Written by: Ryukyu
"Independent band is going to be popular", "The rock circle is going to be over". These two completely different voices are also in a hurry because of a news: Mi Wei, the team behind the hit variety show " Talk ", announced that it will jointly launch the blockbuster variety show " Band's Summer " with iQiyi in 2019. More than two months have passed since the announcement of
. Public opinion is still fighting each other, but the official seems to have no movement at all. But in fact, as one of the cooperation platforms, Jiesheng and Miwei have held several super long standby conferences and countless small conferences. Whether it is the enthusiasm and sincerity of the young directors, or the bold and interesting idea of the show during the brainstorming, every meeting ends, which makes us have more expectations for the show.
2019 has arrived. It is understood that the bands that have advanced are still being selected in the preliminary selection, including many seniors in the music industry with excellent reputation and new bands with high popularity in recent years. There are also many Taiwanese bands that have performed well in the past or two years.
In view of the original intention, preparation, competition system, band, copyright, and even some unpolite comments on the Internet, we interviewed Miwei co-founder Moude . There are many questions, and there are many sharp questions; the answers are sincere, and more confident and open-minded.
(from left) Miwei founder CEO Ma Dong , iQiyi Chief Marketing Officer Wang Xiangjun, Modern Sky founder CEO O Shen Lihui , Taihe Music Group President and CEO Xu Yi
Because of a girl who came to interview, they began to wonder what magic the band has
The popularity of the variety show "The Debater" is obvious to everyone. The debate is done well, and there are so many variety shows, why do you look at the band?
Mou Di did not answer, but told a story first.
A girl came to the Miwei team for an interview. She firmly asked to only work 5 days a week and only work 11 months a year because she had to rehearse and perform. At that moment, Mou Di felt it was very incredible and thought to himself: "Where did you get the confidence?" But he was inexplicably moved. "If a person seriously says something that violates your cognitive system, it means that the matter itself has value that you don't see."
Later, Mou Di told this story to the core personnel of Ma Dong and Liu Xu. They saw a innocent heart in this girl, something that was already very rare in this era, which became their earliest thoughts when doing band variety shows.
"You asked me if I had business thinking at the beginning? Did you see the potential value of the band? This is all a story." Mou Di made an example: It's like love to do a show. You must fall in love with her first, and then find a bunch of reasons for being my partner in love; instead of having a list first, you fall in love with her immediately when the conditions are met. "We made a decision because of our emotions, and then we were just trying to find reasons for ourselves." She said with a smile.
In addition to the innocent heart, Mi Wei saw another quality in the band, called "intimate relationship".
Travel group band at Simple Life Festival (Pictures from Simple Life Festival official)
"Have you heard of the general living state of middle-aged men? Before going home, you have to wait quietly in the car for five minutes. Most people are lonely and don't know who to say to."
Mu Di's "intimate relationship" in the eyes of Mu Di is family and friends, with common goals and common interests, with similar values, and thinking and soul can resonate. Especially for the band that has been in operation for more than ten years, the relationship between members is very enviable.
's biggest touch was that when interviewing the reflector band, they mocked each other and exposed each other's shortcomings, but they could feel the strong trust and bond between each other. “How many couples get separated after arguing, and they can persevere, this is the fate of the band, and it is the fate of the innate one.”
The improvisational creation of the Tea Jelly band when they were picking Miwei
In the past six months, we have been eating, drinking, defecating and urinating around the band
Another question, also comes from Miwei's background, how does a team that does debate understand rock? In fact, they have their own set of efficient learning methods. After listening to it, I even envied.
Before the project started, they invited the drummer of the Asterisk 69 band and the "easy frequency regulation" DJ Li Yuanlai talks about the history of rock to all directors. Since the origin of rock music in the 1950s, style genres, evolution of the times, classic bands, and domestic and international situations, he spent three classes, a total of six hours to provide academic system training for everyone.
collecting information is a basic homework. In addition to the bands reported by cooperative labels, they will go to major music platforms including Street Sound to find songs. Each group took a group of bands to listen to his music, search for his information, and sent it to Baidu Cloud Disk. Now there are more than 250 bands in their network disk, hundreds of G information, and each band has a separate folder.
will come to watch the performances for public expenses. Strawberry Music Festival, Shanghai Jazz Music Festival, Hong Kong Clockenflap , Taipei Simple Life Festival , the directors went to various music festivals in batches to feel the real emotions and performance atmosphere of music fans. Livehouse Not to mention, every weekend, Mi Wei people appear in various performance venues in Beijing. Everyone uploaded the recorded videos and photos they saw to the WeChat group. This work group of 79 people seems to be the core music fans organization.
