Chengdu Sunac Cultural Tourism City Indoor Ski Resort. (Photo provided by Chengdu Sunac Cultural Tourism City)
It is September of the golden autumn of the year again. When the rice fields breed yellow rice ears, Sichuan Cultural Tourism also ushered in a bumper harvest season.
htmlOn September 25, the 2020 Sichuan Provincial Cultural and Tourism Development Conference, the 6th China (Sichuan) International Tourism Investment Conference, and the 7th Sichuan International Tourism Trading Expo were grandly held in Leshan City.3 cultural and tourism events were held at the same time, with thousands of guests gathering to discuss the new atmosphere and achievements of Sichuan's cultural and tourism; hundreds of cultural and tourism projects were signed and implemented, injecting new impetus into Sichuan's cultural and tourism towards higher quality development, opening a new chapter in Sichuan's construction of a strong cultural and tourism province. Outside the
venue, a series of exhibitions and events such as Sichuan Culture and Tourism Theme Exhibition and International Tourism Cloud Exhibition were also lively. Exhibitors from five countries including the United States, the United Kingdom, Russia, the Czech Republic, and 31 provinces (autonomous regions, municipalities directly under the central government) and 21 cities and prefectures in the province met in the cloud and offline to jointly touch the new context of Sichuan's cultural and tourism development and jointly explore new opportunities for Sichuan's cultural and tourism development.
The past year has been extremely unusual for Sichuan’s cultural and tourism development. This year is the beginning of the integrated development of cultural tourism, and it is also the year for the whole province to focus on the development of cultural tourism. This year is the year when Sichuan Cultural Tourism Station has reached a new starting point, embarked on a new journey, and accelerated its big step towards a strong cultural and tourism province.
This year, 636 key cultural and tourism projects in the province were signed and implemented, 12 new scenarios of cultural and tourism consumption continued to emerge, eight major cultural and tourism industries were constantly refreshed, 2.9557 million cultural and tourism resources were recognized, and six aspects such as artistic creation and cultural and tourism industry were fruitful. Two batches of famous Tianfu tourism counties, characteristic towns of cultural and tourism, and outstanding leading enterprises were awarded...
entered the conference theme exhibition, and looked at the integrated development of Sichuan's cultural and tourism over the past year, and the "Six New" report card was eye-catching.
Sichuan Tourism
New cultural and tourism industry project Implement the spirit of the Provincial Cultural and Tourism Development Conference, and Sichuan Culture and Tourism insists on project-oriented promotion. In 2019, a total of 636 key cultural and tourism projects were identified in the province, and the investment of cultural and tourism projects under construction reached 287.6 billion yuan, an increase of 106% year-on-year. From January to August this year, the province's cultural and tourism projects under construction completed 59.1 billion yuan, with an investment completion rate of 54%, forming a new situation of supporting projects and focusing on the cultural and tourism industry.
projects are numerous and the weight is sufficient. From 2019 to August this year, among the 21 cities and prefectures in the province, 122 new projects started with more than 100 million yuan, 269 projects continued, and a planned investment of 1244.4 billion yuan. 25 have been completed so far.
cute giant panda. (Photo provided by Ya'an Bifengxia Scenic Area)
major projects have attracted much attention, including the Sanxingdui National Heritage Protection and Utilization Demonstration Zone, the Long March-themed National Cultural Park covering attractions such as flying to Luding Bridge, climbing snow mountains and crossing grasslands, and the Tibetan, Qiang and Yi Cultural Industry Corridor, have been launched, and have completed investments of tens of billions of yuan. There are as many as 52 projects under construction around the "Top Ten" well-known cultural and tourism products such as Da Jiuzhai , Giant Panda, and Emei, with an investment of 42.5 billion yuan. Among the many high-quality projects of
, 30 key cultural and tourism projects in the province are particularly eye-catching.
