Reporter Wang Ruichao Intern Zhao Yinxuan
On August 2, the Shandong Railway Cultural Tourism Alliance Work Promotion Meeting was held at the Jiaoji Railway Museum in Jinan. Wang Chunsheng, a second-level inspector of the Shandong Provincial Department of Culture and Tourism, and Li Xiangpeng, deputy secretary of the Party Committee of the Jinan Bureau of the National Railway, attended and delivered speeches. The Cultural and Tourism Bureaus of 16 prefectures and municipalities and member enterprises of the Shandong Railway Cultural and Tourism Alliance attended the meeting through video links.
It is reported that the Shandong Railway Cultural Tourism Alliance was jointly initiated and established by the Jinan Bureau of China Railway and the Shandong Provincial Department of Culture and Tourism. Wang Xiangdong, general manager of Shandong China Railway Cultural Tourism Development Group Co., Ltd., the secretariat unit of the alliance, introduced the alliance's key work plans for the 2022 year, including the charter, organizational structure, special train cooperation, publicity and promotion, and the "High-speed Railway Tour Qilu" Photography Competition.
According to reports, in 2022, the alliance will further build a close tourism train cooperation mechanism, open a "Hospital Shandong" 100 special train tour in Qilu, and strive to establish a national "Specially Inscribed in Shandong" marketing network through tourism train rewards and subsidies and preferential policies, and organizing online and offline marketing promotion conferences. At the same time, we will connect with cities and cities to organize special tourism trains between cities to form an interactive marketing model of "Shandong people travel to Shandong" in all aspects. Further optimize the operation cooperation process of cross-provincial tourism trains, especially in popular directions such as aid to Xinjiang and Tibet, and actively build a cooperation mechanism for product research and development and marketing organizations. Further increase cooperation in railway study and travel, and design high-quality study and travel products with Shandong history, railway popularization and regional characteristics through in-depth integration and service experience with study and study products in various cities.
Alliance will also use the station and train media resources of the National Railway Jinan Bureau as a platform to provide alliance units with exclusive tourism publicity linkage services for "Hospital Shandong", and will launch the exclusive cultural and tourism magazine "Hospital Shandong" on more than 200 EMU trains across the country, focusing on publishing cultural and tourism publicity content in 16 cities.
Alliance will take high-speed rail as the main line, take the G5566/5567 "High-speed rail travel around Qilu" route as the entry point, and combine tourism brands such as "Jinan Ring", "Qingdao Ring", "Inter-provincial Ring" and "Direct Train" to host the "High-speed rail travel around Qilu" theme photography competition. In the form of social collection + photography field trip, we gather exquisite pictures that express the cultural tourism along the "High-speed Railway Tour around Qilu", use lenses to show the beautiful scenery of Qilu and rich humanistic style along the route, and promote the integrated development of culture and tourism. The establishment of the
alliance aims to cultivate the core competitiveness of Shandong's tourism market, enhance the overall image of civilized tourism, prosper and develop the cultural and tourism industry, drive the internal circulation of the economy, and create a benchmark for the integrated development of national cultural and tourism authorities and railway enterprises. Since its establishment, the alliance has actively played a guiding role and played a positive role in promoting and integrating the development of railway passenger transport and local cultural and tourism.
