"Although I am no longer a young boy, my mind is still young and open. If you are complacent, you won't succeed for too long."
—— The father of Lan Kwai Fong Sheng Zhiwen
Traveling Celebrity Hall—Sheng Zhiwen
1968, moved from Canada to Hong Kong to work
1981, opened a California restaurant, which is regarded as the origin of Lan Kwai Fong
2003, was appointed as Hong Kong Ocean Chairman of the Park Board
2009, Lan Kwai Fong entered the mainland
2011, was awarded the Great Bauhinia Champion
2014, and was changed to the Ocean Park Consultant
1 Lan Kwai Fong has created a different lifestyle
There are many different restaurants and bar areas in Hong Kong, but Lan Kwai Fong has created a unique culture.
In the 1970s and 1980s, Hong Kong was still under the rule of the British government. Influenced by the British style, there were not many restaurants on the street. When dining outside, you could only dress formally to go to the hotel restaurant.
At that time, Sheng Zhiwen worked in fashion business industry . He found that many friends did not want to be bound by the requirements of tied or suits, nor did they want to eat in traditional hotels.
With this discovery, Sheng Zhiwen decided to start Lan Kwai Fong to create a more relaxed lifestyle that has existed abroad.
Lan Kwai Fong has created the custom of celebrating Halloween in Hong Kong.
Not only that, every few weeks, Lan Kwai Fong will hold various activities to create one reason for urban people to stop being "home", but to socialize, consume, and enjoy life.
Initially, this was just out of interest, but this interest turned a dilapidated street into a unique choice for leisure and parties in Hong Kong for 35 years. It is a tourist attraction, a brand, and a lifestyle that Hong Kong has to mention.
2 Always open-minded and keep up with the pace of technological development
"Because of technology, people's tastes have changed drastically, especially young people. Everyone has a smartphone, which has subverted every industry and everyone's life. Therefore, you must integrate into new trends."
- The father of Lan Kwai Fong Sheng Zhiwen
In order to ensure that it is out of date, Sheng Zhiwen always stays with young people, and his company also employed many young people to better understand consumers' needs.
Sheng Zhiwen requires himself and Lan Kwai Fong to keep up with the pace of development of the times, integrate new technologies into interaction and entertainment with customers' preferences, make it more convenient for customers to consume, and to analyze customers' behavior preferences, etc., to provide customers with better and more accurate services.
"Although I am no longer a young boy, my mind is still young and open. If you are complacent, you won't succeed for too long."
- The father of Lan Kwai Fong Sheng Zhiwen
3 After in-depth investigations into local cultures, he entered the mainland
In recent years, Sheng Zhiwen has smelled the business opportunities of the mainland's leisure and cultural industry and opened Lan Kwai Fong to the mainland.
Sheng Zhiwen is not only optimistic about the unlimited business opportunities and future development potential of the mainland market, but also really likes this country - In 2008, he gave up his Canadian nationality and joined Chinese nationality .
But the cultures in different parts of the mainland are very different, and they all need to be deeply understood. Sheng Zhiwen first chose Chengdu . He believed that although Chengdu is not a first-tier city, Chengdu people have the custom of going out to enjoy life and willing to consume every night.
"It is difficult to change people's habits and tastes. It can be done in the long run, but it will take a lot of time at the beginning, so there needs to be a combination."
- The father of Lan Kwai Fong Sheng Zhiwen
So he built a combination that includes what citizens like now and adds new things that can lead them to try.
His secret is to provide a new way of life by creativity and hosting events, not just creating a region's hardware.
4 The "father of rebirth" of Ocean Park
If Sheng Zhiwen is the "biological father" of Lan Kwai Fong, then he is also the "father of rebirth" of Ocean Park.
is different from Lan Kwai Fong's "from zero to one". Sheng Zhiwen was ordered to be in danger when the Ocean Park was on the verge of despair and accepted the task of "turning from negative to positive".
At that time, Disney entered Hong Kong, and many people believed that Ocean Park might not be able to compete and would be shut down.
, and Sheng Zhiwen believes that Disney and Ocean Park are different. Disney is an imported product, and Ocean Park is a local product with local recognition.
Disney is about fantasy and does the best in this field, but its attractions are mechanically repeated, while marine parks are about the environment, education, the ocean, and animals, and each day is different.
"We changed the staff uniforms, repaired the plank road, and repainted the Ocean Park. It's like having plastic surgery on an old lady, I did plastic surgery on the Ocean Park."
- The father of Lan Kwai Fong Sheng Zhiwen
Sheng Zhiwen proposed a new plan to upgrade the park for 15.5 billion yuan, and began to build attractions and hold events, emphasizing the need to create a sense of normal operation and a winner.
He also gave an example, "The food in Ocean Park was not delicious at that time. I asked the operators why you didn't update the food. They said that all our customers are from the mainland and they didn't expect much from the food in the park. Why should we provide them with better things?"
However, Sheng Zhiwen pointed out that the secret to the success of is to provide people with products and services that exceed expectations and , so that they will come again!
Sheng Zhiwen raised the specification level of the Ocean Park to a height that people have never seen before. 2htmlIn 1012, Ocean Park won the World's Best Theme Park Award, and Sheng Zhiwen was also called the "Mickey Mouse Killer".
5 "Father of Lan Kwai Fong"
"I never drink alcohol in my life."
- The father of Lan Kwai Fong Sheng Zhiwen
Unlike the bar owner in the traditional impression, Sheng Zhiwen regards health as the top priority in his life. For decades, he has not drunk any alcohol and insists on a healthy lifestyle.
"I keep exercising every day. No matter what happens, for the past 37 years, I have exercised for one hour and twenty minutes every morning, and I have never missed a day."
- The father of Lan Kwai Fong Sheng Zhiwen
Sheng Zhiwen also insists on a healthy diet and does not eat fried foods. He believes that what he eats determines health. He maintains a balanced lifestyle and sleeps when he needs to sleep.
He believes that health is wealth, and health comes first. No matter how much money you have, you will not have the blessing to enjoy it when you get sick.
Written by: Huang Xuedi
Editor: Aimei, Batamu
