, sales have not been greatly affected at present.
Whether this incident will have an impact on the long-term development of Diecui Shi DHC in China is still unknown, but Diecui Shi DHC, who has been punished repeatedly, should indeed show its determination to rectify it. In addition, as industry supervision becomes stricter, cosmetics companies must take it seriously from the beginning of product filing and strictly implement it in accordance with regulations. They must not be lucky. (sylvia)
