, may be the most embarrassing model in this series.
fell below the issue price as soon as it was launched. Not only did the price drop by 1,000 yuan, the retention rate was even worse than the iPhone13 released at the same time last year. It was called "the least value-preserving mobile phone" by research institution Sellcell.
In addition, according to data from Zhuanzhuan Group, the current iPhone 13's value retention rate is still very considerable. Instead of worrying about whether iPhone 14 Plus retains its value, it is better to directly choose the more fragrant iPhone 13.
iPhone14Plus is down the issue price as soon as it is launched, becoming the "most value-preserving mobile phone"?
Apple official may not have expected that the final iPhone 14 Plus will encounter an embarrassing situation.
On October 7, the iPhone 14 Plus fell sharply as soon as it was on sale, and the price decline was unprecedented. According to market data, the third-party price of this model in the new product market has dropped from 400 yuan to 1,000 yuan. In terms of inventory, official information shows that the supply is sufficient and it takes only 3 working days to ship, and its popularity has also dropped a lot compared to other models in the same series.
is just a coincidence, and the performance of iPhone14 Plus in the second-hand market is also not optimistic. In the free market of the
Zhuanzhuan platform, the resale price of the iPhone 14 Plus has been lower than the release price since it was launched, and the decline ranges from 200 yuan to 900 yuan, of which the price of the 256G version has dropped significantly.
From the release of the iPhone 14 Plus, the prospects of the iPhone 14 Plus were not optimistic. Zhuanzhuan Group CEO Huang Wei even said that the innovative models such as the standard version of the iPhone 14 do not have the "Thirteen Fragrance". After analyzing data from multiple parties, the depreciation rates of iPhone 14 and iPhone 14 Plus in the same period last year were as high as 38.4% and 38.6% respectively. In comparison, the depreciation rate of iPhone 13 was only 18.2% last year, and the depreciation rate of iPhone 13 mini was only 20.3%.
In this regard, analysts from Zhuanzhuan Group's data department believe that in the past, iPhone has always been synonymous with "value preservation", which also makes the iPhone14 Plus' higher depreciation rate more eye-catching. When it comes to the reasons for depreciation, we have to mention the configuration of this model. Whether it is iPhone14 or iPhone14 Plus, the core upgrade seems to be insufficient. Compared with iPhone 14, the iPhone 14 has only increased the screen, but the price has increased by 1,000 yuan. In addition, this model has the latest release time and is fully supplied. Under multiple factors, it is not surprising that iPhone14Plus is facing its embarrassing situation today.
iPhone 13's value retention rate exceeds 70%, and it is more cost-effective to buy it by Zhuanzhuan official
Nowadays, whether the mobile phone maintains its value is no longer only the attention of manufacturers, but has also become one of the important references for consumers when purchasing phones.
Compared with iPhone14 Plus, the iPhone13, which has been released for more than one year, performed surprisingly. A market research report released by CounterPoint Research shows that the price of the iPhone 13 series in the foreign second-hand market has increased by 11% on average since the release of iPhone 14.
Domestic market, Zhuanzhuan Group's Q3 mobile phone market data also shows that among the iPhone 13 series that has been released for more than one year, the retention rate of the four models exceeds 70%. Among them, the retention rate of iPhone13 Pro is as high as 77.86%.
On the one hand, the iPhone 14 Pro series is popular, and on the other hand, the iPhone 13's value retention rate remains high. The iPhone 14 Plus, which is in the middle, is extremely embarrassing. Under the brilliance of the iPhone 14 Pro, media reports say that Apple may have begun to cut production of the iPhone 14 and iPhone 14 Plus.
For users who are hesitating whether to change to the standard version of iPhone 14, the second-hand iPhone 13 with higher cost performance is actually a more cost-effective choice. At present, the iPhone 13 with a new 128G in Zhuanzhuan official inspection mall is only over 4,000 yuan, which is thousands of yuan cheaper than the new product platform. The iPhone 13 Pro with better performance only costs 5,428 yuan in the Zhuanzhuan official inspection mall, which is not only nearly 2,000 yuan cheaper than the new product platform, but is even lower than the iPhone 14's price. Although the configuration upgrade of
iPhone14 Pro version is obviously more popular, it has problems such as insufficient supply and long delivery cycle, and the price is relatively high. For consumers who plan to enter Pro models, they can also go to Zhuanzhuan platform to sell old phones through recycling services, and promptly recover their health and replenish the replacement budget.
It is worth noting that with the arrival of the Double 11 sales season, the possibility of new phones being reduced is still increasing. So the time and market will give the answer to whether the iPhone 14 Plus will continue to cool down or slow down after the price reduction.
