Introduction: Domestic Women's Game Weekly Report is a series of subdivided high-quality gaming fields created by Game Daily Research Institute based on Game Daily's billions of readers and 100,000 practitioners and users. It is a necessary reference for understanding the latest developments in the Women's Game Market.
Recently, the Game Daily Research Institute officially released the 8th issue of "Women's Game Weekly" (April 19-April 25). This week's report focuses on the floating changes in iOS revenue of each manufacturer, and combines the promotion and delivery of manufacturers' activities to analyze and review the situation of women playing games for a week. The following is part of the content of this issue of "Women's Game Weekly Report 20210419-0425". If you want to view the full version of the report, you can contact the Game Daily customer service.
Comprehensive data from Qimai, Cicada Master and other three-party monitoring platform data. In this issue (April 19-April 25), the iOS revenue of two games has entered the ranks of millions of dollars. Friendship Time "Floating Life for You" returns to the top of the revenue list in the women's segmented fields.
screenshot from Game Daily Research Institute. For details of the full list, see the full version report
In addition, NetEase Games' "Forget-Chuan Fenghualu" iOS revenue fell by 32.69% month-on-month, and this week's iOS revenue totaled about US$705,000. In terms of promotion and distribution, the new song "Mulan Travel" cooperating with Jike Junyi was revealed on April 23. In addition, it was not purchased through other channels. It is speculated that the official mainly focuses on promoting IP brands.
NetEase Games' revenue comparison of each game in the past two weeks
Data source: Qimai Data, Game Daily Research Institute
April 22, NetEase Games' "Picture Traveler in Time and Space" rose by 287th place due to the new version update, and entered the 45th place in the current game list. Before and after the exposure of this event, the details and performance effects of several characters were controversial to players, but observing the revenue data of the game in the past month, the game's single-day revenue broke the record for nearly 30 days on the 22nd. iOS estimated revenue totaling about US$253,000 that week.
"Picture Traveler in Time and Space" revenue fluctuations in the past month
Data source: Qimai Data, Game Daily Research Institute
Paper-folding game "Shining Nuannuan" new linkage and previous linkage are significantly different
April 22, "Shining Nuannuan" ushered in another cross-border linkage with popular anime. This linkage is also the fourth time since the launch of "Shining Nuannuan" has been linked with popular characters from anime and film works. The first three episodes are the linkage of "Asukka" in "New Evangelion" in February 2020, the IP linkage of "Pili Puppet Show" in March (the cooperation was terminated on March 24 due to special circumstances), and the linkage of "Sakura" in "Magic Card Girl Sakura" in July.
vs. the linkage of cooperation reached in the third phase. iOS estimates that the linkage of the "Variety Sakura" IP will bring higher revenue to "Shining Nuannuan". In contrast, the external reputation of the three-stage linkage, the best positive feedback on the quality of the set is the linkage of "Frozen". During the linkage of "Sakura", the "Sakura" caused a large number of players to condemn and even withdraw from the game due to the inconsistent quality of the set quality and expectations, unfair order of the set drop, official responses and perfunctory compensation. According to comprehensive analysis, the number of paid players has decreased, which is related to the loss of players in this work in the past six months.
"Shining and Warm" three periods of iOS revenue comparison
Data source: Master of Cicada, Game Daily Research Institute
Ladder Interactive Entertainment "Food Language" After three months, it will be updated again in major version
"Food Language" This week's estimated total revenue of iOS is only US$64,000, down again from last week. On April 25, the official released a PV preview for the upcoming new event "Haohai Yangfan" version, which is scheduled to be officially launched on the end of this month on the 29th. The iOS revenue record of this work in the past 90 days was retrieved, which was exactly 3 months after the last major version update (January 29). The upcoming new version is expected to bring another new revenue growth to the game.
Data source: Master Cicada, Game Daily Research Institute
In addition, for more data changes and activity details of key manufacturers for women to play games, please contact Game Daily customer service to obtain the full version of the report "Women to play games Weekly 20210419-0425".
The top major manufacturers are the first choice for the media to buy products, and the media will be the first choice for "Tencent Advertising"
According to statistics from this report, many women chose "Tencent Advertising" for their game advertising, accounting for more than 80% of the overall proportion, followed by the advertising volume of giant engines and UnityAds. This week, two manufacturers have launched advertisements for their new games, with "Girl's Throne" adding a total of 2,290 new sales. Another woman added more than 1,500 new games to the game. Can you guess which game it is?
screenshot from Game Daily Research Institute. For details of the full list, please see the full version report
April is about to end, and the latest updates of leading manufacturers in 2021 women's new games have basically been exposed. After the test of "Flower and Mountain Heart Moon" in Chaoxi Guangyear ended on April 28, a "Cat's Stay" from Feiyu Technology will also start the next day of deletion test.
In addition, Friendship Time "The Life of No White" will be officially launched on all platforms on April 28. It is worth mentioning that after the last exposure of the new reserve game "Ling Yunnuo", the manufacturer released another self-developed inspirational mobile game "Du Lala's Promotion" this week. The Game Daily Research Institute will also keep an eye on this.
screenshots are from Game Daily Research Institute. For details of the complete list, please see the full version report
The above data and views are excerpted from the Game Daily Research Institute's "Women's Game Weekly" (20210419-0425).
If you want to know more, such as the reasons for the changes in specific product revenue, the difficulties in the game operation of major manufacturers, and more details of the list, you can contact the staff to obtain the full version of the report.
