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Popular events in the week of e-sports industry
League of Legends S12 Event Process Summary
On October 17, after fierce competition in the group stage, JDG, EDG and RNG from the LCK, and T1, DK, DRX and GEN, the No. 1 seed team RGE in the LEC region successfully advanced to the knockout round of in the 2022 League of Legends Global Finals.
After a brief break, the knockout round officially kicked off on October 21. The JDG team from the LPL area scored 3-0 and completely defeated the RGE team in the LEC area, successfully advanced to the semi-finals. JDG won the first BO5 victory in the quarter-finals.
On October 22, the S12 knockout round ushered in the B05 match between RNG team in the LPL area against LCK area T1 team. RNG lost to T1 0:3 and unfortunately stopped in the quarterfinals; T1 successfully advanced to the semi-finals and will play against JDG on October 30.
In the knockout round on October 23, GEN.G from the LCK area won the victory with a 3:2 record and advanced to the semi-finals.
In tomorrow's game (October 24), the EDG team in the LPL area will face the DRX team in the LCK area and decide the last team to the semi-finals.
Number of viewers in the group stage of the League of Legends S12: Reduced by about 40% compared to the S11 group stage
Event data statistics website Esports Charts announced the highest number of viewers, average number of viewers and duration of the group stage of the 2022 League of Legends Global Finals. The number of viewers in the group stage of the S12 group stage has decreased by 40% compared to S11. (Excluding data from mainland China live broadcast platform)
2022 The Organizing Committee of the First Jiangsu E-sports Operations Vocational Skills Competition was officially established
On October 18, the founding meeting and the first meeting of the Organizing Committee of the 2022 First Jiangsu E-sports Operations Vocational Skills Competition were successfully held in the form of an online meeting. This skill competition has received strong support from the Jiangsu Provincial Department of Human Resources and Social Security, Communist Youth League Jiangsu Provincial Committee , Jiangsu Sports Federation , and Jiangsu E-sports Sports Association.
"E-sports Standard System Table" and other three group standards review review review meetings were held in Beijing
On October 19, China Audio-visual and Digital Publishing Association organized a review meeting on three group standards review, namely "E-sports Standard System Table", "E-sports Event Guarantee System Architecture", and "E-sports Event Grading Classification".
The three standards are standardized from the standard system, event guarantee system, and event classification of the e-sports industry. The expert group believes that the formulation of the three standards meets the expected requirements. The subsequent drafting group needs to further improve the standard content based on the content discussed and improvement opinions at the meeting, and form a draft for approval as soon as possible.
"DOTA2" TI11 bonus distribution announced
DOTA2 TI11 bonus distribution was officially announced. Currently, the total bonus of this TI11 is US$16.8 million. Among them, the champion won 45%, and the runner-up and third place won 13% and 9% respectively. After calculation according to the proportion, the Ti11 champion will receive a prize of about US$7.57 million (about RMB 54.72 million), and the runner-up and the champion will also receive a prize of US$2.188 million (about RMB 15.816 million) and a prize of US$1.515 million (about RMB 10.95 million) respectively.
However, compared with last year's Ti10, the prize pool for this year's TI event has dropped significantly. It is reported that the total amount of the TI10 bonus pool is about US$40 million, and champion Team Sprit eventually won about US$18.2 million in championship bonus, which is even higher than the total amount of TI11.
Endless duel MPL Southeast Asia Linkage 10th Championship breaks through a new high
Mobile Legends: Bang Bang (Endless duel) Professional League Malaysia Division's 10th season ratings reached 232,500, an increase of 90,000 from the previous season, the highest ratings for the event so far. This is MPL Malaysia’s fourth straight season of viewership growth, according to Esports Charts statistics.
2022 World Brawl World Finals will be held at Disneyland Paris
On October 19, mobile game developer and publisher Supercell announced that the 2022 Brawl Stars World Finals will be held at Disneyland Paris. From November 25 to 27, 16 teams from around the world will compete for a $500,000 prize in the end of the season.
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E-sports industry commercial cooperation inventory
Chinese market
This week, AR glasses brand Nreal reached a strategic cooperation with PSG.LGD team. In addition to launching a joint gift box, Nreal competed in each stage of Ti11 in PSG.LGD and set up different forms of marketing activities. It is not difficult to see that the brand hopes to achieve a larger-scale brand exposure by linking clubs and combining the popularity of the event.
