I don’t know when it started. The “co-branded” trend that originally belonged to the shoe ring and wear circle suddenly came to our machine circle. Because the meaning of joint branding is to allow manufacturers that do not belong to the same market and cannot have any relationsh

I don’t know when it started. The “co-branded” trend that originally belonged to the shoe ring and wear circle suddenly came to our computer circle.

Of course, this is not a bad thing~

Because of the meaning of joint branding, it is to allow manufacturers that originally belong to the same market and have no relationship to have the opportunity to "cross-border cooperation".

In this way, the two brands can form an invisible bond, which is responsible for the communication and connection between the two markets and circles.

is also called "cross-professional job search".

For example, this year, this June 1 Children's Day, KFC and Pokémon jointly launched Hanhan Keda Duck~

I have to say that this is too mature for children, but for people like us who are eighteen years old, it is just right.

For a time, the whole network was popular and "it's hard to find".

made some people go straight to next door, McDonald's .

Or it is also a customized T-shirt jointly launched by UQlo and hip-hop trendy brand KAWS.

That's so popular.

was not only sold out at midnight, but it was even priced by netizens and scalpers on the same day. The clothes that were originally priced at 99 yuan were directly speculated to two or three hundred yuan.

Even so, it is still hard to find. I just ask if you are evil or not?

(just meme)

So... if you are good at co-branding, it will affect it not only in one circle, but it can even radiate to the entire market environment.

To put it bluntly, there is no trend, but it creates a new trend out of thin air.

says back to our computer circle.

If you want to talk about the most fun and interesting cross-border joint branding in our mobile phone circle, we have to mention OnePlus.

, without exaggeration, OnePlus may be the most capable mobile phone manufacturer at present, which is the best at co-branding and slutty operation.

As early as 2020, when everyone was still rolling telephoto and rolling high-speed brushes.

OnePlus has cross-border collaboration with the game masterpiece "Polish stupid donkey" - "Cyberpunk 2077", and launched a limited edition OnePlus 8T.

This machine not only restores the game's style in terms of color and design.

Even the system theme, even the details of notification light effects and charging special effects, OnePlus has highly restored the game animation effects.

To be honest, the launch of this joint machine almost laid the foundation for OnePlus’ positioning as the “number one player” in the joint customization operation of the machine circle.

There is no need to say much about how careful OnePlus is about this joint customized design.

In short, until now, second-hand resale platforms such as Xianyu, the price of OnePlus 8T, which is customized with Cyberpunk , can still be sold for more than 3K.

Do not forget.

This is a machine from two years ago...

or earlier, OnePlus and "Star Wars" jointly launched, OnePlus 5T "Sandstone White" limited edition.

The classic generation of panda black and white machine can bring back memories of many people~

and, together with McLaren sports car, the customized model OnePlus 6T launched in cooperation with Avengers...

In that year, these machines all set off waves of purchases.

In short, after seeing this, Brother Ji couldn't help but sigh.

From games to reality, anime and movie soft culture, this joint involves the aspects of OnePlus, and probably no one else.

In addition to the above deeply customized designs, OnePlus has also completed the "gift box set" operation.

For example, last year, OnePlus 9RT sugar gift box jointly launched by "Genshin Impact".

From customized mobile phone cases, sugar posters, to exclusive cooling back clips... OnePlus will all be given for free. The most important thing about

is that the price is still maintained at 3799 yuan, which is only 100 yuan more expensive than the original price of the same specification...

Look at this damn conscience!

However, because it is a gift box set, it does not have the participation of the in-depth customization as before.

So, many people are looking forward to OnePlus being able to have a more in-depth collaboration with "Genshin Impact".

This time, when everyone knows that this time, OnePlus will renew its relationship with "Genshin Impact", and it is also a collaboration with the most popular Wu Tao in the game, launching a customized model...

Hehe, anyway, Brother Ji's melon has been ready.

To be honest, as Daniel Wu’s machine brother, I have actually received this machine for a long time.

U1S1, this time, OnePlus has a pretty big stance.

When Brother Ji first received the express delivery, the weight was that I didn’t know. I thought Brother Ji bought some high-power appliances.

a huge gift box, it is said that there are a lot of good things hidden in it.

Spicy, without saying much, let’s take a look at the phone first~

I believe everyone knows it.

This time, OnePlus chose OnePlus Ace Pro, which was released two months ago, as the protagonist of this collaboration.

