text | Pencil Road Reporter Yang Boyu
Today, Kong Xiangrui, founder of "New Soul Entertainment", revealed to Pencil Road that the company has completed an angel round of financing from individual investors in November this year. This round of funds will be mainly used for artist training and marketing promotion.
Last year, Kong Xiangrui studied in the United States. Although he just entered his freshman year, he has been engaged in music creation and performance in China for 4 years. At the same time, he established the "New Soul Music Festival" and the High School Student Rock League for Beijing high school students in August 2012.
However, during his study abroad, he found that Chinese-language performances in the US performance market are still dominated by the preferences of middle-aged and elderly Chinese, and there are fewer performances for young people. At the same time, Kong Xiangrui introduced that domestic independent music has a good momentum of development, with new stars such as Chenli and escape plan. However, overall, these artists are still in a situation of "hometimes fun" and few people go abroad.
Kong Xiangrui wanted to introduce Chinese music to the United States to introduce the new generation of Chinese music to students in the United States, overseas Chinese and American youth. In November last year, Kong Xiangrui transformed the "New Soul Music Festival" founded in middle school as he went to college and transformed the "New Soul Music Festival" founded in high school into a music exchange platform for China-US in North America.
"Xinhun Entertainment" is a company focusing on Chinese performances and Sino-US music exchanges in North America. The company's main owners include domestic musicians' production and sales of North American tours, connecting domestic artist resources to participate in overseas music festivals, etc.
◆ "New Soul Entertainment" music performance scene
Company mainly serves independent musicians, such as having met bands such as Escape Plan and Red Flower Club touring the United States. In 2017, a total of 8 concerts were held in the United States, with an average of 1,000 to 1,500 audiences per show.
At the beginning of this year, Kong Xiangrui established a strategic cooperation with Modian Sky to be responsible for connecting with modern artists. At the same time, his previous experience in the domestic music industry has given him connections in the field of independent music.
company cooperates with two major performance companies, Live Nation and AEG Live. The other party provides performance venues and media publicity channels for "Xinhun Entertainment".
"Xinhun Entertainment" mainly relies on performance tickets to make profits. The team will start to train artists next year, mainly focusing on musicians in the United States who are engaged in independent music creation, and will launch a collection of music for international students in the United States next year.
At the same time, "Xinhun Interactive Entertainment" will also operate its own performance venues and build a venue brand in North America.
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