What is the hottest Internet this year?
is of course a live video broadcast, live eating, live singing, live complaints... At present, the most popular PAPI Jiang does short videos and live broadcasts, with a valuation of over 100 million yuan, and its first advertisement sold for 22 million yuan.
grassroots are like this, so big stars naturally can’t sit still. They not only have to invest in live videos, but also have to “go on the stage” to live the Internet celebrity addiction. To this end, the four major stars of Huang Xiaoming , Zhao Wei, Chen Kun , and Tong Dawei gathered together.
Huang Xiaoming made a live broadcast for 8.6 million yuan = 12 episodes of TV series
On September 14, China Creative (08368, HK), listed on the Hong Kong Stock Exchange, announced that Huang Xiaoming will provide services to the online live broadcast platform "Quanjuxing", a subsidiary of China Creative, and China Creative will have the right to produce Huang Xiaoming's performance videos, etc. In return, China Creative allocated approximately 3.62 million shares to Huang Xiaoming as a preliminary service fee, and Huang Xiaoming will become a shareholder of China Creative with a shareholding ratio of 0.3%. The
protocol shows that based on the average closing price in the five trading days before September 14, Huang Xiaoming's shares held by the market value of HK$10 million (approximately RMB 8.6 million) - he has already made so much money before his live broadcast business has started.
Not long ago, the topic of celebrity pay is very quarrels online. According to Xinhuanet at that time, Huang Xiaoming's pay for filming TV series was 600,000 to 700,000 yuan per episode. Based on this calculation, Huang Xiaoming's first income obtained by providing live broadcasts is equivalent to filming 12 episodes of TV series.
On the same day (September 14), China Creative also signed the above similar agreement with 4J Inc., a wholly owned company owned by Tong Dawei’s wife. China Creative will provide Tong Dawei's online live broadcast service. 4J Inc. will also acquire a 0.3% stake in China Creative, also worth HK$10 million.
is different from other platforms playing the "grassroots" card, Quanjuxing plays the star card. The reporter of the Daily Economic News (WeChat ID: nbdnews) entered the above-mentioned live broadcast platform through his mobile phone and entered a live broadcast room. At that time, the live broadcast was the artist's program.
Chinese creativity is the fan appeal of these big-name stars. Celebrities can provide strong content support to the company's mobile live broadcast business, attracting tens of millions of users of the order of magnitude and bringing considerable benefits. At the same time, the star effect can also lay the foundation for China's creativity to develop into the pan-entertainment field in the mobile live broadcast industry.
"Stock God" Zhao Wei earned 67.91 million yuan a year
Huang Xiaoming and Tong Dawei do live videos on the front line, while Zhao Wei and Chen Kun are behind the scenes. Later, the two directly invested in this live video platform. On September 19, China Creative announced that the company's live video broadcast platform Yiju Creative will sell 10% and 5% of its shares to Zhao Wei and Chen Kun's wholly-owned company Dongshen Tong Painting.
As the "stock god" in the entertainment industry, Zhao Wei has long been famous, and her famous investments include Alibaba Pictures , Tangde Film and Television , etc. When China Creative was first listed last year, Zhao Wei invested in China Creative as a basic investor.
According to China Creative Prospectus, Zhao Wei agreed to subscribe to the company's 54 million shares at a price of HK$0.39 per share, with a total value of HK$21.06 million, and a shareholding ratio of 4.5%.
Picture source: Oriental ICh
Daily Economic News (WeChat ID: nbdnews) reporters found that on the day China Creative went public, the company's stock price rose to a highest price of HK$4.4, Zhao Wei's stock rose more than 10 times, and then the company's stock price even rose to HK$8.5. However, the stock price then fell to HK$1.85 per share at the close of September 20. Even at the latest stock price, Zhao Wei still made a floating profit of HK$78.84 million (approximately RMB 67.91 million).
Public information shows that China Creative was founded in 2002 and is mainly engaged in program production and event preparation. CCTV Film Channel's " Light and Movie Star Podcast " was written by the company. In addition, China Creative also organized the Golden Rooster and Hundred Flowers Awards Awards, and even held the China premiere of "Transformers 4".
Since 2016, the video mobile live broadcast industry has quickly become the hottest trend in the Internet industry, and China Creative’s various transactions since September this year are to catch up with this wave.
In addition to Zhao Wei, the celebrity shareholder, the famous actor Ke Lan has also previously invested in China Creative, with a shareholding ratio of 0.26%.
In the first half of 2016, China's creative sales reached RMB 58.17 million, an increase of 170% compared with the same period last year; in the second quarter of this year, the company's turnover reached RMB 48.54 million, an increase of 267% year-on-year. However, the company still lost 8.86 million yuan in the first half of this year.
As of now, China Creative's live video broadcast platform has gathered four leading stars in the mainland. Whether they can defeat "grassroots" internet celebrities and become the mainstream of live streaming in the future still needs market testing.
This article is ｜Daily Economic News nbdnews Original article ｜
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