2018 Taipei Simple Life Festival
"Understanding band culture is not just about holding a meeting or watching a scene. We regard this matter as our own life, and everyone eats, drinks, defecation and sensation are all about this project. "Many directors' personal circle of friends often share good bands or songs they like recently.
"We will never force everyone to fall in love with certain bands, that's too fake. But naturally, a lot of music really attracts you, just because you didn’t pay attention to this before, or there was no source of information. ”
m not in 2018 shrimp x Rolling Stone Original Band Competition
When the tour band went to Miwei's office, all the female directors were so happy that they secreted hormones all day long. The reflector used the charm of the uncle to impress these young directors born in the 1995. Musicians who seemed cold and difficult to deal with were all simple and cute than they thought. This process made Miwei believe more: as long as the band is given an exit, the public will be attracted to them.
copyright, I don't understand, but someone understands
, the "someone" is talking about street voice songs. Copyright issues of music programs occur one after another. When Miwei held a meeting with Street Voice for the first time, the copyright of the most concerned one is also copyright.
Country How to obtain the copyright of foreign songs? What should I do if the copyright of lyrics and songs is on different platforms? If the program is adapted to a song, how should the copyright be calculated? Even if it is an original song program, the copyright issues involved are in every detail, and the copyright is a very professional matter. After a few hours, everyone was defeated and their eyes were dull, only Liang Shumei, the head of Paige, still looked free and clear. Finally, the copyright of "Summer of the Band" was left to the Street Sound Paige to be fully responsible for handling.
first, attitude; second, budget. Mi Wei attributed the copyright issue to these two factors. If something goes wrong again, it is careless, and in the end it is not taken seriously.
"We chose to cooperate with Street Sound, and what we value most is Street Sound's experience, resources, and connections in copyright. Working with a professional copyright agency is also expressing our attitude and proving that we do value this matter. ”
Street Sound and Mi Wei’s Brainstorm Conference (Picture from Street Sound)
Before, many Taiwanese bands thought we were liars
18 December 1, 2018, the three directors of "Summer of the Band" arrived in Taiwan and started a intensive visit.
As soon as they got off the plane, they immediately rushed to Taipei Simple Life Festival and watched almost all the performances in two days."Once we wanted to go inside to watch deca joins, but the limit flow could not be entered. We and many music fans could only listen to the songs coming from inside. But everyone was very happy and sang along while shaking. At that moment, I was really infected." Yu Xuan, one of the directors, recalled those days, and felt like she was walking in the city but suddenly broke into a utopia, which was so beautiful that it was not very real.
In the next five days, Miwei's directors visited nine bands and two visual guide teams, and Street Sound's colleagues also visited them to help communicate in language that the band could understand. "Actually, we have contacted some bands myself before, but they thought we were liars. Street Sound is also using itself to endorse us."
Due to previous communication obstacles, Miwei actually did not have much hope for this itinerary, but just hoped to break the band's defense against mainland programs with a sincere attitude. Surprisingly, every chat with the band was a good curve.
In December 2018, a performance of Shanghai gathered Sunset Speed , Fragile Girls Group, Gun Wu Ren, Lao Wang Band, and Wu Hong, and Mi Wei's directors were also present throughout the whole process.
At first, they met the fragile girl group. Their posture and eyes were very alert. After the chat, they gradually let go of their guard and even joked with the directors at the end. The interview with Wangfu band was in a crowded recording studio. Everyone sat around the ground and chatted happily. When they were chatting, they asked them to order songs and sang on the spot. What's more interesting is that Akui, the guitarist of the Universe, is actually a fan of "The Debater". Although he was interviewing the band, he was always interrupted by him to ask all kinds of questions about "The Debater"...