html On September 19, Chengdu Sunac Cultural Tourism City officially opened, and was immediately popular among consumers across the country. It has the world's largest indoor ski resort, and even in the hot summer, visitors can experience cool ice and snow sports. In Chengdu , Chongzhou , the Saburo International Tourism Resort is under construction, which is the first mountain immersive zoo in the country. In Zigong , the world-renowned Zigong Colorful Lanterns take the cultural and tourism express train, integrating cultural and creative design, lantern production, lantern exhibition, lantern theme park, red tourism and other colorful lantern industry chain base and large-scale international cultural and artistic tourism comprehensive project - the China Colorful Lantern World stunning Chinese and foreign tourists.has a wide distribution and many highlights
Provincial key cultural and tourism projects under construction are widely distributed, covering the five major economic zones in the province and 21 cities and prefectures.
Chengdu Plain Economic Zone takes the lead. Chengdu has projects with a total of more than 450 million yuan. Tianfu Jincheng Eighth Street Jiufang Ten Scenic Spots, which started construction in 2018, cover five districts in Chengdu, and will focus on creating high-quality life consumption scenarios. In Deyang , the New Year Cultural Characteristic Town Project, which relies on the implementation of the intangible cultural heritage of Mianzhu New Year paintings, will be completed in 2021.In Mianyang , a characteristic ancient town with the intangible cultural heritage industry experience, Liang Shimin Art Museum, Hanfeng interpretation and other business formats, the Tongchuan Ancient City Tourism Comprehensive Development Project, which is built with the standards of 4A-level scenic spots, will welcome the first batch of tourists during this year's Spring Festival. In Meishan , the Sansu Cultural Tourism Industrial Park, a national cultural and tourism integration demonstration base with Sansu Museum and Sansu Memorial Hall as the core, has also entered the final stage.
South Sichuan Economic Zone is also full of energy. In Zigong, many large-scale landmark projects such as the large-scale high-tech modern industrial park - Dinosaur Culture and Technology Industrial Park, Colored Lantern Characteristic Town, Buxi River Salt Industry Historical and Cultural Corridor Construction and Renovation Project, etc., have been accelerated, and the four business cards of Zigong "Salt Dragon Lantern Food" have been further polished. In Luzhou , the investment in China Wine City Yangtze River Ecological Tourism Belt will exceed 10 billion yuan, and it plans to build it into the first large-scale national 5A-level Yangtze River Ecological Cultural Tourism Scenic Area, leading a new model of high-quality green development of Chinese urban ecological civilization.
Northeast Sichuan Economic Zone, Panxi Economic Zone, and Northwest Sichuan Ecological Demonstration Zone, are emerging.
is in Guang'an , Huaxiang Mountain Stone Forest Scenic Area is upgraded and aimed at 5A-level tourist attractions. In Panzhihua, the third-tier cultural high-quality demonstration project of "Ferry Memory" created with the third-tier culture as the core and combined with the water conservancy project in the power station reservoir area is implemented. In , the western Sichuan Plateau , the unique scenery has attracted many merchants. Jiuzhai Luneng Resort Resort, Mengtun River Valley Scenic Area and other projects have been implemented one after another to accelerate the promotion.
Jiuzhaigou Spark sea attractions. (Photo provided by Jiuzhaigou Scenic Area Management Bureau)
2 New scenarios for cultural and tourism consumption
In Sichuan, using cultural creativity as a means to integrate consumption facilities and cultural values, meet tourists' new experience needs, expand in-depth consumption, and innovatively constructed a series of experience scenarios, communication carriers and consumption platforms have also emerged at an accelerated pace. 12 new scenarios for cultural and tourism consumption such as digital cultural tourism, night cultural tourism, and music festivals are becoming a new growth point for Sichuan's consumption upgrading.
New digital cultural tourism scene
takes cultural and creative content as the core, relying on digital technology for creation, production, dissemination and service, and increases expressiveness, shock and experience. It is no stranger to Sichuan. The confrontational sports project based on e-sports games - the "Honor of Kings" e-sports professional league launched by Chengdu Tencent Tianmei Studio has become a top professional event in the country. Using digital media to carry out visual art creation activities for animation - the movie " Nezha: The Devil Child Comes into the World " created by a local team in Sichuan has become the pinnacle of domestic animation, ranking second in the total box office of Chinese movies with a box office of 5 billion yuan.