Although this machine is already very familiar with me.

But when Ji Ge really saw it, he didn't recognize it at first sight...

Because of it, everything changed.

The first thing that comes to your eye is this back cover.

Don't worry, Brother Ji knows what you want to ask: What is the color of

?

Cough cough, let me tell you the story~

chapter, isn’t the game character jointly created by OnePlus this time Hu Tao.

So, OnePlus chose the dark brown color on Walnut's favorite "Qiankun Tai Gua Hat", as the overall main color of this joint machine.

Whether it is a tribute to the game or a pursuit of restoration.

Anyway, the colleagues who played Genshin Impact when they saw this machine, they all called out:

OnePlus is so detailed!

However, although it is dark brown.

But after looking carefully, I found that it was still a little dark red inside~

And this color will look particularly low-key in a low-light environment.

Yes, it's a good match for the little black purple in the iPhone 14 Pro next door.

In addition, don’t be fooled by the grainy feeling of the back cover. It actually feels very moist to the touch.

Thanks to the integrated continuous curved surface design and silk glass craftsmanship, this back cover is really beautiful and touching.

In addition to changing the color, OnePlus has also redesigned the elements of the back cover.

has really done it, all from the game, all selected from Walnut.

Walnut, as the most popular character in the game "Genshin Impact".

The reason why everyone likes her is not simply because of her playful and cute personality.

The main reason is that the elemental power guided by walnut is the element of fire with the highest burst output in the game.

Whether it is fighting monsters or PK, they are all good players.

Without exaggeration, the fire element is walnut, and walnut is the spokesperson of the fire element.

So, OnePlus engraved the walnut's unique "flame texture" on the back cover made of frosted AG glass.

Moreover, it will follow the changes in our perspective and show different flame light and shadow effects.

It is like the power of elements, and it is in your and my hands.

Well, it's a bit too second, but it's not inconsistent.

However, as a co-branded character, how can I pinch it without special attention~

In addition to the fire element being widely known, Walnut also has another characteristic, which is the butterfly special effect that exists in the skills at all times~

, the "Butterfly Logo" exclusive to Walnut, isn't that coming~

This time, OnePlus combined Walnut's skill special effects with its own logo to design such a customized logo.

retains the original design of Ace Pro to a great extent and cleverly incorporates the iconic elements of walnut.

If Brother Ji remembers correctly, only Genshin Impact can be treated like this.

In addition, there is also a vertical avatar floating print at the bottom of the body, which is also an exclusive design.

If anyone buys this machine and wears a shell, then I won’t agree to the first one of the machines.

After talking about the main appearance, let’s take a look at the inner.

First of all, OnePlus has also spent a lot of effort on the built-in system this time.

If other people's customizations are to customize even teeth, then OnePlus is really changing DNA to "Genshin Impact"...

From unlocking to shutting down, you can feel the exclusive "Genshin Impact" Moment everywhere.

Once you turn on the computer, you can see this carefully designed custom theme - "Dancing with Butterflies".

The playful walnut floated slightly, as if it could jump out through the screen.

In addition to dynamic wallpaper, OnePlus has also repainted the icons of more than 60 systems.

all incorporates the elements of walnut butterfly, plum blossoms, and fire, and is also highly unified with the game UI interface.

made the phone brother not tell at the beginning, whether he entered the game or entered the mobile phone desktop.

Speaking of games.

plug-in functions like "Game Assistant", OnePlus has designed to adapt to the overall style.

In short, OnePlus has done a very unified aspect this time.

Especially when Dang Ji Ge knew that OnePlus even "Xiao Bu Assistant" added the original soundtrack...

Soon, I switched the voice directly.

Just unexpectedly, a sentence suddenly appeared on the phone: "How is it, I haven't seen me like this before!"

Machine brother I almost didn't live...

Haldao soundtrack Audio: Audio: Audio: l390:0000:04

This slutty operation made Brother Ji fall into a soul question:

... Is it a one-plus mobile phone, or a Genshin Impact's own mobile phone...

OK, let's take a look at the gift box at the end.

I believe that even if the plane friends here have never played "Genshin Impact", they must have heard of "Liyuegang".

Hehe, that's right.

is the map scene that everyone "likes" most when testing performance~

No matter what 4nm, new technology, graphene... Come to our "Liyue Port", all of them have a good shape!

But it is just such a map that makes countless machines "feared" by OnePlus, and it is not afraid at all, and it is directly put on the packaging.

