Dream, can you eat it as a meal?
If you ask Jia Yueting , his answer must be OK! After going through a lot of hardships, FF Faraday Future finally ushered in the listing of . However, five months later, FF Faraday Future, which is in the "hotbed", has received a delisting warning letter from US Securities and Exchange Commission . The warning letter stated that since FF did not submit its third-quarter financial report within the specified time limit, it was listed as a listed company that did not meet the requirements.
implicitly, the industry still has doubts about the authenticity of FF Faraday's future "car manufacturing", and FF companies are facing delisting warnings and risks.
In fact, today, with new car-making brands emerging one after another, it is no strange to talk about "car-making"! For example, a few days ago, the disappearing Southeast Auto was exposed for the news of "making cars"!
Southeast car manufacturing is not the "news" of news
For many friends, if it weren't for a press conference held by Southeast Auto in Fuzhou a few days ago, many people would probably forget this brand! The reason is very simple. Today, with the "sales theory only", compared with other companies, Southeast Auto's sales are really too low!
Some friends may ask, how low is the annual sales of Southeast Auto? 15,000 units, that's all! Such data is not even half of the monthly sales of Dongfeng Nissan Sylphy . You read that right, is it less than half of the monthly sales, or is it a car!
Perhaps Southeast Auto has clearly realized its shortcomings, so at this press conference, the theme of Southeast Auto's event was "New development, new products, new logos, and new atmosphere". In short, Southeast Auto, which does not build cars very much, is ready to give it a try again in the next time!
The reason why Southeast Automobile makes cars is not news. You will know if you "trace back" to the history of Southeast Auto!
Southeast Auto was born in 1995 and was formed by a joint venture between Fujian Automobile Industry Group and the Chinese Automobile Company, which is owned by Yulon Enterprise Group , and the two parties account for 50%.
It should be noted that China Auto is not solely owned by Yulon Enterprise Group, and there are even shares of Mitsubishi Motors. Therefore, strictly speaking, Southeast Auto is still a " joint venture car company."
With the support of Mitsubishi technology, Southeast Auto has been doing well in China and has launched a number of classic models such as Lancer , Yishen, and Gelan . Data shows that in 2013, Southeast Automobile's cumulative sales reached 116,000 units, a record high.
However, the days of "living under someone's roof" are not easy for Mitsubishi, which provides technical support. In addition, the shares are becoming increasingly diluted, so Mitsubishi Motors has begun to seek cooperation from other brands in China. After that, today's GAC Mitsubishi has been created.
After Mitsubishi and Southeast Auto "break up", the situation of Southeast Auto can be imagined. In addition to the lack of technical support, even Mitsubishi Motors' technicians have withdrawn from Japan.
It has come to this point, and the cooperation between Mitsubishi and Southeast Auto has actually been in name only. However, since Mitsubishi Motors also occupies a certain stake in Southeast Auto, the separation of the two is also "unconnected".
It was not until April this year that Southeast Auto and Mitsubishi Motors had truly broken off their relationship. This means that Southeast Mitsubishi has completely become history, and there is no "EVO" in China.
is used as a philosophical method, changing the logo is difficult to "spend life"
There is an old saying in China: If you change, you will be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be able to be
If you have to say that Southeast Auto has not changed, it will definitely be unrealistic! In order to "help the world", at the press conference held on December 9, Southeast Auto also showed its "change" heart to the outside world!
Southeast Automobile's "change" is first reflected in the LOGO.
Judging from the released logo, compared with the previous car logo, the new logo looks like a big roc that is about to fly, very imposing and full of youthfulness.It is reported that this new logo will be used on new generation models such as the Southeast DX9.
Secondly, the "change" of Southeast Auto can also be reflected in the model.
In order to better adapt to the new four modernization track, Southeast Auto not only launched two concept cars, Southeast N7 and Southeast A7, but also applied a series of advanced and intelligent configurations on the released models, and the strength of the entire vehicle has been further improved on the original basis.
Currently, what was mentioned above is still "imagination", after all, it has not been truly implemented!
