Source: Beijing News
does not have cash value "McDonald's Coins" are speculated to 1,000 yuan
A set of 5 coins online is priced at 800-1,000 yuan, and someone bids 100 yuan per coin to buy it; this commemorative coin is just a souvenir and does not have the function of currency
On August 6, 2018, in Zhengzhou, consumers went to McDonald's restaurant to queue up to receive commemorative coins. Photo/Visual China
McDonald's commemorative coins are sold at high prices on the Internet.
Recently, the free commemorative coins given by McDonald's were hyped online to a high price of 1,000 yuan.
htmlOn August 3, to celebrate the 50th anniversary of the Big Mac burger, McDonald's China announced that it would issue 6.2 million MacCoin commemorative coins worldwide, of which China issued a total of 1 million commemorative coins on August 6. According to McDonald's official website, a commemorative coin can be exchanged for one of the Big Macs for free before the end of this year. However, the reporter from Beijing News found that after the issuance of this commemorative coin, few people exchanged for hamburgers, and on the online shopping platform, the price of a set of commemorative coin was hyped up to 800 yuan to 1,000 yuan.On McDonald's official website, the price of a giant is 23 yuan. From this point of view, the actual price of a set of 5 commemorative coins is 115 yuan. Compared with the price of online shopping platforms with a price of 1,000 yuan, the price of commemorative coins has increased by nearly 8 times.
snatched all of them on the same day, and sold 800 to 1,000 yuan online for a set of
McDonald's official website information shows that McDonald's restaurants in mainland China gave away more than 1 million MacCoins for free on August 6, 2018. According to the commemorative coin reservation rules on McDonald's official website, starting from 10:30 am on August 6, customers will go to the restaurant to sing a birthday song for the giant and get a MacCoin with a random pattern and will be delivered as soon as they are given. The reservation method for customers in Beijing and Tianjin is to make an appointment in advance through the McDonald's WeChat mini program on August 4, and then receive it at a designated McDonald's restaurant on August 6.
According to a previous report by the Beijing News, starting at 10:30 on August 6, within 3 hours, McDonald's China sent more than 1 million global giant commemorative coins.
htmlOn August 9, a reporter from the Beijing News learned from the McDonald's New World Store in Beijing that the New World Store has allocated 400 commemorative coins, and all of these commemorative coins will be booked on the 4th."I think McDonald's commemorative coins are very meaningful. Since they are free, of course they have to be collected." Mr. Liang, who lives in Beijing, told reporters that due to the limited number of places for commemorative coins, he did not receive the commemorative coins. Mr. Liang told reporters that commemorative coins can be bought on the online shopping platform.
McDonald's commemorative coins in total five models. On August 9, a reporter from the Beijing News found on online shopping platforms such as Taobao and Xianyu that the price of a set of McDonald's commemorative coins has been hyped up to 800 to 1,000 yuan.
If you search on Taobao with the keyword "McDonald's Commemorative Coin", you can find that there are multiple stores selling a complete set of MacCoin Commemorative Coins. One of them is priced at 800 yuan and is called "2018 McDonald's Big Mac 50th Anniversary Commemorative Coins Gold Coins Collection Coins Collection Coins Complete Sets" shows that 88 people have paid.
More than
commemorative coin sellers told reporters that on August 6, this batch of McDonald's commemorative coins were basically stolen. Regarding the source of the products, the customer service of the above-mentioned store said, "We have McDonald's store resources and have been selling McDonald's surrounding areas for 7 years. For this set of commemorative coins, customers use gold coins to the store to exchange hamburger . The store is a little bit together, and we go to the store to get goods in batches."
reporter saw in another store that there are many McDonald's products sold, including commemorative coins, dolls, water cups, etc. Commemorative coins are divided into two types: single coin and full set. The single coin is priced at 195 yuan, and the full set is priced at 868 yuan. The reporter learned from the customer service that the commemorative coins of the store were received from the store in Guangzhou. In Guangzhou, you don’t need a mobile phone number, you can get it by queuing up, and the same person can get it multiple times.
There are also many merchants who are purchasing commemorative coins. A store called "Boy Who Loves Collection" on Taobao platform, the first-ranked product name is: the acquisition of the 50th anniversary commemorative coin of McDonald's hamburger giant gold coins, with a unit price of 100 yuan.
McDonald's said it has no cash value, and netizens questioned the inflated
Beijing News reporter found that for the commemorative coins issued this time, McDonald's official website prompted in small words: MacCoin does not have cash value, and can only exchange Big Mac burgers for free in designated restaurants.
