Due to the raging COVID-19 pandemic, many sports events around the world were cancelled or delayed last year. Affected by this, Taiwan’s sports lottery sales in 2020 fell 11% year-on-year, with a total sales of NT$40.5 billion (approximately RMB 9.351 billion).
Promotional banners and posters in front of a lottery store in Taiwan
The person in charge of Taiwan's lottery company said: In the first three quarters of 2020, sports betting sales in Japan, Australia, Germany, the Netherlands, the Philippines and other countries all fell significantly, with a decrease of from 30% to 60%. Sports lottery tickets were also adversely affected. From January to July last year, sales were only NT$19.11 billion, a year-on-year decrease of 22.7%.
On March 12 last year, the American Professional Basketball Association (NBA) announced that it would postpone the game indefinitely, and professional leagues around the world also followed suit. Sports lottery implemented a number of contingency plans on March 16 to minimize the impact of the epidemic on sales -
First, people are allowed to bet on professional sports competitions that have not been interrupted by the epidemic, including matches in Central America, South America and Africa. On June 16, Taiwan Yuncai introduced e-sports competitions as betting targets, which is the first time in Asia. The company's head said that e-sports competitions are an important part of the "home economy". "League of Legends" alone has 12 professional leagues around the world, with a large industry scope and a wide audience. After the launch of e-sports betting, sales volume is basically pretty good.
Secondly, allocate liability reserves, invest in return and promotions, and encourage lottery buyers to make single bets or on-site bets.
Third, as major professional sports leagues resume competitions in the summer, they launch betting plans with higher reward rates to attract bettors. The person in charge of
Yuncai Company said that the above measures effectively compensated for the loss of sales in the first half of the year and generated annual revenue of NT$40.5 billion. More than 1,500 sports lottery retailers in Taiwan also benefited from it, receiving a total of about NT$197.7 million in commissions. (National Lottery Magazine)
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