In recent years, more and more physical stores have closed down one after another. Walking on the women's clothing street on Wulin Road, Hangzhou, which was originally bustling, there are many shops inside, and many shops have the words "clearance processing" and "facade transfer". The crowds of people in the past no longer exist. How difficult is the business of
physical stores? In the most popular brands in China, Guirenniao has closed more than 1,400 stores, and Zhenweis has also closed more than 1,300 stores. In the past five years, the first men's clothing brand Seven Wolf stores have closed more than 2,000 stores. This year, the largest Metersbonwe flagship store in Hangzhou is no longer open. data shows that in the first half of 2020, Metersbonwe also closed 504 stores in .
Many people will think that the epidemic in 2020 destroyed many physical stores' business. Some people will say that Jack Ma and Wang Jianlin's bet in that year was Jack Ma who finally won. In 2012, Jack Ma boldly predicted that if e-commerce shares in China's retail market in 2020, he would admit defeat to Wang Jianlin by 100 million. This is also a formal declaration of war between traditional business and Internet e-commerce.
According to data from the National Bureau of Statistics, China is the only major economic growth in the world, and in 2020, GDP grew by 2.3% throughout the year. Although GDP in the first quarter became negative due to the decline in the growth rate of the epidemic, China's economy quickly recovered, and
quickly controlled the epidemic and resumed work and production. The bet that year was confirmed by early 2020 that the total domestic consumer goods accounted for 4 billion yuan, while online retail accounted for only 1/4, which did not reach half of Jack Ma’s expected market share.
Therefore, it is not difficult to see that so many offline physical stores have closed one after another. In fact, it is not just because of the epidemic and the rise of e-commerce live streaming. The most fundamental reason is that the store rent is high and the average price of goods is high. Customers are not easy to place orders. The store owners are not good at operating. The biggest problem they face is:
Lefenbei gathers aggregation installment of more than 20 banks through UnionPay to fundamentally solve a series of problems in stores. By providing users with innovative consumption methods of 0 down payment, 0 interest and 0 handling fees, it creates a new shopping experience for consumers in China that enjoys first and then pays, and solves a major problem of merchants' customer acquisition, transactions, and conversion.
Unlike other installment products, Lefenbei has innovated digital payment technology and supports the aggregation of installments of more than 20 banks including Agricultural Bank of China, Construction Bank , Guangfa Bank , Pudong Development Bank , and does not charge any handling fees and interest for users. Even if there is no credit card, users can apply online, alleviating the huge pressure faced by users' one-time payment.
For stores, even if users install, the amount of the products sold can be fully received in one go, alleviating the problem of store capital turnover difficulties. Sales increase and funds are in place, which helps the store operate in an orderly manner and can obtain more and better customer groups through installment services.
Lefenbei is a dark horse in the digital consumption track. More offline stores no longer face the risk of closing their doors, but stand out from other competitors to better provide their customers with the ultimate consumer experience. Through Lefenbei, offline consumption scenarios will gradually change, and we will wait and see.
