text | Blue Moon
After surpassing Samsung in the fourth quarter of last year and becoming the world's largest smartphone manufacturer, Foxconn continues to stage an order myth.
"Foxconn currently receives more than 330 million mobile phones every year, of which Apple orders are about 150 million, accounting for up to 45% of the market, becoming Foxconn's number one customer." During the Bao'an Industrial Development Expo, the First Mobile Industry Research Institute participated in the special buyer procurement matchmaking meeting of the Communications Industry Procurement Alliance, and exclusively learned in the "Internet + Procurement and Supply Chain Management Salon in Change".
According to a relevant person in charge of Foxconn, in addition to Apple's 150 million orders, Foxconn also received 60 million units of Xiaomi , Huawei 40 million units, and Nokia 80 million units.
"Of course, of Nokia's orders for 80 million units, the orders for smart phones are about 10 million units, and feature phones account for the vast majority. For example, the classic model of 3310 is sold well. In addition, there are also orders for Sharp and Fukvis." The person in charge said.
Sun Yanbiao, director of the First Mobile World Research Institute, believes that Apple’s past success and even the success of Chinese mobile phone brands rely on the vitality of China’s mobile phone industry chain. Because in the past decade, China's mobile phone industry chain has experienced real free trade and real fighting. Although many mobile phone brands have disappeared in the past ten years of ups and downs, China's mobile phone industry chain has become increasingly developed, making China the country with the largest mobile phone shipments in the world today.
In the sales list of online mobile phone brands in the United Kingdom, France, Germany, Spain, Russia, Japan, India and other overseas countries recently released by the First Mobile World Research Institute, more and more Chinese mobile phone brands such as Huawei, Xiaomi, Honor appear at the top of the list, and even often leave Apple behind. Relying on the strong Chinese mobile phone industry chain behind it.
"In June 2018, ZTE entered the TOP4 with a share of 6.22%, which probably explains why the United States had to seize ZTE's braid before." Sun Yanbiao, director of the First Mobile World Research Institute, said.
Although Apple is still one of the best mobile phone brands in the United States and even around the world, Sun Yanbiao believes that 2018 will be the year with the best sales of Apple and the last year.
"Because Apple's price reduction strategy will stimulate consumption in the short term, but in the long term, it will hurt Apple's brand image. Coupled with Apple's weakness in innovation in recent years, Apple will gradually step down from the altar. Therefore, 2018 will be the year for Chinese mobile phone manufacturers to compete for Apple and also the year of opportunity for China's mobile phone industry chain." Sun Yanbiao said.
At the same time, Sun Yanbiao believes that the recent depreciation of the RMB is good news for China's consumer electronics industry, because the advantages of China's electronic manufacturing industry lie in its low-cost, large-scale and high-quality production technology and capabilities.
(Sun Yanbiao, director of the First Mobile Industry Research Institute)
Honorary President of the Communications Industry Procurement Alliance Cao Jinrong believes that Huawei can rank among the most advanced Chinese mobile phone manufacturers, and even dare to compete for bayonets in the global market. In addition to building technology into its own hard power, it also lies in its equally outstanding management soft power.
"Huawei now has 180,000 employees, and over the years, there have been as many as 160,000 people leaving Huawei, but Huawei has never fallen because of the departure of any senior executive." Cao Jinrong once worked at Huawei and was one of the founders of Huawei's supply chain system. He believes that when Chinese mobile phone manufacturers have passed the initial accumulation period, they must return to rationality from wolf nature and improve their management level to go more steadily and further.
