In August, Chengdu is as enthusiastic as fire. On the hot summer night, the business district of Chunxi Road in Chengdu is full of people and very lively. The "fireworks" of Night Economy continues to "ignite". On the evening of August 18, the 2022 Third Chengdu Night Economic Exchange and Development Conference and the launch ceremony of the "Jinjiang August YE" Summer Shopping Festival were held in the Hongxing Road Pedestrian Plaza, Jinjiang District.
This event is sponsored by Chengdu Municipal Bureau of Commerce and Chengdu Jinjiang District People's Government, and hosted by Chengdu Jinjiang District Commerce Bureau, Chunxi Road Fashion Vitality District Management Committee, Chengdu Jinjiang District Culture, Sports and Tourism Bureau, Chengdu Jinjiang Investment Development Group Co., Ltd., and has received strong support from Juliang Engine City Research Institute, Meituan , Tianfutong and others. Representatives from all walks of life, media representatives, and leaders of Chengdu night economy enterprises gathered together to conduct a comprehensive discussion on "Chengdu Night Economy Development" and "Chengdu Night Consumption". At the same time, the "Jinjiang August YE" summer shopping festival was launched, igniting the enthusiasm for night outdoor consumption in Chengdu, covering all online and offline, and contracting Chengdu citizens to have fun shopping for the whole month.
decrypt Chengdu night economy internet celebrity password
Explore the evolutionary version of "Chengdu Night Economy Development Sample"
"Fall in love with a city must start from its night." At the moment of focusing on promoting consumption and stabilizing growth, the popularity of the night economy reflects the vitality and potential of the urban economy, and in the Internet era, the development of the night economy has added "digital empowerment". People can monitor consumption, customer flow, square meter , hot spots, etc. through big data to restore the real night view of the city. You can also record urban nightlife on multiple platforms through short videos, pictures and texts, and create a night economy IP in all aspects.
Riding the wind to "night economy", Chengdu, as a well-known internet celebrity city, burst into unique fireworks. At the 2022 Third Chengdu Night Economy Exchange and Development Conference, Douyin Yin Xijun decrypted the internet celebrity password of Chengdu’s night economy through big data analysis. According to the data of 地地彩地彩地彩地彩地彩地彩地彩地彩地彩彩地彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩彩�
The lights are bright and the night is showing off Rongcheng. Meituan Liu Jiang brought the "2022 Chengdu Night Economic Development Report" to share on the spot and gave suggestions for Chengdu's night economic development. The report shows that the average night consumption amount in Chengdu ranks fourth among the 36 major cities in the country; in terms of the proportion of night consumption and full-day consumption, Chengdu's night consumption accounted for 54.6%, ranking second; among them, the proportion of night entertainment consumption ranks first in the country, and the area with the highest proportion of night entertainment consumption in Chengdu is Jinjiang District. Most of the entertainment destinations of Chengdu Night Owls are selected in Jinjiang District, which shows that Jinjiang District has built three signatory scenarios of "night tour", "night market" and "night entertainment" with high standards, and its consumption activity, tourist recognition, and regional influence have been effectively improved.
Summer Shopping Festival + Parent-child Cultural Tourism Life Season
Jinjiang "Double-stage consumption carnival" ignited Chengdu summer night
thousand-year-old Chengdu city, fireworks Jinjiang. As the "barometer" of Chengdu's consumption trend, Jinjiang District has witnessed the continuous upgrading of Chengdu's consumption and constantly explored new consumption space. At the event that night, the "Jinjiang August YE" Summer Shopping Festival was officially launched. Representatives from the government, enterprises and consumer representatives pressed the luminous start column to detonate the summer night in Chengdu. A welfare lottery session was also held on site. Eight lucky citizens won the "August YE Gift Pack" jointly prepared by Yonghui Supermarket , Yanchang Shell, Xinhua Wenxuan , Wu Dongfeng, Chengdu Wangfujing Department Store , Starbucks , McDonald's and Tianfutong. The gift package contains various gifts such as vouchers, car models, mooncake Mid-Autumn Festival gift boxes, customized cups, etc.
