The king of cost-effectiveness Xiaomi has begun to attack the high-end mobile phone market, and OPPO and vivo, which are engaged in offline markets, have also begun to try to enter the high-end mobile phone route. This means that domestic manufacturers have begun to increase their budgets in R&D, striving to make high-end mobile phones with good experience and high-quality quality, and share the share of the high-end mobile phone market.
According to the standards of the authoritative market research institution Counterpoint Research, from a global perspective, over $600 is the core battlefield of high-end mobile phones. Converted into RMB, that is, mobile phones with a price of more than 4,000 yuan have a higher market share in the market, the more stable the high-end road of this brand of mobile phones will be.
But what is interesting is that when we talk about high-end mobile phones, no matter which manufacturer's fans will unanimously agree that Apple icon is the real high-end one. In fact, this is true. According to the market share data for April 2021 provided by "Shi Shin-Shief of the Anhu Protectorate", Apple's advantage is not obvious in the 4,000-5,000 yuan market, only about 32%. But when the price reached 5,000 yuan to 8,000 yuan, Apple's share was 57.3%. Except for Huawei, other mobile phone manufacturers basically only have a fraction of Apple. This phenomenon is also reflected in people's consumption. Many people want to use Apple phones, but the price really persuades people to withdraw. Therefore, many people will recycle their phones to a certain transfer, and then buy Apple's previous generation second-hand phones on a certain transfer. It is also a good method to use Apple phones for only three or four thousand yuan.
Let’s talk about it, when the price reached the 8,000 yuan level, the share of Apple’s mobile phones was as high as 86.3%, which is approximately equal to the position of Windows operating systems in the PC industry, and it can be said that they are in a monopoly position. The flagship phones of domestic mobile phones are so good, why do many people still only recognize iPhones when buying high-end phones? Why would you rather spend more than 8,000 on an Apple phone than buy an Android flagship family bucket? In my opinion, this is the difference in soft power.
Android phones are nothing more than crazy stuffing on hardware, and the ability of Snapdragon 888icon is between A12 and A13, which truly reflects its strength. Moreover, the durability of Apple phones can be described as "scary". iPhone6s and iPhone8 have been released for several years, and many nail users are still using it. If it were an Android machine, it would have been recycled long ago. The other is the iOS system. Now all manufacturers are developing their own systems, but they still have no one that can surpass the iOS system. Over the years, those who have used Apple have long been accustomed to Apple, which depends on the consistency of iOS from beginning to end. After so many generations of updates, none of the classic operating modes have changed, and user privacy and security are becoming more and more comprehensive. Compared with the hardware competition, domestic manufacturers have always ignored the experience on mobile phone systems. After all, hardware determines the lower limit of the mobile phone and the experience of the system. Smooth is the strongest weapon to truly retain users. #domestic#