New scene of night cultural tourism
Focusing on the night leisure needs of citizens and tourists, tapping the service potential of cultural tourism facilities, and providing new cultural tourism consumption for new products for night tours. It is a catalyst for promoting the integration of urban night economy and cultural tourism. Leshan "Night Tour of the Three Rivers" is a model of success. Relying on unique resources such as Buddhist Zen culture and special food, it has created a night cultural and tourism landscape belt for the Three Rivers and Six Banks. The 24-kilometer-long night tour landscape has become the longest project among the open night view projects in the province.
Music Festival will have a new scene
When the music festival encounters customs or natural scenery, what kind of sparks will it bring? Sichuan actively creates the "Four Seasons Music Season", allowing tourists to enjoy the "Fu Guang Flower Sea" in spring, listen to "Red Yuan Yake" in summer, enjoy the "Kangding Love Song" in autumn, and enjoy the "Wetland Sunshine" in winter. The brand competitiveness and influence of the "Four Seasons Music Season" are constantly increasing across the country.
Industrial ruins revitalize and utilize new scenes
to creatively transform industrial sites such as old factories and warehouses, dig out the connotations of historical context, humanistic feelings, architectural aesthetics, etc., and form new urban cultural spaces such as historical streets, art blocks, and cultural and creative parks, which are making the "sites" in many places shine with new vitality. Chengdu's "East Suburb Memory" uses old factories to transform it into a modern cultural and tourism industrial park, integrating music, art, drama, photography and other business formats to build it into a national music industry base, a national 4A-level scenic spot, and a national industrial heritage tourism base.
New scene of tourism performances
Thematic performance activities that realize tourists' interactive experience and viewing and performance interaction in scenic spots are becoming the new standard for Sichuan tourist attractions.
is created and directed by the famous Chinese director Wang Chaoge . It is the first new marching performance new scene play in China that organically integrates the theater with the surrounding original villages - "Only Emeishan " in Emeishan. Using the world context to expand the artistic concept of Chengdu’s local drama, the immersive drama "Chengdu Stealing Heart" brings audiences from all over the world a new trendy drama experience and aesthetic inspiration with zero time difference and zero distance from the world.
"Only Mount Emei" performance appeared. (Photo provided by Emeishan Municipal Bureau of Culture, Sports and Tourism)
Rural B&B New scene
Creatively designed special accommodation and supporting service facilities using rural special resources to provide tourists with a unique space to experience the local natural ecology, humanistic style, production and life. Sichuan's rural homestays are gradually developing towards high-end and personalized development, becoming a "new Internet celebrity" in leisure and vacation.
Pengzhou "Longmenshan·Qi Village" B&B Industrial Park will build four B&B settlements, two theme parks, six ecological parks, and four vacation groups to achieve the development transformation from ecological enrichment places to consumer destinations. Li County's "Floating Cloud Ranch", a semi-alpine experience-oriented and ethnic-style wild luxury B&B hotel, is popular on the entire network, and it is hard to find a room.
New health and wellness sports scene
For the purpose of health, new health and wellness sports scenes provide tourists with new tourism services such as traditional Chinese medicine health care, sports and leisure, sports events, etc., which bear fruit in Panxi and other places. Panzhihua International Sunshine Health Tourism Project vigorously promotes "sports + health care" by holding major domestic and international sports events, and creates a health care sports brand of "warm sun in winter and cool summer". Ganzi "Gongga 100" project drives the combination of scenic spots, routes, festivals and special projects such as hiking and rock climbing to form a new consumption scenario that deeply integrates culture, sports and tourism.
New cultural and museum tourism scene
uses museums, archaeological sites, etc. as carriers, and intersects with creative design, exhibitions, study tours, etc., fully displaying the emerging tourism method of national culture, historical culture, and regional culture - cultural and museum tourism is accelerating its rise.
