As expected, this year's Double 11 just started, and iPhone 14 has seen a price cut, and iPhone 13 also fell below 5,000 yuan as expected, continuing the market position of "Thirteen Fragrances". According to JD.com's mobile phone sales list, the top four have all been dominated by Apple , and there is no doubt that Apple will become the biggest winner of Double 11 this year.
Although the reputation of the iPhone 14 series is not particularly good, the sales volume is still as high as ever, especially iPhone 14 Pro/Max, which has cancelled the bangs and is supported by Lingdong Island, which is still very attractive to consumers. Although the iPhone 14 has not been upgraded much, it seems that it is barely acceptable after the price cut of 600 yuan. However, if you think such an iPhone 14 is worth buying, you may fall into the trap of Cook . Because this year's iPhone 14 series is more like Apple's tentative generation of products, next year's iPhone 15 is the true complete form, and perhaps it is more worth buying.
(Photo source: JD Mall )
The information exposed online shows that the iPhone 15 series will use the Type-C interface for compulsory, among which the Pro model is also equipped with 8GB of memory, A17 chip, titanium alloy body, etc., and the Pro Max may even be equipped with a periscope lens. The series of upgrades of are not more sincere than Lingdong Island on iPhone 14 this year? Therefore, friends who are planning to change to iPhone 14 on Double 11, Xiao Lei recommends that you think carefully.
iPhone 15 ushers in all-round upgrades and enhancements
For a long time, Apple users have been deeply affected by Apple's Lightning interface. In addition to the slow charging speed and data transmission speed, more importantly, the data cable cannot be used with other electronic devices, which brings great troubles to charging mobile phones. Every trip or business trip, you must bring a data cable specifically for iPhone . Moreover, many users have previously complained that Apple's Lightning data cable is very easy to damage, and the official original or MFi certification products are relatively expensive, which invisibly increases the cost of consumers' computer use. Apple calls for environmental protection every day, but has never considered the feelings of consumers. It is still unwilling to replace the Lightning interface with a more mainstream Type-C.
Of course, the victims are not only domestic consumers, and overseas Apple users are even more resentful of this and even sued Apple for this. Recently, EU official releases news that EU Council has approved the European Parliament's new universal charger regulations, requiring that starting from the end of 2024, a series of new electronic devices such as mobile phones, tablets and headphones must use Type-C as the charging interface. Moreover, consumers can decide whether to buy a charger when purchasing electronic devices, which can greatly reduce the generation of electronic waste.
(Photo source: EU official)
Tianfeng International analyst Mingchi Kuo and Bloomberg reporter Mark Gurman have also said that Apple is testing iPhones with Type-C interfaces instead of Lightning. It also stated that the iPhone 15 series, as early as 2023, will switch to Type-C interface, and then gradually transition to other accessories such as AirPods. Greg Joswiak, Apple's vice president of global marketing, also said at a recent Tech Live event that Apple must abide by the EU's decision, which means that in the future, iPhones and other electronic devices will eventually be replaced with Type-C interfaces, completely bidding farewell to the backward Lightning interface, and users' charging experience will be improved unprecedentedly.
However, this may not happen overnight. According to Apple's tone, it is speculated that next year's iPhone 15/Plus will still have a Lightning interface. Only two Pro models will be the first to upgrade the Type-C interface, which may also be improved with the charging speed. It may not be possible to completely replace the iPhone 16 series in 2024 with a Type-C interface. Even so, the iPhone 15 series is an upgrade that consumers want to see the most. This alone is enough to make you give up this year's iPhone 14 series and wait for next year's iPhone 15 Pro.
(Photo source: macromors)
Overseas blogger LeaksApplePro also broke the news on social platforms that next year's iPhone 15 Ultra (also called Pro Max) will provide a titanium alloy shell to replace the currently used stainless steel. Everyone knows that the Pro model has always used stainless steel bodies, and although it is resistant to falling, the price is too heavy. Titanium alloy has better durability and scratch resistance than stainless steel, and is lighter in weight. This year, Apple has used this material on the Apple Watch Ultra. If the iPhone 15 series can also be upgraded to a titanium alloy body, its durability and feel will be improved to a certain extent.
