This year's Chinese Valentine's Day, not only the men and women in love are excited, but also the merchants of all sizes and all over the country will not miss this annual marketing opportunity. Compared with the Chinese Valentine's business model just sprouted a few years ago, this year's Chinese Valentine's Day, in addition to traditional downstream love companies such as the flower industry, catering industry, and hotel industry, a new round of new retail war has already begun silently.
The new retail era, online and offline merchants are racking their brains to seize the traffic entrance of the mobile Internet at all times.
If we talk about the desktop era, "Search" is the selling point of consumers actively seeking enterprises. Today, we have entered the era of mobile Internet. Consumers will still take the initiative to "search" in
. For example, when watching a movie, everyone will go to Maoyan or Douban to check the scores; when going to have a meal, they will use Dianping to check the scores of restaurants first. But in general, the share of active search is declining, and many things are replaced by vertical search . More and more information comes from community searches: various groups, sharing of friends circles... When gathering with "right" people, you can get "right" information.
"sharing" is popular nowadays, wechat has 900 million users in the circle of friends, and everyone is a self-media, which means that word-of-mouth communication has become a reality. For example, the recently popular movie "Wolf Warrior 2", many people decided to go and have a look because they saw it in their circle of friends. Word of mouth has formed new attention.
The new retail era, consumers have gone from "searching" massive information to "scan" directly, and then to simple "scanning"!
is to achieve merchants gaining consumer attention, especially for the catering and life service industries. "Panda Discount" has very advanced service projects operating nationwide from the perspective of its own mobile payment industry. This is first of all, thanks to Panda Discount's advanced technology level in big data and cloud computing, and integrates many years of experience and resources on mobile social marketing to create a strategy of "using offline payment as the entrance to reach users, attracting users' attention and forwarding through original marketing tools such as membership cards and fission coupons", providing merchants with a series of efficient marketing management and store management services.
It is understood that Suzhou Mengbus Culture Development Co., Ltd., which is the agent of this product, opened a total of 353 accounts in nearby business districts throughout August, using the product's marketing function as the selling point. Regarding joining the franchise project and realizing its own entrepreneurial dream, Mengbus CEO Wang Wei frankly stated that the combat effectiveness of the entrepreneurial team is part of the factor, and the most important thing is direction. When starting a business, we must seize the opportunities of the times and market pain points and truly meet market demand, and there will be no dilemma of selling combs to monks.
It is understood that the Panda discount series products are launched by Shanghai Xunhui Network Technology Co., Ltd. Through products and services, we will help offline physical merchants in the new retail era improve the efficiency of operations and marketing, and achieve sales performance improvement. This series of products focuses on five major sectors: payment, operation, marketing, business district advertising, and financial services. It includes panda merchants, panda cashiers, panda partners, panda ordering and other products.
Panda discount was founded by senior mobile Internet experts such as dianke , Dianping, sina, Google and other Google . There are currently 150 full-time employees, with branches and offices in more than 20 provinces and cities including Shanghai, Ningbo, Wuhan, Chongqing, etc.
