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Nike's running APP - Nike Running Club App, referred to as NRC App, recently officially announced that it will cease operations. First of all, Garmin watch data will not be synchronized on the NRC App, and the NRC App will not be available next, but it provides data downloads.
Hundreds of thousands of kilometers of running have accumulated over the years. The most precious record and memory of runners. Unfortunately, this record will be forced to come to an abrupt end. It is very likely that runners will switch to other running apps, and the running record will start from scratch.
But I believe that most runners do not only rely on APP when running, but use bracelets and watches, but the app records runner data for many years.
Nike's user notification
Dear Nike Running Club App ("NRC App") user ("You"):
Thank you very much for your love and support for NRC App. Due to business adjustments, NRC App will cease providing services from July 8, 2022.
We now inform you of the matters related to the suspension of NRC App so that you can know and exercise your legitimate rights and interests.
. From now on, Garmin's sports equipment will stop synchronizing data with the NRC App.
. Copy of personal information and sports data acquisition:
Before July 8, 2022, you can access the designated link sent by Nike to your mobile phone, or you can access the data export application interface through the NRC App, and after completing membership authentication, fill in your email address to request to obtain the running records and paths you have left on the NRC App.
After receiving your request, we will respond within 15 working days and send an email containing the running record and path download link to the email address you provide.
You can also contact the email address privacy@Nike.com or Nike customer service stated in the "Nike Privacy Policy" to request a copy of your personal information retained on the NRC App.
After receiving your request, we will respond within 15 working days and send an email containing a copy of your personal information download link to the email you retained in the Nike user profile.
. Personal account deletion:
Before July 8, 2022, you can click "Delete Account" in the "Settings" of the NRC App to log out of your account.
You can also contact the email address [email protected] or Nike customer service stated in the "Nike Privacy Policy" before September 30, 2022, and ask us to delete your NRC App account and personal information.
In this case, we will respond and implement deletion or anonymization within 15 working days.
Please note that since Nike adopts a unified membership mode, when you request to delete NRC App account and personal information, the personal information you retained when you log in to other Nike platforms through the same mobile phone number/email address will also be deleted. At that time, you can go to other Nike platforms to re-register as a Nike member.
We deeply apologize for this inconvenience.
If there are any unfinished matters, please contact Nike customer service (400-880-6453) for feedback, and we will provide you with necessary help.
Nike Running Club App
June 8, 2022
Why is Nike NRC App not playing
As a product company, Nike's core business is still selling equipment, and NRC App supports the service part for runners, and of course this part of the service is basically free.
To be honest, the user experience of NRC App is quite good, and the interface is relatively simple. It provides running records, content sharing, training plans, community activities and other functions. In addition, Nike's own brand tone, so a considerable proportion of runners have always chosen NRC App to record running. Therefore, there are many runners who have accumulated thousands of kilometers or even tens of thousands of kilometers in the NRC App.
But in terms of the number of users, in mainland my country, NRC App may not be as good as the other two running apps - Yuepaoquan and Gudong .
NRC App's withdrawal from the Chinese market is exactly the same as Kindle, and Airbnb has successively withdrawn from China. On June 2, Amazon China issued an announcement: Amazon will stop the operation of Kindle e-bookstores in China on June 30, 2023. On May 24, Airbnb also announced on its official WeChat that Airbnb China will suspend support for domestic travel listings, experiences and related bookings from July 30, 2022.
Why do these international brands choose to quit after a period of time?
Chinese Internet companies generally make decisions by entrepreneurs, respond quickly and are diligent, and they can easily break through the scale effect and ignite the network effect. This is also the reason why domestic Internet companies are more competitive in the market.
Therefore, the withdrawal of foreign Internet companies is essentially because they do not have an advantage in China's market competition.
For example, Airbnb is facing competition with Meituan B&B, Ctrip , etc., Amazon is facing competition with Ali , JD , Uber is facing competition with Didi , and similarly, NRC App is facing competition with yuepao circle and Gudong.
Foreign Internet companies have withdrawn because Chinese Internet companies have established economies of scale and network effects, and have defended the huge market with diligence and capital.
Chinese Internet companies have made full use of our advantages such as being diligent, smarter, and better understanding of Chinese people in the face of the consumer market. This is worthy of full recognition.
Of course, not all foreign companies are at a disadvantage in competition with Chinese local companies. There are still many foreign companies who live well, such as Tesla , etc., because the moats are different, or the barriers that have been established include brand and technology, and the technical barriers of the App are not strong...
Are you still using the running APP?
The powerful functions of smartphones naturally gave birth to the service of recording motion and mileage with the help of GPS chip and acceleration sensor . Therefore, the running app came into being.
At that time, when running was just popular, smart wear was not as popular as it is now, and the emergence of Xiaomi bracelet made all other brands of bracelets on the market disappear at that time, which fulfilled the saying: "go your own way and let others have no way to go". It is obvious that the current market concentration of bracelets is very high.
Therefore, in the early days and even now, young runners did not have the awareness of purchasing smart wearables. Downloading the running app became the most direct motivation for people to record running. Gudong also started from that time. As running became more and more popular, Gudong also completed the most important user accumulation stage. Yuepao circle came from behind and was very legendary. Its simple interface, especially the proposed innovative concept of online marathon , made it stand out. Finally, in the field of running app, two major brands, Gudong and Yuepao circle, were formed, and other apps, including NRC, are probably in the second echelon.
In the field of the Internet, you are either the top or the top few. The low ranking is not unique, which basically means the prospects are bleak. With the accumulation of tens of millions of users, Gudong and Yuepao will naturally have an advertising effect. Brands are willing to place various types of advertisements on their apps, plus online marathons to sell medals, peripheral wearable devices and other derivative products, etc., so the head running app is still alive.
In recent years, with the popularity of smart wearables represented by bracelets and watches, mature runners seem to be more willing to use smart wearables for more professional records when running. After all, running with a heavy mobile phone is not good;
Of course, in order to facilitate calls, or to stop taking pictures at any time is another matter. At this time, runners' dependence on the App will decrease, and the function of the App becomes synchronized with smart wearables, because when runners did not have smart wearables in the early days, they have been recording running with App and accumulated some data, so they simply continue to record data on this basis, because runners still value the data itself.
For young runners, holding their mobile phones while running, using the running app to record running is the most convenient and cost-effective. For mature runners, using smart wearables to record running, it may be more common to synchronize data to the running app after running.
Different runners each need. Smart wearables compare professional and accurate, hard software closed-loop creation, while running app compares operations, activities, and user stickiness.
summary
Nike NRC App stops service We can only sigh, some runners may have data loss, so they have to do so.
In the face of smart wearable, the presence of the running app seems to be declining, but there are still many runners still using the app because when there were no bracelet watches in the early days, they also accumulated runner data.
# Topic discussion
When running, do you run with your mobile phone APP
or a running watch bracelet?