In addition to the appearance update and upgrade, the hardware configuration of iPhone 15 Pro will also be completely replaced. The processor is routinely upgraded to A17 bionic chip, but it is likely to be built on TSMC's 3nm process technology , which will improve performance and reduce power consumption, which will be much better than A16. At the same time, analysis agency TrendForce mentioned in its latest research report that the iPhone 15 Pro series may be upgraded to 8GB of running memory, so as to better play the performance of the A17. In terms of image, the main camera will be upgraded to an 8P lens, and the Pro Max model is equipped with a periscope telephoto lens , becoming the first iPhone to support multi-speed zoom.
(Photo source: Apple official)
Based on the above revelations, the iPhone 15 Pro series has a more durable titanium alloy body, a more convenient Type-C interface, a stronger A17 chip and 8GB of memory. This is definitely more worth looking forward to than the iPhone 14 Pro series squeezed toothpaste upgrade this year. If you are considering changing the phone with your iPhone 13/12 handheld, then there is really no need to upgrade the iPhone 14. If you hold an iPhone 11 or even older model, you have been using it for so many years, why not wait for a stronger iPhone 15 for more than a year?
So, friends who are considering changing to iPhone 14 on Double 11, Xiao Lei really recommends that you wait for another year, and the new opportunity next year will be better.
How far can apples go to squeeze toothpaste?
It can be found that in recent years, Apple has been continuously expanding the configuration differences between the standard iPhone and Pro version. Starting from the iPhone 13 series, only the Pro model supports 120Hz high refresh screen, the standard version is still 60Hz, and the processor has been castrated. The difference between the iPhone 14 series is more obvious. The screen is the difference between the notch screen and the hole-punch, and the processor is one generation different. , but Apple still set the same price for the product as in previous years, which made many netizens feel that it was not worth it. The iPhone 14 Plus is even more outrageous. It also squeezes toothpaste but the price is 1,000 yuan more expensive. Its release is directly down. Now, third-party channels have reduced the price by thousands of yuan and few people are interested in it.
(Photo source: Apple official)
It is obvious that everyone is becoming increasingly dissatisfied with Apple's practice of squeezing toothpaste. Although the sales of iPhone 14 are still considerable, it is no longer comparable to the previous generation. The sales of the large-screen 14 Plus, which originally thought it would be very popular, was even more upset. I guess even Cook did not expect such an ending, because the Pro Max with large-screen has always been selling well. If nothing unexpected happens, the iPhone 15 series models will continue this differentiation next year and may be further expanded, specifically reflected in the aspects of screens, charging interfaces, processors and images. I wonder if Apple can continue to let consumers pay for these toothpaste products?
In fact, we can understand Apple's approach. Expand the configuration differences to allow the product to cover a wider price range and complete the layout of the mid- and high-end markets. Xiao Lei thinks that Apple’s biggest problem at present is that its product pricing is somewhat under consideration. Pro model has regular iterative updates, and the price is consistent with previous years. However, the standard version actually changed the color based on the previous generation, and it still has the courage to maintain the original price. The large-screen 14 Plus is even more incomprehensible. It just upgraded the screen from 6.1 inches to 6.7 inches, and the other configurations have not changed at all, and the price is 1,000 yuan.
(Photo source: Apple official)
In Xiao Lei's view, the iPhone 14 series may be the least worth upgrading in recent years. Whether it is the standard version or the Pro model, they are squeezing toothpaste, but the difference between more and less is not as cost-effective as the iPhone 13 series. The Pro model Lingdong Island does bring some new ideas to consumers, but the experience level is not much improved. Instead, it causes many inconveniences in some scenarios, such as not seeing information such as time when answering the phone. The processor has indeed been upgraded from A15 to A16, but the architectures of the two are basically the same. To put it bluntly, the A16 is the overclocked version of A15. The overall performance improvement is less than 15%, which can still support the improvement of the generation.
So, for friends who want to change the iPhone 14 series, I really recommend that you wait a little longer, because it is really not worth the price. Even if the iPhone 15 series models will maintain a large configuration difference next year, at least it will have a significant improvement compared to the iPhone 13, and the Pro model has a larger upgrade range and higher expectations. Of course, the error in product pricing this year may cause Apple to make some changes, which will reduce the price of the standard version next year slightly, otherwise it will be difficult for any consumers to pay for these toothpaste products.