Sanxingdui Site, with its four major characteristics of cultural relics, architecture, display and garden, uses world-class cultural and museum resources to explore a new way to make cultural relics "live" through brand authorization and cultural and creative product development. Anren Museum Town, relying on unique resources such as 27 old mansions and 36 modern museums that combine Chinese and Western styles, cultivates a new "museum+" business model that integrates collection display and study tours, and is known as the "Chinese Museum Town".
New scenario of hydropower tourism
Relying on the development and construction of hydropower resources, new scenarios integrating hydropower science, reservoir area sightseeing, and ecological leisure are becoming a new choice for many tourists to come to Sichuan to "check in".
Asbestos Tianwanhe Mountain Hot Spring Resort relies on the Tianwanhe cascade hydropower station to integrate natural sightseeing, mountain sports, hot spring cultural experience and other resources to create a national hydropower science popularization education base. Panzhihua Ertan Hydropower Station Scenic Area has the third largest hyperbolic arch dam in the world and the highest in China. After the power station is completed, it will form well-known attractions such as Ertan Lake, Oufang Camp, Ertan National Forest Park.
New scene of ice and snow hot springs
Appreciation of snow, skiing, playing snow, climbing ice, and soaking in hot springs. Ice and snow tourism has become a new fashion for Sichuan tourism.
Xiling Snow Mountain -Huashuiwan Resort, it has the largest ski resort with first-class facilities in southern my country, and a hot spring tourist area integrating leisure and tourism, health care and vacation, adventure and entertainment. Maoxian Jiudingshan Taiziling Ski Resort, selected as Ctrip's "Fifteen Popular Ski Resorts in the South in 2019", is the longest ski resort in southern China, and can receive 5,000 skiers per day.
New scene of ecological tourism
Taking biodiversity, natural ecosystems and native regional characteristic culture as the core attractions, and the emerging tourism methods of carrying out ecological tourism, popular science and research and education are becoming an important means for Sichuan's ecological civilization construction.
Qingchuan Tangjiahe National Ecological Tourism Demonstration Zone relies on its rich biodiversity and unique natural ecosystem to create an ecological tourism destination with the functions of scientific research, camping, sightseeing, rafting and other functions. Bifengxia National Ecological Tourism Demonstration Zone relies on the giant panda science popularization education base and ornamental site, and the first ecological wildlife park in the country, to create an ecological tourism destination integrating tourism, leisure and popular science education.
New scenarios for study and travel
"Read ten thousand books and travel thousands of miles", combining tourism and reading to build new content, new methods and new tourism formats for quality education, and Sichuan people who are good at innovation are also at the forefront.
Mianyang's "Two Bombs and One Satellite" Red Tourism Study Camp, inheriting and carrying forward the spirit of "Two Bombs and One Satellite", innovatively launching cultural and tourism integration products such as the drama "National Soul" to create a red tourism and study tour destination. Emei Xueya Organic Tea Research Base, relying on the Emei Mountain Scenic Area ecological tea garden, creates a research base integrating tea production and visits, tea picking experiences, and tea tasting in Zen spaces.
Leshan Tiankeng. (Photo provided by Leshan Municipal Bureau of Culture, Radio, Television and Tourism)
3 New model of cultural and tourism development
One stone stirs up a thousand layers of waves. Through the selection of famous tourism counties in Tianfu, Sichuan has fully mobilized the enthusiasm of county-level party committees and governments to focus on cultural and tourism economy, created county tourism brands, and drove the innovative development of county economy.
In 2019, the first batch of famous tourist counties in Tianfu received 383 million tourists, accounting for 50.7% of the province; and achieved tourism revenue of 481.16 billion yuan, accounting for 41.5% of the province. Successfully created 3 national all-round tourism demonstration zones, 1 national tourist resort zone, and 1 national 5A-level tourist attraction. Experts from the World Tourism Organization believe that the selection of famous tourist counties in Tianfu has created a "Sichuan model" for the development of cultural and tourism economy.
