e-sports big business 249, seize every e-sports business opportunity
text | Huang Jingyuan
E-sports big business reporter
In December 2021, the final of the Call of Duty Mobile Game 2021 held by Sony will start hot. A total of 24 teams will compete in the east and west regions. The three strong teams representing China - Qingjiu, FPXM and Shenzhen DYG - will also appear on the stage of the World Championship and launch an attack on the goal of the world champion.
This 2021 Call of Duty Mobile Game World Championship is divided into two major competition areas: East and West, each competition area will have a two-day competition. On the first day of the game day, the 12 teams will play a round-robin match, and the four winning teams will be decided to advance to the final of the next day. The second day will adopt a double elimination system to determine the champion of the 2021 Call of Duty Mobile World Championship in the competition area. event schedule and team composition are as follows:
Western Division
Competition time: December 5, 2021 - December 6, 2021 (Beijing time).
Division scope: including North American Division, Latin American Division, and European Division.
team composition: 4 Latin American regional representative teams, 3 North American regional representative teams, 1 North American Cup champion team, 3 European regional representative teams and 1 European Cup champion team.
Eastern Division
Competition time: December 11, 2021 - December 12, 2021 (Beijing time).
Division scope: including national server competition areas, South Asia and Middle East competition areas, Japan competition areas, and Garena competition areas.
team composition: 3 national service area representative teams, 4 South Asia & Middle East regional teams, 2 Japanese regional teams and 3 Garena regional teams.
"Call of Duty Mobile Game" has achieved a complete event ecosystem chain less than one year after it was launched
"Call of Duty Mobile Game" is a large-scale multiplayer online first-person shooting mobile game, and it is also the only genuine shooting mobile game for the "Call of Duty" IP. The game not only presents high-quality visual effects, but also highly restores the classic gameplay, maps and characters of the Call of Duty series, and provides exclusive adaptation and optimization for the operation characteristics of the mobile phone, committed to allowing players to better immerse themselves in the full shooting experience.
The copyright of the Call of Duty IP belongs to Activision, the producer of Call of Duty Mobile Game is Tianmei Studio, which has launched "Glory of Kings" and "Cross Fire: Gunfighting Kings".
According to Yao Yuan, general manager of Tianmei J3, in an interview with the media, Activision saw that the market rating of "Cross Fire Mobile Game" in 2015 was quite high, so in 2016, he asked Tencent if it was interested in cooperating with the development of Call of Duty IP mobile games. Tianmei spent more than a month on demo, and finally passed the scene selected.
On December 25, 2020, the national server of "Call of Duty Mobile Games" was officially launched. It has been more than 10 months since then. During this period, the official has held many events including the "TGA Mission Assembly Invitational" and "Mission Departure Invitational", and officially launched the league-like "Call of Duty Mobile Games Masters" on April 3, with a total of 14 clubs participating.
According to Sensor Tower data, Call of Duty Mobile Games has reached 250 million downloads in 8 months of being launched overseas, with a speed of more than games such as Fortnite and PlayerUnknown's Battlegrounds Mobile Games breaking industry records. From the perspective of money-making ability, it also performed well. html In 38 months, Call of Duty Mobile's total revenue on the global App Store and Google Play reached US$327 million. This revenue is 78% higher than the revenue in the eight months since the launch of in-game purchases by "PUBG Mobile".
"Call of Duty" is an old game IP that has lasted for 17 years. Its console version has been popular overseas for many years, and it has sold more than 300 million copies in total. Every new work will top the major sales list. The overseas positive reviews of
also brought a certain amount of heat radiation to the Chinese server in the early stage of its launch. The cumulative number of reservations launched by the Chinese server exceeded 60 million , and it ranked first in the App Store free list on the day it went online. At the same time, the Chinese server of "Call of Duty Mobile" also received a 7.2 score on TapTap. In contrast, the ratings of "Peace Elite" and "Cross Fire Mobile" were only 6.9 points and 5.8 points.
"Call of Duty Mobile Game" has been launched in December last year. In less than a year, the national server competition system has experienced rapid development from scratch and successfully formed the three-level ladder of "Popular Events" - "Cooperative Events (Reduction Channel)" - "Call of Duty Masters".
With the emergence of the global delta variant, travel policies in various countries and regions have also become particularly complex. In order to support and cooperate with the epidemic prevention and control work at home and abroad, and to ensure the health and safety of every participant and event audience, after the organizers' considerations, it was finally decided that the 2021 Call of Duty Mobile World Championship will be changed to online and live broadcast throughout the entire process. At the same time, the event composition will also be adjusted to the Western Conference and Eastern Conference.
This will be the first time that the Call of Duty Mobile World Championship will be held in the form of a regional competition, and the total prize pool of this event will also exceed US$2 million.
"Call of Duty Mobile Games" is planning global events ahead of schedule, which is expected to drive the FPS event to revive
With the continuous growth of global mobile game users, the mobile game market has also ushered in a blowout development. This is not only due to the influence of the national trend of mobile games, but also mobile devices have begun to have the ability to carry 3A-level experiences, which has also brought greater energy to mobile e-sports.
"2020 E-sports Industry Research Report" released by iResearch Consulting shows that among PC and mobile devices, MOBA and FPS are still the most popular game types, and both rank among the top in watching game live broadcasts and watching e-sports events.
Among them, MOBA events are rapidly expanding under the driving force of the global e-sports event system, while FPS e-sports events, which are also the leading ones, still have a way to go. Taking the two major categories of top games "League of Legends" and "CS:GO" as examples, the total number of views of the League of Legends S10 World Championship Finals exceeds 1 billion hours , while the total viewing market of the two Major events in 2019 was 53 million hours and 45 million hours. shows that the attention of FPS events is still a certain gap between the MOBA events.
For the entire FPS e-sports market, what is needed is a professional event with international influence to expand the scale of the event in the global e-sports market and achieve higher industrial influence.
June 16th, the 2021 Global Esports Sports Leaders Summit was held. At the meeting, the global e-sports event plan of the "Call of Duty Mobile Game" was officially announced to the outside world. Yao Yuan, general manager of Tencent Interactive Entertainment Tianmei J3 Studio, mentioned that the national server of Call of Duty mobile game has completed the event ecosystem construction within less than half a year of its launch, and will open up the national server event ecosystem and Call of Duty mobile game World Championship later this year, linking more than 150 countries and regions around the world, and hosting the global "2021 Call of Duty Mobile Game World Championship" at the end of this year.
With the progress of the Overseas Call of Duty Mobile World Championships, the competitive advantages of "Call of Duty Mobile" have been highlighted, which has also accelerated the layout of top domestic clubs.
Whether it is the global e-sports system strategy formulated before "Call of Duty Mobile" was launched, or the strong demand of event users for international FPS events, or the actual participation of major clubs in "Call of Duty Mobile", it has effectively proved the possibility of "Call of Duty Mobile" in global events in the future.
3 has been online for less than a year, and the "Call of Duty Mobile Game" event has established a global event system. This move may be a new starting point for FPS e-sports events. This will also create more opportunities for the Chinese FPS e-sports market and drive the growth of the scale of China's FPS e-sports events.
