According to the People's Daily, the State Administration of Radio, Film and Television Network Audio-Visual Program Management Department and the Publicity Department of the Central Committee jointly issued a notice to strengthen the live broadcast management of online audio-visual program platforms. The full text is as follows:
National Audio-Visual Program Management Department of the State Administration of Radio and Television, Publication Bureau of the Publicity Department of the CPC Central Committee
Notice on Strengthening the Management of Live Broadcasting of Online Audio-Visual Program Platform Games
Beijing, Shanghai, Guangdong, Hubei Province (City) Press and Publication Bureau, Radio and Television Bureau:
For some time, the chaos in online live broadcasts and the addiction to games among young people have attracted widespread attention from the society, and it is urgent to take effective measures to strictly regulate them. According to the "Law on the Protection of Minors" and relevant management regulations on live broadcasts, online games, etc., the relevant work notice is as follows:
1. It is strictly prohibited to spread illegal games on the Internet audio-visual platforms. Online film and television dramas, online variety shows, online live broadcasts, short videos and other online audio-visual programs shall not broadcast online games without the approval of the competent department, nor shall it be used to attract illegal game content on various platforms through live broadcast rooms and other forms.
2. Strengthen the management of game live content broadcast. All online live broadcast platforms, especially game live broadcast platforms, should strictly control content settings, publicity and interaction, strengthen the management of online game live programs, effectively control the guidance, content and publicity, establish and improve management systems for information release, comments, emergency response, etc. related to game live programs, and improve program monitoring and public opinion monitoring mechanisms.
3. Strengthen the guidance of game anchor behavioral norms. All platforms should guide anchors to interact with users in a civilized manner, express rationally, and consume rationally, and jointly maintain a civilized and healthy online audio-visual ecological environment. Online anchors should adhere to a healthy style and taste, consciously abandon vulgar, vulgar, kitsch and other low-level interests, consciously oppose traffic first, deformed aesthetics, chaos in the "fan circle", materialism and other bad phenomena, and consciously resist behaviors that damage Internet civilization, violate network morality, and harm network harmony.
4. It is strictly forbidden for illegal and moral persons to use live broadcast to appear. The online live broadcast platform must strictly control the selection of anchors and guests, and insist on taking political literacy, moral character, artistic level, and social evaluation as selection criteria. People who have incorrect political positions, violate laws and regulations, and violate public order and good customs will never be used.
5. Urge online live broadcast platforms to establish and implement a protection mechanism for minors. guides and supervises all game live broadcast platforms or online platforms that carry out game live broadcasts to set up an anti-addiction mechanism for minors, take effective measures to ensure that the "youth model" plays its actual effect, implement the real-name system requirements, prohibit minors from recharge and rewards, and establish a special disposal channel for minors to return rewards and refunds.
6. Strictly implement the classified reporting and reporting system. The online, broadcast and layout of game live programs should be submitted to the radio and television administrative department in accordance with the relevant requirements of the live program. Online audio-visual platforms (including all kinds of domestic and foreign personal and institutional accounts opened on relevant platforms) can broadcast overseas game programs or competitions live after approval.
Please supervise key online audio-visual platforms and related game companies in their jurisdictions, focus on prominent issues, refine management measures, strengthen joint management and governance, and effectively implement relevant requirements.
National Radio and Television Administration Network Audiovisual Program Management Department
Propaganda Department Publishing Bureau
April 12
Source｜People's Daily
Editor｜Wu Zebin