Leading enterprise leading model
To meet the requirements of the transformation, upgrading and development of the cultural and tourism industry, it innovates and integrates various internal and external factors of the cultural and tourism industry, integrates culture and tourism, and integrates resources. Sichuan has explored and formed an efficient and unique competitive high-quality development model of cultural and tourism, and has launched eight new models that can be replicated and promoted famous county promotion, enterprise leadership, regional linkage, brand driving, cultural and tourism cross-border, park support, financial assistance, and talent-driven, etc., to inject strong impetus into the high-quality development of the cultural and tourism economy.
Tianfu Tourism Famous County Promotion Model
By leveraging the backbone support advantages of leading enterprises in the industrial chain, driving the common development of related enterprises, and improving the overall development level of regional and industry, many achievements have emerged in Sichuan.
Poly Group invests in the construction of Poly Park 198 and Shixiang Lake in Sichuan, with a total investment of more than 100 billion yuan.
OCT Group invests in a number of major cultural and tourism projects such as Anren Museum Town and China Lighting World in Sichuan, with a total investment of more than 200 billion yuan.
Sunac China has invested in several cultural and tourism complex projects in Sichuan. The Chengdu Sunac Cultural and Tourism City project, the world's largest indoor ski resort, has been completed and put into operation.
regional collaborative linkage model
overall planning, complementary advantages, and coordinated linkage. Sichuan has formed a new pattern of coordinated development such as policy guidance, resource sharing, industrial agglomeration, and market integration.
Sichuan and Chongqing jointly built the Bashu Cultural Tourism Corridor to create an important world cultural tourism destination with international style, Chinese flavor and Bashu charm. Ganzi, Aba , Liangshan and other cities and prefectures develop channel economy, promote cultural heritage protection and industrial agglomeration and development, and a cultural tourism corridor connecting Tibetan, Qiang and Yi culture is taking shape.
Core brand driving model
Sichuan cultural tourism resources are unique and charming, and are known as "the view of mountains and rivers in the world is in Shu" and "Wenzong has been out of Western Shu since ancient times". Adhere to high-level planning, highlight innovative development, strengthen regional cooperation, and show cultural charm. Sichuan takes cities, prefectures, counties (cities, districts) as the responsible entities, and relies on the most representative cultural and tourism brands to strengthen resource development and market development, and give full play to the leading effect. The top ten cultural and tourism brand alliances such as "Da Jiuzhai", "Da Emei", and "Giant Panda" have been established one after another.
Cross-border integration model of cultural and tourism
In recent years, Sichuan has innovatively promoted "cultural tourism +" and "+cultural tourism", promoting the mutual penetration and intersection of the cultural and tourism industry and the three industries, realizing the extension of the value chain, and a series of cross-border development of multiple "artists" star projects emerged. Luzhou Laojiao Cultural Park actively expands traditional industrial tourism ideas and creates a demonstration zone for integrated development of livestock and tourism. Mianyang Damei Qiang City - Pan American Aviation Science and Technology City relies on the advantages of general aviation resources to create eight major industrial functional areas such as cultural and creative, health care, and vacation, extending the entire aviation industry chain.
Industrial Park Support Model
Gathering resource elements into the cultural and tourism industrial park (base) platform, cultivating emerging industries, and promoting the agglomeration and development of the cultural and tourism industry. The industrial park support model is becoming increasingly mature in Sichuan. Chengdu Cultural and Tourism Industry Functional Zone takes 15 industrial functional zones such as Tianfu Cultural and Creative City as a starting point to develop in a coordinated manner to create a cultural and tourism (sports) industry ecosystem. Zigong National Cultural Export Base, mainly exports characteristic cultures such as colored lanterns, to create a pioneering area for Chinese culture to move towards the world.
Zigong Chinese lantern world. (Photo provided by OCT)
Financial innovation help model
Establish a normalized cooperation mechanism for government, banks and enterprises, hold a provincial financial services and cultural and tourism enterprises discussion and matching meeting every quarter, and innovatively adopt measures such as cultural and tourism branches, bond funds, and PPP projects to serve the development of the cultural and tourism industry. Actively seize the "window period" of local government special bond policies. Since May this year, the province's cultural and tourism fields have issued a total of 5.4 billion yuan in special bonds.
