As a well-known Japanese brand, Meiji has also famous chocolates. When traveling to Japan, you must go to a convenience store to buy some Meiji chocolate as a gift for colleagues and friends. Meiji chocolate is not only attractive to its wonderful taste, but also the unique packaging design that can be seen at a glance on the shelves of convenience stores.
Meiji Chocolate
The back of each THE Chocolate has a chocolate taste radar diagram containing bitter, sweet, sweet, sour and floral flavor. You can choose your taste according to your preferences. After opening the shell, THE Chocolate continues its design sense, and the chocolate is divided into three small bags of different packaging. As a plate-shaped chocolate, THE Chocolate is no longer an ordinary square lattice design. Each piece of chocolate has four different patterns. According to Meiji, different patterns can taste different cocoa tastes.
Although the THE Chocolate series is indeed more fragrant than the plate-shaped chocolate you can buy in supermarket convenience stores, the simple design that young people like has always been the marketing focus of the THE Chocolate series. THE Chocolate has launched a special version that places chocolates in paper tubes, cloth bags, iron boxes, etc., which can be explained that therapies sell THE Chocolate with a heart that makes the surroundings.
Meiji Chocolate grasps its target positioning to sell products, pays attention to product outer packaging, and only by creating a simple but not simple image for the product can you capture the target consumers. This is what it means to customize packaging boxes, and use design to fully stimulate consumers' desire to buy.