Currently, there is only one new energy model that Southeast Auto has launched.
is the Southeast DX3 EV400 that was previously launched. Although two concept cars were brought this time, these models are still in the PPT stage. As for when they will be launched, it is still an unknown number. In the era of fuel vehicles, Southeast Automobile's R&D speed is still insufficient, and in the new energy track, this speed is likely to be even lower!
Speaking of R&D, we have to mention Southeast Auto's "take-taking theory".
You should know that, like Geely , Changan , BYD and other brands, Southeast Auto is also an independent enterprise. More importantly, Southeast Auto is also supported by Mitsubishi technology. But it is this "sense of superiority" that has made Southeast Auto lose its "fighting spirit" in R&D, so in the later development process, the gap between Southeast Auto and other independent brands has become increasingly wider and wider!
Even if it meets the advantages of car models and R&D, sales channels are also problems that Southeast Automobile needs to face.
At present, due to word of mouth, Southeast Auto's 4S stores have severely withdrawn from the network. Currently, most of them are dealers. Therefore, even if there are high-quality models, it is difficult for Southeast Auto to promote its models, which have lost its channels.
So, even though Southeast Auto has brought new concept models and new brand logos to the industry, if you really want to "turn over", whether it is products, technology, or channels, it is a problem that Southeast Auto needs to face!
"budget" is tight, Southeast Auto is in trouble
What is the most important thing to build a good car? Of course it's funds!
There are already many bigwigs in the industry who have expressed their opinions on this concept. Whether it is Xu Jiayin 's "buy, buy, get together, circle, big, good, good" or Lei Jun 's "building cars requires a lot of money, but Xiaomi can afford to lose", or NIO 's "Don't build cars without 20 billion", they all interpret a truth: if you want to build a good car, money is necessary!
From the information previously released by the official, we learned that the renewed Southeast Auto has raised 2 billion yuan and is still seeking cooperation from the outside world!
Not to mention that the gap between 2 billion and the "20 billion" mentioned by Li Bin is a bit big, just take the matter of "seeking cooperation" as an example, it is a bit unreliable!
2020 is called the watershed of new forces in car manufacturing.
The reason why I say this is that on the one hand, car companies such as Bojun, Byton , Saleen , etc. are surrounded by enemies, and in the midst of a wave of senior executive resignation, they have ushered in a "closed-up"; on the other hand, brands represented by "Wei Xiaoli" have occupied more and more market share.
Under such a general background, the investment enthusiasm in the market has also changed from the previous "multi-faceted efforts" to the current "concentrated breakthrough". Judging from the current market reaction, for new car brands, there are less and less capital that is interested in investing, let alone brands like Southeast Auto that urgently need to "recover" them.
In other words, if you want to quickly raise funds for car manufacturing, you have to start from your own shareholders, that is, Fuqi Group , Fuzhou Trading Investment, Huawei Co., Ltd., Minhou Jiantou and other groups.
, like the original Southeast Auto, if you want to "get a big deal", the equity division of different companies has become a new problem. Putting aside the local Fujian companies such as Fuzhou Automobile Group, Fuzhou Jiaotong Investment, and Minhou Jiantou, we can see the shadow of Yulong Group at Warwick Co., Ltd. (China Automobile, a subsidiary of Yulong Group).That’s right, it’s Yulong Group related to Nazhijie .
At present, not to mention Nazhijie, which is close to "extinction", even Yulon Group itself has many problems. Let me ask, how can such a company continue to "make blood" for Southeast Auto?
Conclusion:
In "Who is the master of my youth", Qian Xiaoyang once said, "Ideals are full, but reality is skinny." Isn’t this the case for Southeast Auto, which has a brand “change”?
Although the cake of new energy is big and delicious, there are still a large gap in technology and capital, it is really difficult to take steps to build a car! If you are not careful, there will be a few more "Jia Yueting" among new car manufacturers.
As for Southeast Automobile’s car manufacturing, is it reliable? We might as well wait for Jia Yueting to "return to China" before having a detailed chat!
