We monitor and collect new products in the brand food industry for you every week. The new product information you need is all in the food and beverage innovation research.
We monitor and collect infant formula milk powder, infant complementary food, milk and dairy products, beverages, puffed food, convenience food, health food and other food categories. The principle of collection is new products and upgraded packaging products of key brands. The new product information you need is in the Food Partner Network competitive product database!
Last week's new product
Beverage category:
1. Xiangpiaopiao Pearl Double Pair Milk Tea is launched brand new.
2. Pepsi-Ying’s official announcement of the birth of flavored water.
3. Nestle special sweetheart latte is launched.
4. The raccoon , a subsidiary of Uni-President, launched a compound fruit and vegetable juice beverage for the children's beverage segment.
Dairy category:
1. Guliduo co-branded "Neika" has launched Guliduo X Neptune Limited Edition Milk.
2. New Hope Taste Brush Travel Notes are available for smooth listing! It is a silky vanilla-flavored yogurt.
3. Wilmar Kerry has increased its dairy product sector and jointly released two milk gift boxes with JD !
milk powder category:
1. The new product launch conference of Mengniu adult milk powder high-end brand Yourui series.
biscuit pastry category:
1. Oreo has launched three new selection series of coated biscuit products.
2. Two new Oreo bread products: coconut scent dirty bag and Aojiao milk sachet.
Xiangpiaopiao Double Pin Milk Tea
Picture source from Xiangpiaopiao
Today, Xiangpiaopiao WeChat official account officially announced: Xiangpiaopiao Pearl Double Pin Milk Tea is newly launched! There are three flavors in total: double-sweetened brown sugar, double-sweetened matcha, and double-sweetened toffee. A delicious combination of 3 good ingredients + pearls, each cup is sufficiently stocked!
Brown sugar double-paired milk tea: pearl fruit + red bean
Matcha double-paired milk tea: pearl fruit + raisin
Toffee double-paired milk tea: pearl fruit + dried mango
Pepsi Yingchun Flavored water
Picture source from Pepsi
On August 21, Pepsi yingchun officially announced that the flavored water was born, including two flavors: lime flavor and white peach flavor. Each flavor includes three different color schemes. Among them, the lime flavored water mainly has zero calories, light flavor, and refreshing lemon flavor; the white peach flavored water mainly has no heavy and sticky sweetness, low sugar and low calories, and has a faint white peach fragrance.
Nestle Special Sweetheart Latte
Picture source from Nestle's official flagship store
Recently, Nestle Coffee launched a new product: Nestle Special Sweetheart Latte is launched in the market! The sweetheart CP of exquisite dessert and mellow coffee, has three flavors: osmanthus chestnut flavor, red velvet cake flavor, and black forest cake flavor. A sweet and warm coffee, full of sweet mouth and warm autumn.
4Unity Little Raccoon Juice Beverage
Image source from Daily Food Network
Recently, the Little Raccoon under Uni launched a compound fruit and vegetable juice beverage for the children's beverage segment. This drink contains two flavors: Tornado Superman and Fire Eye Dasheng: "Tornado Superman" uses pineapple + orange as the main raw material, and adds calcium to promote the growth of children's bones, and adds lactic acid bacteria LV108 fermentation liquid; "Fire Eye Dasheng" uses carrot + orange as the main raw material, and adds vitamin B6 to help relieve eye fatigue. In addition, its bottle design uses cartoon elements such as Sun Wukong and Superman to cater to its target consumer group aged 4-12. Price is 5-6 yuan/250mL.
Yili Guliduo
Picture source from Yili Milk
Recently, Guliduo jointly launched Guliduo X Neptune Limited Edition Milk, and held a maritime press conference on August 24th based on the "Neighbors" IP. Brand spokesperson Wei Daxun served as the captain and gathered 100 "Neighbors" fans to board the ship together. With the theme of "Real Grain Carrying Hunger, Burning Dreams to Start Sail", it fulfilled its dream of sailing with its partners, and paid tribute to the 20th anniversary of the launch of the TV animation of "Neighbors".
New Hope Taste Brush Travel Note
Picture source from JD
Recently, New Hope Taste Brush Travel Note was launched smoothly! It is a silky vanilla-flavored yogurt, fresh milk fermented 3.4g high protein, with a silky texture and a feast of taste buds. Milk aroma is mixed with vanilla, tongue tip and yogurt chase. This product is available on JD.com and costs 24.9 yuan.
Paopao Niu Children's Gift Box
Picture source from Xin Dairy
Wilmar Kerry has added to the dairy product sector and jointly released two milk gift boxes with JD.com!
The Mid-Autumn Festival gift box milk released this time is Paopau Niu Children's Milk Gift Box and Full-fat Pure Milk Gift Box. As an important partner of the New Maifu brand, JD has opened up a retail channel for New Maifu Milk in terms of data, marketing, supply chain, etc.
The cooperation gift box model of the two parties this time includes two core products, Paopau Niu Children's Milk Gift Box and Full-fat Pure Milk Gift Box, which brings consumers purer imported delicacies and more sincere health blessings during the Mid-Autumn Festival.
Mengniu Yourui
Picture source from Yashili
On August 25, Teacher Li Jianyi came to the launch of the new product launch of the Yourui series, a high-end brand of Mengniu adult milk powder in Hefei, Anhui, and officially announced that he became the spokesperson of its new generation of brand, and conveyed to everyone the attitude of "young to the bones". The meaning of advocating youth lies in self-definition, fearlessness of age limits, and rejuvenation of youth in his bones. The clinical report on Mengniu Youruiyitian , middle-aged and elderly milk powder , which was released by a third-party professional institution, provides a more scientific and objective evaluation of the product.
Mengniu Yourui is a high-end brand among domestic adult milk powder. Its series includes Mengniu Yourui Guyi Middle-aged and Elderly Milk Powder, Mengniu Yourui Shunyi Middle-aged and Elderly Milk Powder, Mengniu Yourui Yi Middle-aged and Elderly Milk Powder, and Yourui Selenium-rich High Calcium Goat Milk Powder. It will give priority to the physical and nutritional needs of middle-aged and elderly people, and develop nutritional formulas to help middle-aged and elderly people live a healthy life.
Oreo Prima Choice Series
Picture source from Mondelez China
Recently, Oreo launched three new products of Prima Choice Series coated biscuits, with flavors: Japanese Matcha Chocolate Flavor, Melt Heart Chocolate Flavor, and Strawberry Yogurt Chocolate Flavor. Put on Oreo's cookies to satisfy the little greed of the taste buds.
Oreo Bread
Picture source from the food board
Recently, Oreo finally launched his own new bread product.
Oreo's first bread product, containing real Oreo biscuits, including two products: Aobanana milk sachet and coconut scented dirty bag. Two new products, coconut fragrance dirty bag and Aojiao milk sachet, were exclusively released at the FamilyMart Convenience Store on August 6, with retail prices of 9.8 yuan and 8.8 yuan respectively.
Note: The articles and pictures are compiled from the Internet data or actually taken. If there is any infringement, please contact us to delete it. If you want to know more about new products, please follow the WeChat official account " Food and Beverage Innovation Research " .
