When everyone is immersed in the big promotions of European and American Black Friday and Net One, they are looking forward to the arrival of the Christmas season at the end of the month. These familiar festivals are typical of Western values. Just when most people are paying attention to these Western festivals, Southeast Asian rising star Shopee also created amazing results;
on Double 11, with shrimp skin Vietnam, and the Malay site performed very well. However, in the cross-border e-commerce circle, many sellers intentionally or unintentionally ignore the shopee platform. As shown in the figure:
The rise of a cross-border e-commerce platform is not only the operation and investment of the platform itself, but more the rise of the local economy, which is just in line with the new shopping and lifestyle of cross-border e-commerce;
In-depth analysis, you can read this article; please see: Shopee Science Popularity of the New Cross-border E-commerce Platform - The little-known mysterious Vietnam Market
Similarly, you see a certain seller around you who has successfully landed in the cross-border e-commerce field after several years of development, and then operated on a corporate and large-scale basis;
This is not only the seller's personal efforts, but more of the benefits of the platform and moved the right brick at the right time;
The maturity of the Southeast Asian e-commerce environment has in turn promoted the development of the Shopee platform. The traffic is very abundant, but some shrimp sellers still cannot feel the traffic in the peak season.
This is what we often say. Not everyone can make the first pot of gold in cross-border e-commerce. This lies in personal execution and more in operational details.
has three data that affects traffic: consumer population, conversion rate, and click rate. These are all big and general concepts;
I will share a few tips for improving traffic.
1. Store decoration, logo must make you take care of it.
shopee is close to Taobao to a certain extent;
2. The main product picture must be differentiated
. This has been said many times, but differentiation must be compared with your competitor products, and find at least 5 competing stores to compare.
3. The order of title keywords is very important
The main keywords should be placed in front as much as possible, so that during search, the platform will try to display your product.
4. Talk and keep online
Treat chat as an opportunity to communicate with buyers. Don’t always think about the other party placing an order, but put yourself in the shoes of the other party.
5. Satoshi sign up for various activities
Here, the word "she wants". Some sellers do not sign up when they see that the activities on the site do not make money. Little do people know that on-site activities are the main position for traffic tilt. New accounts can quickly place orders and open other six major sites. Accounts are used to create traffic products. The traffic of
stores often comes from 20% of popular products. We need to concentrate on creating traffic products in our own store, and then start making profit and innovative products.
So, the most important point in the shopee traffic improvement plan I summarized is: comprehensive, comprehensive, and then comprehensive. The store must be fully operated and optimized to attract more buyers. (Source: Zanglonghui Cross-border E-commerce)
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