Overseas market
According to statistics from Gyro Esports, there have been 12 overseas market-side cooperative sponsorships. This week's cooperation cases in the e-sports industry mainly focus on sponsorship and content cooperation.
As the TI11 event of League of Legends S12 and DOTA2 enters the final stage, the global e-sports atmosphere has ushered in a peak, and major brands have begun to expand their marketing efforts in the e-sports field.
For example, this week's software technology company SAP cooperated with Valve to become the official cloud analysis partner of TI11 events, and improve the quality of TI11's dissemination through automation and strengthening analysis; software company Globant has established a multi-faceted partnership with FIFA and has become a global sponsor of FIFAe ( International Football Federation ) from 2023 to 2025, etc.
Secondly, from the cooperation between communications operator Xfinity and North American e-sports FaZe Clan, we can see that "content creation" is still one of the main ways for brands to cooperate with clubs. The club helps brands achieve meticulous marketing in the e-sports field by producing content. Nowadays, more and more clubs are starting to output content outside the event, deepening user stickiness, and thus developing a fan community economy at a deeper level.
"Lifestyle" track has also begun to become a new growth pole for e-sports clubs.
Previously, Gyro Esports mentioned that due to the limited revenue channels, many e-sports clubs are facing revenue difficulties. This has also led many e-sports clubs to explore diversified businesses to seek new revenue growth channels. "Lifestyle" is a popular track in recent years.
This week, European e-sports organization Team Vitality reached a cooperation with fashion brand Rework Paris to launch a series of joint products.
data shows that the younger generation has formed a deeper emotional connection with e-sports, and 66% of young e-sports users will increase their willingness to buy products because of e-sports co-branded models. As more and more brands enter the e-sports field, many clubs have begun to inject e-sports attributes into brands through cooperation with brands outside the circle, and to develop the "fan economy" in a way that stimulates sales conversion through emotional reach.
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E-sports industry investment and merger events
According to incomplete statistics from Gyro Esports, there were 4 investment and financing events in the e-sports industry this week.
First, investment company Guinevere Capital acquired META High School Esports, an Oceania esports event organization company from Adelaide Crow Football Club. The platform mainly provides high school students with opportunities to participate in esports competitions in Australia and New Zealand .
And Guinevere has many years of experience in providing career paths to fans and talents in the esports and gaming sectors in Australia, New Zealand and Europe, and after the acquisition of META Esports, the company will provide mass players with a platform from mass events to professional competitions.
Secondly, Riot acquires Wargaming Sydney Studio, a subsidiary of the developer of World of Tanks. Since the decision to expand League of Legends Universe , Riot has been continuously increasing its cooperation with external companies. In March this year, after the first season of "League of Legends: Battle of the Twin Cities" was aired, Riot made a new equity investment in the studio that produced the animation.
Riot acquired Wargaming Sydney Studio this time, aiming to assist Riot games such as "VALORANT" and "League of Legends".
In addition, from professional football players Juan Mata and Bruno Fernandez investing in Spanish esports club Rebels Gaming, there is no sign of slowing in the trend of football players and clubs entering the esports field. Earlier this year, Costa Rican football team Club Sport Herediano established an esports division that plans to enter the Rockets League, League of Legends and FIFA events. Brazilian club SC Internacional also announced the establishment of an e-sports division in July this year. After raising $3 million through a round of financing led by Upload Ventures, the monetization platform of the competition was officially launched in Brazil.
Tipspace is committed to providing players with the opportunity to make money by betting on the platform's matches. Players can pair matches by paying on the Tipspace platform and win rewards based on their own performance in the matches.
Tipspace means that the platform does not belong to the gambling nature, and the biggest difference is that Tipspace allows players to obtain rewards through matches in their favorite games and matches they are already familiar with.
The company is still in its infancy, with the $3 million raised from Upload Ventures aiming to open up the Latin American market. At the same time, the platform plans to expand into the international market in 2022 and is expected to gain 500,000 active users and US$17 million in revenue by the end of 2023.
