"This is the best era, this is the worst era." This famous Dickens quoted by Xi Dazhe when he attended the 2017 annual meeting of the World Economic Forum at the Davos International Conference Center is still applicable in the current automobile market. If you add the sentence "This is the fastest era and the slowest era", it may better describe the current appearance of the Chinese automobile market. With the overlap of new and old forces and species, the automobile market has never been as colorful and complex as it is today.
Standing at the bow of the ship in 2017, we deeply feel that both new energy vehicles and Internet cars have become popular. After experiencing the blooming of flowers a few years ago and the fraudulent fraud last year, new energy vehicles are returning rationally; Internet cars have become new forces under the leadership of SAIC Roewe RX5; the "drunk car manufacturing" controversy caused by Wuliangye's car manufacturing many years ago has now easily broken through with LeTV Auto, NIO Auto , etc. Dong Mingzhu has also made every effort to break through to cars with the support of "Lao Wang" next door. ZTE Mobile also announced a week ago that it was going to build cars...
The current starting gun has been detained, and these new species and new forces will emerge in full. The only thing that is difficult to make a conclusion easily is that in the new year or new journey, can these new entrants holding the banner of "subversion" take the lead, or will the backbone like SAIC, who have deep foundation and courage to innovate, stick to it? Time will eventually give the answer! However, we can confirm from the Roewe i6 and MG ZS that SAIC has shown that 2017 is still a good year.
The gobbler and leader of Internet cars
Today, both the market and consumers have no doubts about the use and popularization of Internet cars. After all, with the demand for car use in the mobile Internet era and the large-scale application of Internet of Vehicles technology, Internet cars have moved from concept to reality and gradually affected the future. However, everyone has different understandings about the proportion and presentation of the Internet.
Internet car manufacturing boom has given rise to the booming development of Internet cars. New entrants such as LeTV Auto, NIO, Xiaopeng Auto , Singularity Auto have made this market more lively, and Baidu, Google, Apple, Gree, ZTE, etc. have made this trend stronger. But unexpectedly, SAIC, which eventually became the leader of Internet cars in China or the world, was still the "traditional" car company. Because in a lively atmosphere, it was not until the Roewe RX5, which SAIC and Alibaba Heyu, were released last year, that Internet cars have changed from pioneering new categories to new enterprising forces.
has been launched in July last year, in just half a year, Roewe RX5 has created a legendary speed. Not only is the fastest model in SUV that sold 20,000 vehicles in history, but also sold 20,000 vehicles for four consecutive months, and its sales in 2016 have exceeded 90,000 vehicles. At the same time, less than half a year after it was launched, it has stepped into the top four of SUV hot sales, winning the "150,000 King", breaking the record of sales of mid-to-high-end SUVs for 32 years in one fell swoop! Since its launch, the average monthly sales volume reached 15,000 vehicles, and it has easily defeated all new cars in the domestic market and won the "2016 New Car Monthly Sales King".
With the arrival of the hot products, Roewe RX5 has truly achieved pioneering and leading the future pattern of this new category, injecting disruptive technology and consumer travel experience into automotive products, and defining universal standards for the popularization and promotion of Internet cars.
Followers and pursuers of RX5 and i6
In order to further popularize and strengthen the standards, SAIC has stepped up its investment. After RX5, it will accelerate the launch of another Internet car this year, which is also an Internet car in the sedan field - Roewe i6.This product, which directly points to the joint venture brand car, has its own "Internet attributes" topic based on the Roewe RX5. With its own technical and quality advantages, in the 100,000-yuan family sedan market, relying on rhythmic design, 0.25 resistance technology, ultra-low fuel consumption, widest body, best safety and the latest Internet technology, will become the world's first "best" super Internet sedan, and it is also expected to break the long-term occupation of the sedan market by joint venture models.
With the efforts of Roewe RX5 and i6 and the growing demand for car use in the mobile Internet era, the trend of Internet cars will inevitably become more popular. The more followers will increase their investment in this new category. Naturally, those "disruptors" who have already started their journey will also compete with them. But whoever is going to die will definitely not be Zhou Yuzhe, who is trying to do it, but Zhuge Liang, who is trying to do it step by step. The two results of LeTV and SAIC have also verified that there is no so-called "overtaking on the curve" in the future of Internet cars, only one step at a time.
As a pioneer, SAIC is also making efforts in another new species - new energy vehicles. According to SAIC, in the future, SAIC will have new models launched one after another, whether it is Roewe , MG MG and New Energy. SAIC's independent brand will enter a new round of product launch period, bringing consumers more quality and valuable products at the pace of a new product every three months, including i6 and MG ZS.
The dual engines of Internet cars and new energy vehicles actually prove that in order to win the market and the future, actively explore new technologies down-to-earth, master core technologies, and build a rich product matrix, we can grasp the direction of the times. Because, as the automobile industry that best represents one of the true standards of a country's industrial system, we have been lagging behind Europe and the United States for a long time, but under the current situation, domestic brands that have become more and more confident and confident have been working hard after years of dedicated development! SAIC, and GAC, Changan, Great Wall and Geely are all like this.
