Welcome to domestic girl Tu Dandan's Channel. As the epidemic spreads around the world, not only did it ruin many well-known clothing companies, but even Hermes sold goods live! Is amazing? ...
You read that right. Just a few days ago, Taobao and a certain bonded area mall cooperated to sell platinum bag live! More than 80 pieces of Hermes were sold that night... The most expensive one was a straw-woven mini Picnic, priced at 378,945 yuan!
And not long ago, the second-hand Hermes-platinum bag and Kelly bag on the official website of the American luxury department store NeimanMarcus were suddenly discounted, with discounts ranging from 75 to 10% off. Does it mean that Rolls-Royce is just around the corner? (not
Whether the discount is a brand's instruction or not, this news is very exciting. Many girls regard platinum bags and Kelly bags as Dream Bag, and even regard them as collections for investment appreciation.
Constance, Birkin and Kelly Hermes three kings, if you want to buy them , Money alone is not enough, so I can’t get it if I don’t deserve it. (But the official has not admitted it, and the distribution system and amounts in Asia, Europe and North America are different.)
https://www.sub.com/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive/Archive The money lost is similar to what Amazon CEO earns #
, which is about RMB 200 billion! Most people lose 100 yuan and it hurts to imagine what it means to lose 30 billion US dollars.
, which is based on his happiness. I love to take "all beautiful brands as my own" habit, and finally spent $16.2 billion to acquire Tiffany last year. This is only one-tenth of the many beautiful brands.
know remember then (about the beginning of the year) I saw Chanel model Vittoria Ceretti, for the brand new Tiffany The new series T1 advertisement was filmed. Due to the impact of the epidemic, there has been no big splash until now.
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In fact, Hermes has greater capital than other first- and second-tier brands. Many people have a lot of impressions of it. Today, talks about Hermes’ unknown unpopular knowledge—
What is the origin of the carriage on Logo?
What is the origin of the carriage on Logo?
is similar to what everyone guesses. Hermes Hermes originated in 1837. It was a French high-end harness store in that started with the manufacturing and distribution of horse harness supplies.
19th century, but most Parisians raised horses. In 1837, Thierry Hermes, founder of Hermes, saw the business opportunity and opened the first harness store in a bustling area.
specially made special carriage accessories for European aristocrats. Because of the exquisite workmanship and high security, the nobles and nobles had to queue up to buy it.
By around 1870, the founder handed over the harness store to his son Charles-Emile Hermes came to manage, and the second generation could even make trouble. In 1879, Emile moved Hermes main store to No. 24, the famous Boulevard in Paris.
This way, it was closer to the local aristocrats, and successfully made Hermes no longer stick to France and go to European countries. Hermes is deeply loved by European aristocrats, and its brand has also become a typical representative of French luxury consumption.
Since 1951, Hermes has been taken over by the son-in-law of the third generation of leaders Robert Dumas. The shares are still owned by Hermes' three major families, which is a bit like marrying into a marriage. The Dumas family's takeover brought Hermes a new vitality again.
And to the third generation, Hermes' first bag has been released. Let’s talk about the carriage, and the head of the third generation drew inspiration from a painting called "Carriage and Horse Boy" collected by him to design the carriage logo that is still in use.
The carriage on the drawing is driven by the owner himself, and the horse boy is with him, but the owner is waiting for the driving. The meaning is clear at a glance: Although Hermes provides first-class products, how to show the characteristics of the products needs to be understood and controlled by the people who own it. Why does the least orange color, which is in the forefront of
, become the representative color?
Hermes Orange box is a more recognizable existence than the bag itself. You can even be attracted by it at a glance and smell the smell of RMB from 500 meters away.
Why is it not red, white, or black, but it is just orange that is not very earthy? There is also an unknown short story here -
Orange was a very unpopular color in Europe at that time, meaning is low-end and cheap (it's also a bit too). You can recall that the most popular big brands on the market have always used black and white color matching logos and packaging to highlight the classic and advanced tone.
So, why does Hermes go against the rules? In fact, before World War II, Hermes packaging boxes were made of meter white jam paper imitating pig skin.
Due to the influence of the war, the original packaging box was unable to be supplied, leaving only the orange paper that was not very popular among the public. Émile was forced to replace it with orange packaging.
He made the box packaging with ribbon decoration with remaining orange leather from the factory, and unexpectedly received unanimous praise from the ladies at that time. orange became Hermes' iconic color by chance.
Because Dandan itself is a warm skin, for reasons, he refuses to use orange upper body or uses any orange item. Look, even Hermes can't hide the rusticity of orange shoes.
may be a filter with its own Hermes brand. Although it is very double-standard, I dare to really think that the orange box is inexplicably good!
The sixth generation leader of Hermes is "outsider"?
Like Chanel, Hermes is one of the few family inheritance companies today, and has been passed down for six generations. The current CEO is Axel Dumas, the grandson of the third generation heir of .
In other words - the founder's grandson passed the "throne" to his son-in-law. Now the son-in-law's grandson is the head of the sect. People in the family want to join the company from a young age.
Just like the ancient royal family had to study in the prince since childhood, the candidates of this family should be from the age of 6 and have received systematic training . It is really a family inherited the "throne" and there will be a large wave of heirs Stand by at any time.
family third generation Emile Maurice
6 years old begins to delay their satisfaction and cultivate a strong sense of responsibility. At the age of 10-14, they begin to evaluate their personality and interest in making money, tell them their future responsibilities, and start giving them some rights to them at the age of 21-30, and they have to go through the apprenticeship period and start practicing later.
Dare you can imagine a modern urban novel full of grievances from wealthy families?
Although it has been passed down to the 6th generation, and there are several branches of hundreds of people in the family, Hermes has not had too many internal strife like the Gucci family. People in the Hermes family have encountered major events and their guns are consistent. For example, the LV boss has long been thinking about this "beautiful brand" and in the end he can't get what he wants.
When asked if it would be passed on to the next generation, Axel Dumas said proudly, "I am just the custodian of the next generation of the family's career." It's too obvious, it means "My country has been prepared for the next generation to inherit it"!
Btw, the Dumas family, which owns Hermes, has a total assets of about US$53.1 billion this year, and ranked 6th in the world's wealthy family... is there any wealthy family.
Although I talked a little far today, I think this brand is very treasured. Next time you talk about Hermes, you can tell it very well.