Yu Xuan still remembers that the agent who told the five people described the band like this: they are a group of cute, relaxed and happy people, because they were doing a happy thing, so they would not feel hard. The sentence
touched the directors a lot and even wrote it into the PPT of the show. "Independent music is not hard. People who are really making music actually enjoy the present very much, and it is also what we want to convey."
The greater the ambition, the greater the burden. Promoting band culture is not my goal
is relaxed, warm, and interesting. There is no bitterness, deep hatred, no high ambition, and what Mi didn't want to do is such a program.
"The circle is there, the musicians are there, they are all real people, you should understand and observe them more, provide nutrients and stage, rather than restraining and circling the direction."
Mou Di is unwilling to define "band spirit" and has no idea to change the rock circle. All words related to grand ambitions do not apply to this program. On the contrary, the two words "people-oriented" and "letting go with the flow" sound very chick-like, are the principles of Miwei's team doing things.
Three directors are in a group, each group is responsible for six bands, and you need to understand all the music and information in the band. After four hours of pre-picture, there should be no mentally retarded problems that Baidu Encyclopedia can solve. After the end, you must be able to summarize the band's ideas, appearance, and status, and share them within the team once a week.
Currently, there are more than 100 alternative bands listed by the directors of the program. Every band with possibility will spend a lot of time understanding and learning. Not to arrange them, but to understand them.
m when he was not having a meeting with Street Sound, he placed a large focus on Not-to-do List. They have been asking what they do and don’t do if they do, and who they don’t want to accept working with, and what practices will violate the bottom line of the band and independent music circles. "This is the boundary of our planning. You don't know what to do will succeed, but you can know what to do will fail."
starts from the "intimate relationship" between the bands, and the program will be presented in the form of a reality show + competition. Reality shows show stories between people, and competitions will be set in interesting forms such as mutual covers and theme adaptations. The right to deduct the decentralization is given to the public, and there will be guest mentors, mainly responsible for playing.
"Many bands have doubts about the competition, but there is no way. Many purely appreciated and displayed programs cannot capture the audience.In essence, we are doing a variety show based on the band angle, and the competition has its natural advantages. "Miwei will discuss with the band and put forward his own professional suggestions on communication.
bands of various styles perform on the same stage, impressing the audience has become the only rule.
"Do you think the audience's aesthetic taste is not enough? I don't think so. Just like on the stage of "The Debater", there can be Ma Weiwei , or Xiao Xiao , they are not of the same style, and they even have bad words, but really good things must be universal. "
occasionally, I have to walk out of my own acre of three-point land.
. At the end of the chat, our question became sharp and directly raised many questions from music fans. And Mou Di's answer was unambiguous: "I didn't want to please independent music fans when doing this show. "
" Let's continue to use dating as a metaphor. You can think I want to monopolize this person, but you don't have the ability to stop him from learning about the world openly. You can decide on the band you like, but you can't stop the band from appearing on the show. The rationality of adults lies in making their own choices, and so is the band. "
Of course, the program is not for idols. Creation, music, and intimacy between bands are all at the forefront. But getting out and letting the public know is a path that this program will inevitably take. If someone or band shows the attraction to the public and become an idol during this period, at least it should not be resistant. "All great bands are idols, Beyond and the Beatles, can you say they are not? I hope the band will not reject being an idol. Idols do not mean they have no strength. "
Mou Di expressed respect for those who hope to stick to their position, but he still hoped that they could get out of their circle and go outside to see. Independent music fans obviously don't need this program to understand the band. What Mi didn't want to do is to make an exit in this circle so that more people can come in and see.
"I hope to do my best to let more people see the band and let the band impress the public. What does this meager force include? Including our understanding of mass media users, and our ability to put in enough sincerity and energy to create a program. "
Next is recording, promotion, and finally broadcast. Everything will begin to sprout in the upcoming spring of 2019. Can "The Band's Summer" become the next hit after "The Debater"? Will the band you love become the next hit? Whether you look forward to it or not, I believe that with these bands in the summer of 2019, it will definitely be very lively.
Pictures: Except for special notes, all pictures are Provided by Miwei
Proofreading: Mawawai
Article source: Street Sound Event "Miwei: When rock enters the online variety show, can the hit products of Weita Talk continue to the band? 》 http://dashi.streetvoice.cn/article/20190104/001/
