Since the beginning of this year, external factors mainly including rising raw material prices, real estate regulation, power and production restrictions, and dual energy consumption control have had a relatively direct impact on the central air-conditioning industry. According to data, the overall growth rate of the central air conditioning market slowed down in the second half of 2021, gradually showing growth pressure. With the continuous maturity and saturation of the market, the industry competition is becoming increasingly fierce, but the diversification of customer needs has accelerated the layout and penetration of precise explosive markets such as heat pump drying, comfortable home furnishings, and engineering projects. So, where will the next explosive growth of the industry be?
Heat pump drying market
In the environment of energy conservation, environmental protection and intensive social and economic growth, coupled with the joint promotion of policies, market demand and enthusiasm for corporate participation, heat pump drying has become the third important force that has developed rapidly after heating and hot water. According to data, in 2020, the sales of heat pump drying hosts reached 1.1 billion yuan, and it is expected to reach sales of more than 1.6 billion yuan in 2021.
1. Policy has become the "main promoter"
Rapid development of the heat pump drying market is mainly due to three aspects. First, the vigorous promotion of national policies, including the frequency of policy promulgation, agricultural machinery subsidies, tobacco electric coal replacement planning and environmental protection construction goals, all promote the development of the drying market to a certain extent; second, with the development of the social and economic forces, the requirements for the quality of drying products are getting higher and higher; third, the enthusiasm of enterprises to participate is gradually increasing, which is more conducive to the standardization, systematization and standardization of the heat pump drying market.
Among them, national policies have become the main driving force behind the rise of the heat pump drying market. All provinces, cities and autonomous regions across the country have issued relevant policies such as "reducing coal and banning coal", which has accelerated the process of the "coal to electricity" transformation project. If all coal-fired grilling rooms are replaced with heat pump drying equipment, the drying market estimates that the holding volume will be far exceed one trillion yuan, and this data has soared the attention of heat pump drying.
In addition, the country has successively issued relevant support policies and real money subsidies for the drying field, which not only benefit the people, but also improves the confidence of dryer equipment companies. With the continuous positive policies, the heat pump drying market will usher in broader prospects.
2, widely used in the primary industry
Heat pump drying equipment is widely used in the three major industries, especially the primary industry, accounting for more than 60% of the heat pump drying market, mainly including grains, tobacco, fruits and vegetables, edible fungi, flowers, tea, traditional Chinese medicinal materials and aquatic products. The secondary industry accounts for about 22%, involving printing, leather manufacturing, fireworks and firecracker manufacturing, electroplating industry, etc., and has formed a relatively wide application and considerable industrial chain; the tertiary industry mainly includes hotel linens, dry clothes and sludge drying, accounting for about 18%. With the increase in the country's emphasis on environmental governance, sludge drying has shown a good development trend.
3. Opportunities and challenges coexist
Obviously, at this stage, the air source heat pump drying market has become a "hot commodity" in the eyes of industry insiders, but while heat pump drying is facing good opportunities, it also accepts huge challenges. On the one hand, the market demand for heat pump drying is complex, mainly because: First, the process requirements are high, and the temperature and relative humidity in the early, mid- and late stages of material drying are difficult to control; Second, the quality attributes of materials have high requirements for heat pump drying technology.
On the other hand, insufficient product quality stability and weak technological innovation capabilities are also one of the important reasons hindering the overall development level of the heat pump drying market. In addition, the professionalism, integrity, comprehensiveness and diversity of the heat pump drying market need to be further strengthened.
Therefore, an effective ecological industrial chain can be formed between government authorities, heat pump drying host manufacturers, heat pump drying complete equipment engineers, and drying users, so as to stimulate greater vitality in the heat pump drying market.
