htmlOn August 4, the male and female mixed voice group Gao Yaota lead singer Shin Ji and (G)I-DLE member Xiaojuan starred in the Mnet variety show "TMI NEWS" as guests, and together with host Jun Hyun Mo , a list of the top 13 stars with the most expensive endorsement fees in South Korea.
ranked thirteenth is actor Lee Kwang-soo . Lee Kwang-soo became familiar with Hikaru Hikaru after playing the self-reliant college student in MBC's "Highkick through the roof". He became famous with the variety show "Running Man" and was called "Asian Prince " by fans. Now Lee Kwang-soo has taken over duty-free shop advertisements that only superstars are qualified to endorse. The endorsement fee soared 200 times compared to when he debuted. The reward for each advertisement is about 400 million won (100 million won is about 570,000 yuan), and the annual advertising revenue is about 2.8 billion won.
ranked twelfth is Song Hye Kyo . During Song Hye Kyo's 25 years of debut, advertisements have always come to her, and the outfits of almost every drama will ignite the trend. According to the content of the program, the Lanezhi air cushion powder she used in "That Winter, the Wind is Blowing" in 2013 sold 1 million pieces per year; the Lanezhi lipstick she applied in " Descendants of the Sun" in 2016 sold 160,000 pieces in a month, and was sold out of stock; the Xuehuaxiu lipstick used in "Boyfriend" in 2018 also caused consumers to rush to grab it, and the sales of the Daiwang brand soared by 6 times.
Song Hye Kyo now has a price of 900 million won per article. She even shared FENDI's promotional photos on SNS. She can earn 540 million won in one article, and she has great money-making skills. Currently, Song Hye Kyo has four endorsements, earning 3.6 billion won. Song Hye Kyo has worked with the same makeup brand for 21 years, but she has not accepted all advertisements. In 2016, Song Hye Kyo rejected the sky-high invitation from Mitsubishi Heavy Industries Mitsubishi Heavy Industries on the grounds that Mitsubishi Heavy Industries was notorious during World War II .
ranked eleventh is TROT singer Lin Yingxiong . After Lin Yingxiong became popular in TV CHOSUN's "Mr. Trot" in 2020, her advertising revenue exceeded 4 billion won, and the sales of her endorsed products also increased by 510%.
ranked tenth is Cao Zhengshi . Cao Zhengshi endorses many products such as fried chicken, credit cards, nutritional agents, and earns at least 500 million won per advertisement. As of now, Cao Zhengshi has endorsed a total of 11 advertisements, with revenue of at least 5.5 billion won. After Cho Zhengshi endorsed an online English product, his sales increased from 3.4 billion won to 70 billion won per year. At present, the Korean drama "The Witty Doctor Life 2" starring Cho Zhengshi is currently on the air.
ranked ninth is Ding Haiyin . Ding Haiyin became a latecomer and starred in the JTBC romantic drama "High-up Sister, who often treats to dinners, ", the endorsement fee increased to three times. Based on 600 million won per article, Ding Hae-in's advertising revenue is about 5.6 billion won.
ranked eighth with Girl's Day member Huili . She was not pretentious in the variety show " Real Man ", and her unintentional cute behavior caused a hot response, and followed by a soft-hearted advertising endorsement. After " Please Answer 1988" broke a series of records with super high ratings, Huili's popularity soared again and was named a 10 billion girl. Currently, Hye Li has appeared in 13 advertisements alone, with an annual income of about 6 billion won.
ranked seventh is Park Seo-joon . Park Seo-joon has a lot of knowledge about movies, TV series and variety shows. The movie website IMDb has included Park Seo-joon on the list of performances in the Marvel movie "Captain Marvel 2" but the role has not been made public yet. Based on 2018, Park Seo-joon's annual endorsement fee is 700 million won. He currently starred in 9 advertisements and his revenue is expected to be around 7 billion won.
ranked sixth is Park Bo Gum . He starred in the TVN youth nostalgic drama "Please Answer 1988" and received widespread attention for his role as Choi Ze in the play. Park Bo Gum's endorsement fee is about 500 million won, and the revenue of 17 advertisements is about 8.5 billion won.
ranked fifth with Tottenham Hotspur striker Sun Heung-min . Son Heung-min's performance in Premier League is obvious to all. It is unknown whether the endorsement fee will increase after he was elected as a Korean Footballer for the fifth time and won the 2020 Puskas Award.However, his endorsement fee is estimated to be 1.2 billion won per year, based on his 12 advertisements shot in 2019, with an estimated revenue of 15.6 billion won.
ranked fourth with Kong Liu . After Gong Yoo starred in the TV series " Lonely and Brilliant God-Ghost ", the endorsement fee soared to 1 billion won. There are more than 100 endorsements proposed to Gong Liu, and Gong Liu only filmed 15 of them. "TMI NEWS" estimates that his advertising revenue is 17.2 billion won.
ranked third with Jun Ji-hyun . When Jun Ji-hyun filmed " My Savage Girlfriend " in 2000, the endorsement fee was only 100 million won. After her advertising value rose to 1 billion won after starring in " from the Stars" and the clothes and cosmetics she used in the play were sold out, and she also became a driving force in the fried chicken and beer industry. The show said that after "You From the Stars", Jun Ji-hyun filmed 25 advertisements, and his annual income was about 20 billion won.
ranked second with Kim Soo Hyun . Kim Soo-hyun also starred in "You From the Stars" and his advertising value rose to 1 billion won, and the endorsement fee in China is estimated to be 1.6 billion won. After the end of the drama "You From the Stars", Kim Soo-hyun's advertising revenue that year was about 30 billion won. Currently, he endorses 9 advertisements.
The top spot is BTS. BTS is undoubtedly the most successful Korean wave group so far, leaving a series of brilliant records in the music industry. In the first year, BTS's statement cost was about 5 billion won, and it is reported that the endorsement reward for McDonald's was 10 billion won. Sales of massage chairs they endorsed rose by 38%. Under the epidemic, BTS took the initiative to cut endorsement fees by 20%, and its annual advertising revenue was about 62 billion won.
[Picture source program screenshot]