Leading talent drive model
promotes the high-quality development of Sichuan’s cultural and tourism, and leads can play the leading role. National intangible cultural heritage inheritor Yang Huazhen promotes cross-border cooperation between Tibetan and Qiang embroidery and international brands such as Hermes, L'Oreal, Starbucks, and Hide Uemura, achieving a successful transformation from OEM for international big brands to art authorization. Rural Cultural Tourism Nature Rongzhuom has more than 4 million fans. He shares the life and products of his hometown, , Daocheng County, Gongse Village through his mobile phone, and has become a nationally renowned leader in rural cultural tourism getting rich.
4 New discovery of cultural and tourism resources
Sichuan is a good place with beautiful mountains and rivers, simple folk customs and colorful culture. We must fully bloom Sichuan's unique natural ecological beauty and colorful humanistic rhyme, and write a Sichuan chapter of a beautiful China.
promotes new discoveries of cultural and tourism resources, and Sichuan is taking action. At the beginning of 2019, Sichuan launched a provincial cultural and tourism resource census covering 21 cities and prefectures and 183 counties (cities and districts) across the province. The province, city and county levels are linked together, with a professional team of 48,000 people and 150 million yuan of funds... At present, the provincial cultural and tourism resource census is coming to an end, with a total of 2.7102 million cultural resources and 245,500 tourism resources, and the total cultural and tourism resources reached 2.9557 million. Among them, there are 1,688 resources with the potential to create 5A-level scenic spots and 5,566 resources with the potential to create 4A-level scenic spots.
In this survey of cultural and tourism resources, Sichuan also created many firsts: the number of Red Army stone carvings slogans in the country; the number of world heritage sites and world natural heritage sites; the number of alpine and extremely high mountain tourism resources in the world; the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the world's first in the Over the past year, the whole province has focused on the development of the cultural tourism industry, and has achieved a series of new achievements in artistic creation, cultural heritage, cultural tourism industry, public services, exchange and promotion, market management, etc.
artistic creation has achieved fruitful results.
Sichuan opera " straw sandals county magistrate " was selected for the 2020 National Stage Art Key Creative Reperts, performing and singing "Bright Flower Shoes" won the 18th "Star Award" music category, and the dance "Forever Nosu" won the 12th China Dance "Lotus Award" National Folk Dance Award.
Sichuan Opera "Strawsand County Magistrate". (Photo provided by the straw sandals county magistrate crew)
cultural relics protection and utilization work has reached a new level.32 cultural relics protection units in Sichuan were selected into the eighth batch of national key cultural relics protection units, ranking 6th in the country; Qiang Cultural Ecological Protection Zone became the first national cultural ecological protection zone; the 7th China Chengdu International Intangible Cultural Heritage Festival was successfully held.
The cultural and tourism industry is booming.
The 5th China (Sichuan) International Tourism Investment Conference and the 6th Sichuan International Tourism Trading Expo were held in Leshan; 18 local government special bonds were issued in the cultural and tourism field, with an issuance scale of 9.657 billion yuan, ranking among the top in the country in the number and scale of issuance; 26 music festivals of various types were held, ranking first in the country; the world's most influential international music conference - the 8th Music Capital City Conference, came to China for the first time and was held in Sichuan; the Chinese Music Golden Bell Award (National Music Award) was held in Sichuan for the first time.
Cultural and tourism public services improve quality and efficiency.
Sichuan float "Chasing Dreams to Revitalize Sichuan" won the "Innovation Award" for the Local Lottery of the Mass Parade for the 70th Anniversary of the National Day; "Hundred Boats Race to Welcome the Dragon Boat Festival", "Thousand Dragons and Thousand Lions Fun in the New Year", and "Ten Thousand People Appreciate the Moon and Recite the Mid-Autumn Festival" major mass cultural activities are spread all over the city and rural areas; the four reform tasks of grassroots public cultural services (standardization, general branch system, service center, and legal person governance) are basically completed; the Sichuan Grand Theater has been completed and open to the audience; the "Smart Travel Tianfu" cultural tourism public service platform has been officially launched.
communication and promotion continues to deepen.