Mr. Chen, located in California, USA, told the Beijing News reporter that McDonald's in the United States can receive MacCoin commemorative coins on August 3. The specific method is to "eat once and give one". After he ate it five times, he collected all five commemorative coins. But Mr. Chen was not aware of the fact that commemorative coins could be sold in China, "everyone just wanted to collect them."
"I don't know much. What's the value of 'currency' without value standards and liquidity?" Some netizens questioned on Weibo. In the reply, some people said, "It is the same as a game currency. It is a coin-formed voucher, and there is no room for appreciation in value. But if a bunch of people rush to collect and then issue it in limited quantities, the goods are valuable because they are rare and valuable."
"This thing is not rare. It is a free thing itself. Why is it so high on the Internet?" Mr. Li questioned this, and the circulation is so large that it has no value in itself. The price will definitely go down in a few days.
In this regard, some commentators believe that "Maibi" is a low-cost marketing campaign. For McDonald's fans, it is not an exaggeration to collect "Mai Coins", but the collection market is also risky. Just go through entertainment, don't take it seriously.
McDonald's China CEO Zhang Jiayin introduced that the Big Mac was born in 1967 and began to be sold at McDonald's in the United States in 1968. In mainland China, McDonald's sold more than 50 million giants in 2017. The city with the highest sales volume is Beijing, accounting for 1/5 of the total sales volume, followed by Shanghai, Guangzhou, Tianjin and Shenzhen.
Beijing News previously reported that in July last year, McDonald's reached a strategic cooperation with CITIC Shares, CITIC Capital and Carlyle to jointly operate and manage McDonald's business in mainland China and Hong Kong, and announced accelerated development, which will increase to 4,500 restaurants by 2022, focusing on third- and fourth-tier cities. McDonald's China revealed that on the first anniversary of the cooperation, McDonald's has relied on the advantages of CITIC Carlyle Real Estate to add more than 300 new restaurants, about 50% of which are located in third- and fourth-tier cities. (Reporter Luo Yidan)
■ 未分方
Some commemorative coins are not formally bought commemorative coins to be careful not to "get into the pit"
Some experts point out that McDonald's collections can be understood as a souvenir, but they do not have monetary functions and are not commemorative coins in the legal sense.
So, what commemorative coins are there for the official this year? The "Regulations on the Administration of RMB of the People's Republic of China" clearly states that commemorative coins are limited-issued RMB with specific themes, including ordinary commemorative coins and precious metal commemorative coins . The People's Bank of China may issue commemorative coins as needed. In addition, the People's Bank of China shall announce the theme, denomination, pattern, material, style, specification, issuance quantity, issuance time, etc. of the commemorative coins.
For example, the People's Bank of China announced that the People's Bank of China will issue China High-speed Railway Ordinary Commemorative Coin on September 3, 2018. The front pattern is the national emblem, the national name of "People's Republic of China" is published above, and the words "2018" are published below; the main scene on the back pattern is the "Fuxing" EMU, and the background is the Dashengguan Yangtze River Bridge, Beijing South Station, the "Fuxing China High-speed Railway" text and mountains, terraces, deserts, etc. The denomination "10 yuan" is published above the main scene.
reporter learned from the official website of the People's Bank of China that according to the issuance plan of the People's Bank of China, in addition to the 2018 New Year's ordinary commemorative coins, this year, it is also planned to issue one China High-speed Railway ordinary commemorative coins and one commemorative banknote for the 70th anniversary of the issuance of RMB.
2018 precious metal commemorative coin project issuance plan includes 11 projects and 58 varieties. These 11 projects include the 2018 edition of Panda Gold and Silver Commemorative Coin, the 2018 New Year's Silver Commemorative Coin, the 100th anniversary of the founding of the Central Academy of Fine Arts, and the 2018 Auspicious Culture Gold and Silver Commemorative Coin.
On the other hand, the "pits" of commemorative coins on the market are often mentioned in the industry.When purchasing precious metal commemorative coins, consumers should check whether the commemorative coins have issues such as theme, pattern, denomination, material, style, specification, issuance quantity, issuance time, and appraisal certificate.
In 2015, the official website of the People's Bank of China issued the "Statement of the People's Bank of China on False Gold Coin Advertising", reminding consumers that collecting and investing in precious metal commemorative coins should be purchased through formal channels such as China Gold Coin Corporation branches and franchised retailers, and do not believe in the appreciation analysis and prospect forecast of false advertisements to avoid being deceived.
According to the 2017 report of the Beijing News, many cultural companies in the market sold coins and commemorative coins under the banner of the central bank, selling them to the elderly more than 10 times, suspected of operating beyond the scope and illegally buying and selling RMB.
(Reporter Mi Di)
