"Hainan Tourism and Culture Official Weibo" official account latest updates: On July 19, the 2019 Cross-Strait Taipei Summer Tourism Exhibition was grandly opened at the Taipei World Trade Center Exhibition Hall. Inspector Man Hongwei, the inspector of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism (Hong Kong, Macao and Taiwan Office), Ren Jiayan, director of the Taipei Office, Kong Lun, director of the Kaohsiung Office, Xu Jinrui, chairman of the Taiwan Travel Industry Quality Assurance Association, and Lai Sezhen, chairman of the Taiwan Tourism Exchange Association, attended the opening ceremony.
In order to make full use of the publicity and promotion platform of the tourism exhibition, continue to increase promotion efforts to Taiwan, and further expand the source market of Taiwan, the Hainan Provincial Department of Tourism, Culture, Radio, Film and Television and Sports organized tourism and cultural departments such as Sanya, Danzhou , Lingshui, Chengmai , Baisha , Sansha , as well as Hainan Special Zone International Travel Agency, Sanya International Duty Free City, Haikou Luneng Hilton Hotel, Haikou Wang Chuanqi Animation Company and other tourism and cultural enterprises formed a Hainan tourism and cultural representative team to participate in the exhibition in Taiwan.
This year, Hainan appeared at the Taipei Summer Tourism Exhibition with a special decoration booth of 101㎡. The booth is themed "Sunny Hainan, Vacation Paradise". It combines the construction style of the coastal resort style with blue and white main colors and the Li Miao style of the original wood color, fully demonstrating the characteristics of Hainan's tourism. At the same time, through props such as coconut trees, waves, beach chairs, sun umbrellas, mini golf greens, etc., coupled with tropical islands, Li Miao brocades, historical celebrity statues, historical monuments, duty-free city, etc., it shows the diversity of Hainan's tourism and culture, and sends Taiwanese tourists a warm invitation to "come Hainan to enjoy a good time", attracting a steady stream of visitors.
The Hainan booth provides a detailed introduction to Hainan's coastal leisure, emerging resort complexes, historical and ethnic culture, golf, high-end resort hotels, study tours, etc. by distributing publicity materials, playing publicity videos, and on-site explanations by staff. At the same time, in order to strengthen interaction and activate the atmosphere on the scene, the booth also carried out a series of interactive activities such as painting bobo coconut competitions, uploading photos on social media, postcards to send true feelings, golf putters, tasting and drinking, prize-friendly Q&A, etc., vividly promoted the image and products of Hainan's tourism culture, allowing participants to personally experience the diversity and fun of Hainan's tourism culture. The Taiwanese exhibitionists showed strong interest and actively participated, and the atmosphere was lively. The Bobo Coconut flash dance show and performances with Hainan characteristics have brought the atmosphere of the booth to a climax.
The cute and cute Bobo Coconut appeared in Taipei Summer Tourism Exhibition for the first time as the international image promotion mascot of Hainan Tourism and Culture. It was sought after by the public of all ages in Taiwan, showing the new power of Hainan Tourism and Culture IP.
Hainan booth also specializes in organizing large Taiwan tour groups, Xiong Lion, Wufu, Coke and Shanfu, which sell Hainan tourism route products, to collect customers on site, so that Taiwanese tourists can buy the most discounted Hainan tourism products at the tourism exhibition site and take a "going trip".
At the invitation of the organizing committee, the Hainan Tourism and Culture delegation also organized a performance group established by local youth entrepreneurship in Hainan to debut at this Taipei Summer Tourism Exhibition, responsible for the opening ceremony performance and the performance of the main stage of the exhibition hall on the four-day exhibition. Through various performance forms such as folk music performance, national dance, classical dance, music and dance, song singing, etc., the 13 versatile actors of the performance troupe took turns to perform more than ten programs with ancient Chinese charm, Hainan Li and Miao national style, Jiangnan style and modern style, showing the Taiwanese public the diverse, inclusive, inclusive, positive and positive Chinese culture and spirit, as well as the long history of the towering China.
This year's tourism exhibition attracted more than 300 operators from tourism and cultural institutions in 21 provinces, autonomous regions and municipalities in the mainland, as well as more than 600 operators from 36 companies including local travel agencies, airlines, hotels, resorts, etc. The 4-day exhibition is expected to attract more than 200,000 visitors.
In addition, in order to take advantage of participating in the 2019 Cross-Strait Taipei Summer Tourism Exhibition, strengthen publicity and promotion of the Taipei public, form an interaction with the tourism exhibition on and off the venue, and improve the exhibition effect, on the afternoon of July 20, the Hainan Tourism Roadshow was held in the ATT 4 FUN Shopping District near the Taipei World Trade Center Exhibition Hall. The roadshow stage is created by unfolding the carriage of the action propaganda container truck, and creates a tropical island leisure and vacation atmosphere in Hainan through beach-style floor stickers, sun umbrellas and other elements.
The cool ice cream and popcorn with Hainan tourism logo have attracted a large number of public check-in and collect. The special small souvenirs such as coconut braids, cool fans, and bobo coconut luggage tags distributed by staff have also aroused the interest of the past public in Hainan's roadshow activities, and they stopped to watch.
Through performances such as Bobo Coconut Mengmeng Dance, Hainan traditional instrumental performance and Li Miao style dance, the Taiwanese public can feel the diversity of Hainan's tourism culture.
In addition, interactive games such as Monopoly were designed on the roadshow site. The public who completed the task won prizes such as Bobo Coconut T-shirts, Bobo Coconut Pillows, suitcases, and even Hainan Island Selected 5-day two-person tour grand prizes, which surprised the public who participated in the event. The participating public gave high praise to this roadshow event and generally stated that through this event, we have deepened our impression and understanding of Hainan tourism. We look forward to having the opportunity to visit Hainan and experience the rich and diverse Hainan style.
Mobile container promotional vehicle is currently a very popular creative marketing model in Taiwan. The whole body of the car can show the image of Hainan's tourism. When the car is opened, it can be built into a roadshow stage, which can play the dual role of promoting mobile hard broadcasting and roadshow activities. After the roadshow, the mobile container propaganda vehicle will start a one-month tour of Taiwan from north to south, focusing on promoting Hainan tourism in the city centers and lively business districts of Taiwan's main source markets, including Taipei, Taichung and Kaohsiung . The reach rate is expected to exceed 5 million.
Taiwan is Hainan's second largest overseas customer source market. In the first half of 2019, Hainan received more than 113,000 overnight tourists in Taiwan, an increase of 20.3% year-on-year. Currently, Hainan to Taiwan has opened four direct flights: Haikou Taipei, Haikou Kaohsiung, Sanya Taipei, and Sanya Taichung. Sanya Kaohsiung and Sanya Taipei are also under active planning and preparation. It is expected to be opened this year, which will bring more Taiwanese tourists to Hainan. In the next step, the Hainan Provincial Department of Tourism and Culture will also place Hainan tourism promotion advertisements in Taiwan including Internet, television, outdoor and paper media, increase publicity and promotion efforts to the Taiwanese public, further enhance the popularity and reputation of Hainan tourism, and promote the continued growth of the Taiwan source market.