This slutty operation also made Brother Ji confused.

However, appearance packaging is not the point.

I think the most concerned thing about mobile friends is such a big box. What good treasures are hidden in OnePlus~

~

charging head, there must be a reward.

But it is not a simple charging head, it has also been customized and printed with the exclusive life throne of the walnut - "Yindian Seat". After reading this, I believe that the machine friends know what Brother Ji wants to say~

, yes, this "butterfly throne" is not a random print, it is also a matter of particularity.

In the game, the horoscope of life is something that can provide exclusive buffs to the game characters, such as increasing the damage of skills, reducing physical energy consumption, etc.

And the throne of the life of the walnut is this "Butterfly Pose".

corresponds to reality. The life seat is located on the charging head, which can charge the phone and extend your life. It can also be regarded as an Buff bonus.

Oh, the cold skin cooling protective case attached also incorporates the "Yindian" design element.

Now, both cooling and charging have a life seat bonus, so what are you afraid of about performance release problems?

But in terms of gifts, what Ji Ge likes the most is actually the attached card needle -

Well... This is indeed a card needle, the kind that can remove the SIM card.

Similarly, the card needle is also extremely high to restore the equipment "Motor Protection Staff" in the game.

"Steam of the Mole" in the game can not only increase the character's life limit, but also obtain the corresponding attack power bonus.

It is not an exaggeration to say that it is a "pierce oil" weapon.

Just one plus card needle made like this... I'm a little reluctant to use it with my brother.

may be the reason.

So, OnePlus gave two ornaments in the gift box.

...it's something we can post, right?

, it's a acrylic desktop ornaments from Walnut.

, it’s not good to just look at it like this, so Brother Ji will make a comparison.

To be honest, Brother Ji has never seen a joint machine give gifts, but he has never seen it. It’s such a big one...

Little Yellow Duck means Alexander.

Another one is a good partner ornament for Walnut.

I have to say that this little friend is on the desktop of Brother Ji. He is not inferior to Luo Xiaohei, the little yellow duck and the bitter gourd pig next door?

Let’s say that my friends and paper posters have been given, so can we give another walnut figure to Brother Ji? Hehe...

The only thing that is a bit of a pity is that this joint customized heat sink back clip, we have to buy it ourselves.

However, although the original price is 219 yuan.

But if you purchase the limited edition of OnePlus Ace Pro Genshin Impact Limited Edition, you can only take it away directly if you only need 79 yuan .

It is not difficult to see that this time, the joint limitation between OnePlus and Genshin Impact is truly to raise "deep customization" to a new level.

From appearance design to built-in theme, from charging and turning on the power to shutting down the screen...

is taken from the game everywhere, and there are rules to follow everywhere.

Even peripheral accessories, OnePlus has considered it.

Job unilaterally announced: OnePlus is really thin (not

As for the configuration of the phone itself, OnePlus Ace Pro has no shortcomings in all aspects.

Snapdragon 8+, main camera IMX766 sensor, 120Hz high brush, 150W super flash charge...

A word "top" is enough to say everything.

Of course, the most important thing is the price given by OnePlus this time:

6+512GB 4299 yuan

wait, 4299 yuan is not an ordinary OnePlus Ace Pro, is the price of 16+512GB specification?

One-plus wave, I gave so many things, and I also added and added .

It really, I cried to death...

Although Ji Ge is not a heavy player of Genshin Impact, it is indispensable as a special evaluation software for the machine circle.

So Ji Ge and "Genshin Impact" are more of a relationship between "work".

But even so, Ji Ge can feel the hard work put into OnePlus in this collaboration with "Genshin Impact".

And since the joint brand, OnePlus has not only selected IP well, but also the kind of mentality that must be the best when choosing.

Perhaps, this is the most precious thing about OnePlus.

After all, the machine circle is a very cold and paper environment. You just need to show off your flagship processor and top-level screen. The curtain, then you can gain the right to speak in comparison.

and many people are asking:

Can digital products be distinguished by configuration?

Now it seems that we can't say it.

With the joint branding of various IPs, many cultures independent of the machine circle have entered the circle, injecting a lot of new vitality and new settings into the originally cold digital circle .

also allows us to choose based on the configuration as before when buying a new phone.

can finally pay for your favorite movies, your favorite IPs, and even pay for your feelings.

After all, it costs your own money. Can't you choose a happier way?