2019 "Belt and Road" Sichuan International Friendly City Cooperation and Development Forum was held in Sichuan; "Panda Home·Beautiful Sichuan" overseas marketing activities were held 9 times; the global "Giant Panda Cultural Tourism Week" was held 2 times; the "Tianfu 39th National Congress·Enjoy to Sichuan" tourism promotional slogan and Sichuan cultural and tourism image LOGO are released to the world; the "Tianfu 39th National Congress·Enjoy to Sichuan" brand was launched, and the "Three Nine Congress" alliance was formed; the Tianfu tourism county, cultural and tourism characteristic town, and excellent cultural and tourism leading enterprise alliance was established.
The order of the cultural and tourism market is more standardized.
Established the Comprehensive Law Enforcement Supervision Bureau of the Sichuan Provincial Department of Culture and Tourism, and basically established the comprehensive administrative law enforcement system of the cultural market in the province. The "Implementation Opinions on Improving the Quality of Tourism Services in Sichuan Province" and other aspects were issued to build a "1+N" market management mechanism; Bifengxia Scenic Area successfully created a national 5A-level scenic spot; Tianfu Qingcheng Health and Leisure Tourism Resort successfully created a national tourist resort; 1 five-star hotel, 14 golden-leece green hotels, and 4 five-star tourist homestays.
6 New member of famous tourism counties
The Fourth Plenary Session of the Eleventh Provincial Party Committee proposed to name a group of famous tourism counties in Tianfu to further improve the county economy and make the whole region prosperous. At present, various cities and prefectures have issued policies and specific measures to create famous tourist counties in Tianfu, and more than 140 counties (cities and districts) have made the decision to strive to create famous tourist counties in Tianfu. "Tianfu Tourism Famous County" has become a well-known Sichuan business card and network super IP.
At the same time, the province has created and named a number of cultural and tourism characteristic towns and excellent leading enterprises in the cultural and tourism industry, greatly cultivating and strengthening the Sichuan cultural and tourism brand, leading the whole province to form a new situation of cultural and tourism development where one can chase each other and a hundred flowers compete for beauty.
Chengdu Qingyang District , Dujiangyan City, Jiange County , etc. have successfully created it into the first batch of famous tourist counties in Tianfu. Miyi County and Beichuan County have been successfully created into the second batch of famous tourist counties in Tianfu. 30 counties (cities, districts) including Guanghan City and Qingchuan County were fully engaged and were selected as candidate counties for famous tourism counties in Tianfu.
Dayi Anren Ancient Town. (Photo provided by Chengdu Anren OCT Tourism Development Co., Ltd.) 20 townships including
Dayi County Anren Town, Zigong City Yantan District Xianshi Town, Luzhou City Hejiang County Yaoba Town, Gulin County Taiping Town, etc. were rated as the first batch of Sichuan Province's cultural and tourism characteristic towns. 20 townships including Miyi County, Panzhihua City, including Xinshan Lisu Township, , and Guangyuan City, Huangmaoya Town, Cangxi County, were also closely followed, becoming the second batch of Sichuan Province's cultural and tourism characteristic towns.
After 8 companies including Sichuan Tourism Investment Group Co., Ltd. and Sichuan Daily Newspaper Group were rated as the first batch of outstanding leading enterprises in Sichuan's cultural tourism industry, not long ago, 4 companies including Sichuan Xinhua Publishing and Distribution Group Co., Ltd. were rated as the second batch of outstanding leading enterprises in the cultural tourism industry.Among them, Sichuan Xinhua Publishing and Distribution Group Co., Ltd. has been rated as the "Top 30 Cultural Enterprises in the National" and the Top 500 Service Industry Enterprises in China for three consecutive years. As a leading tourism investment enterprise in Sichuan and an outstanding service industry enterprise in Sichuan Province, Yushang Hemei Group has successfully created tourism performances such as "Princess Wencheng" and "Chengdu Stealing Heart". (Sichuan Travel)