High-quality development of cultural and tourism consumption is an important measure to stimulate new driving force for urban consumption.The event also had a live video connection with the "2022 Jinjiang Parent-Child Culture and Tourism Life Season" event located in the Skyline Campground of Sansheng Township, Jinjiang District. It is understood that during the 2022 Jinjiang Parent-Child Culture and Tourism Life Season, the organizer launched the "Jinjiang Parent-Child Culture and Tourism Passport" with Jinjiang characteristics. Citizens can enjoy various discount activities and special packages with their passports. In terms of consumption, the event has prepared millions of cultural, sports, tourism and Jiaozi consumption coupons: From August 18, 500,000 yuan will be issued for hotel consumption coupons through Ctrip and Flying Pig . Online reservation for 15 hotel rooms including Shangri-La Hotel , Jinjiang Hotel , Wanda Ruihua Hotel and Maoye JW Marriott Hotel will enjoy a discount of 100 yuan immediately after spending 500 yuan. From August 26, 500,000 yuan will be issued for sports consumption coupons through Yunflash Payment, and 26 companies including Jinlang Sports and C7 City Sports Space will be issued for 26 companies. Enjoy the discount benefits of 30 yuan off for purchases over 100 yuan and 50 yuan off for purchases over 200 yuan... In terms of transportation, we jointly offer passengers in Jinjiang District a hundred yuan cool taxi coupon package, and a maximum discount of 20 yuan on taxi... In terms of tourism, Jinjiang District has the theme of "Sichuan people travel to Jinjiang" and recommended three theme cultural and tourism routes, "Urban Life·Character Jinjiang", "Poetic Pastoral·Romantic Jinjiang", and "Diversity Collision·Vibrant Jinjiang", to guide citizens and tourists to understand that Jinjiang falls in love with Jinjiang and promote the high-quality development of Jinjiang's cultural and tourism economy .
In fact, this Jinjiang Parent-Child Cultural and Tourism Life Season activates the summer cultural and tourism consumption market in all aspects, integrates online and offline, and integrates cultural, sports, tourism, tourism and shopping consumption resources, opening up a situation for the recovery of cultural and tourism consumption under the normalized prevention and control of the epidemic; at the same time, the event highlights the advantages of Jinjiang District's parent-child vacation resources, demonstrates the Jinjiang style of the collision between tradition and fashion and the integrated development of culture, business and tourism, meets the high-quality and diversified cultural and tourism needs of tourists, and continues to help Jinjiang cultural and tourism become out of the circle.
8% off street, 20% off shops, 20% off products... Online and offline linkage
Jinjiang District launches a 20% off consumption carnival in the whole region
In order to continue to deeply explore the endogenous driving force of the development of the "night economy", cultivate new hot spots in night consumption, and further promote Chengdu to create an international consumption center city. This event is linked online and offline, and a special area for online junk coupons is set up to enrich the "Jinjiang August YE". Chengdu Tianfutong Special Session, during the event, any orders that are before the "Jinjiang District August YE" Chengdu Tianfutong Transportation Sub-coupon Special Session can be received by Tianfutong 50% off the ride bonus; Meituan Takeout Special Session, Meituan Takeout and Jinjiang District jointly launched the "Summer Food Light" consumption promotion activity in August, with a consumption red envelope subsidy of over 5 million, covering multiple consumption scenarios such as takeout, hotels, supermarkets, etc.; there are also summer ice products to relieve the summer cooling coupons, consumers can log in to Meituan or Meituan Takeout APP to collect it.
"Jinjiang August YE" Summer Shopping Festival In addition to the online activities mentioned above, there are also many offline activities: through the 20% off shopping streets, 20% off shops, and 20% off single items, night food, night tours, night shopping, night entertainment, night reading, and night stays are launched throughout the Jinjiang District, and at the same time, cross-border joint cooperation with shopping streets and brands is launched.
"20% off consumption carnival" activity includes and is not limited to 17 shopping streets including Huaxing Street, Chuntai Jin, Lan Kwai Fong, Jingronghui , Dongmen City, COFCO Yue Street, Huayu Plaza , COSMO Tianlang, etc.; Wu Dongfeng, China Li Ning , Xiaomi , Hema Fresh , NIKE , Watsons , Green Tea Restaurant, Metro and other 103 shops; Starbucks Summer Special, Countryside Happy Children's Meal, McDonald's Male Chicken , Burger King Snacks, Heytea Popular Drinks and more than 10 special limited products participated.
Jinjiang has been established because of business and prospered because of business. Since in the Tang Dynasty, it has been known as the "most good district" for "a gathering of all industries and prosperous markets". The total retail sales of consumer goods have been the first in the province for many years. The organizer introduced that Jinjiang District is using diversified innovation to break the fixed thinking of night-time economic development , enrich night-time consumption scenarios with branding and differentiation, and improve the energy level of night-time economic development.The 2022 Third Chengdu Night Economic Exchange and Development Conference and the "Jinjiang August YE" Summer Shopping Festival are good practices. This event effectively exerts the market power of various commercial entities, integrates diversified consumption scenarios, and forms an efficient and coordinated development mechanism, which provides a good demonstration for the construction of the mechanism of Chengdu's night economic consumption of "one map to plan, one game of chess construction, and one online operation". It can be foreseeable that Chengdu’s night economy will be full of infinite possibilities in the future.
Han Jianwen/Wen
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