Although Nazhijie has withdrawn from the mainland Chinese market for some time, there are still many jokes about it in the world, especially tags about its high fuel consumption.
is still teasing, Nazhijie still has a brilliant history, but it has not launched a new car for a long time.
The era of automobile electrification is approaching, and Nazhijie suddenly released its pure electric new car - Nazhijie n7, which has once again attracted attention.
Netizens joked: Will the old joke of "Oil Tiger" continue to " Electric Tiger "? What are the highlights of
Nazhijien7?
A few days ago, the official picture of Nazhijie n7 has been launched on Nazhijie's official website, and bookings have been simultaneously opened in Taiwan, China. It is expected to be delivered to users in 2023. In terms of the price of
, according to the news, it is expected to be less than NT$1 million (about NT$230,000).
From the official picture, it can be seen that the N7 is highly consistent with the previously released pure electric mid-size SUV Foxtron Model C, but the logo on the front of the car was replaced with the NYGEN English logo LUXGEN.
The Foxtron brand was launched by a joint venture between Foxconn parent company Hon Hai Group and Nazhijie parent Yulon Group.
At that time, Foxconn also stated that the new car will be launched in 2023, which basically coincides with the scheduled timetable of n7.
So if nothing unexpected happens, the NJJ n7 is a mass-produced model of the Foxtron Model C.
Judging from the information of Model C, it is expected that Nazhijie n7 will be positioned as a medium-sized SUV, focusing on affordable household use.
In terms of appearance, the front face of the N7 will adopt a fully enclosed air intake grille design, with slender and sharp headlight groups on both sides. The interior is composed of long strips + 3 independent lamp beads, and connected with black trim. The recognition is quite good after lighting up, and it has a certain sense of science fiction. On the side of the body of
, the new car adopts a floating roof design, but no hidden door handle is used. The body length is 4640mm and the wheelbase reaches 2860mm, giving full play to the advantages of the longitudinal space of the pure electric architecture. At the rear of the vehicle, the Nazhijie n7 uses through-type taillights to highlight the fashion sense.
interior part, we can see from the picture that the Nazhijie n7 will be equipped with a suspended central control screen and a full LCD instrument panel. The car adopts a blue and white color scheme, and the overall look is quite good, with a certain sense of class and technology.
It is worth mentioning that the new car will adopt a 2+3+2 seven-seat layout, making it an IKEA Yishang.
power, it is expected that Nazhijie will be equipped with a motor with a maximum output power of 300kW, with a peak torque of 700N·m, and will support four-wheel drive system .
Thanks to the vehicle resistance coefficient design of 0.27, the official acceleration time is only 3.8s. In terms of battery life, pure electric range is 700km.
From the perspective of parameters, Nazhijie n7 is undoubtedly quite competitive. The product strength reflected in battery life, power, appearance, interior technology configuration, etc. are all keeping up with the mainstream. Combined with its price of around 230,000 yuan, it is extremely cost-effective, so it is hard not to expect its market performance.
returns to the mainland market? Does Nazijie still have a chance?
No car brand in the world is not jealous of the Chinese market.
In November 2020, NZJ's parent company Dongfeng Yulong Automobile Sales Co., Ltd. was sued for entering bankruptcy liquidation procedures, and NZJ's brand withdrew from the mainland market.
So, after the launch of the new pure electric product, does NZJ have the opportunity to return to the mainland Chinese market?
Theoretically, the answer is yes!
As long as the product strength of Nazhijie n7 is sufficient and has a competitive pricing, consumers will consider such cost-effective models, and the 20 level is also a mainstream price range.
However, it will be very difficult for Nazhijie to return to the first-tier echelon.
First of all, considering Nazhijie itself, Nazhijie and Foxconn have not accumulated mature three-electric technology. It will take time to test the core competitiveness of Nazhijie n7?
Secondly, even if the product strength of N7 in all aspects is good, its sales and after-sales outlets in mainland China can basically only start from scratch, and it will form large-scale coverage in a short period of time, which is almost impossible.
From the perspective of the macro new energy market, it has basically entered a red ocean era, with fierce competition and rapid rise of independent brands. Even many old-school joint venture brands have not been able to gain dividends in the field of pure electric vehicles, let alone Nazhijie, the brand reputation has no advantage, and these require long-term operation accumulation.
Nazhijie used to be glorious years
Although for many young car fans now, the name Nazhijie is more seen in jokes, Nazhijie has indeed had a glory of its own.
In 2010, Dongfeng Yulong Automobile Co., Ltd. was established. Through a joint venture, Nazhijie Automobile brought to the mainland market. In the second year, it brought Nazhijie Big 7, positioning a high-end SUV. This is also one of the few luxury high-end SUVs at that time. It became a star model at that time and was once popular.
By 2015, Nazhijie achieved its annual sales target of exceeding 60,000 vehicles.
However, the good times did not last long. Everyone knows the story of Nazhijie in the next few years. Due to the outstanding quality problems such as the high fuel consumption of the Big 7 SUV, Nazhijie's brand reputation plummeted, and sales also plummeted until it was delisted.
Therefore, the decline of Nazhijie is caused by many reasons.
In addition to its poor quality awareness and lack of core competitiveness, it also made mistakes in brand operation and decision-making. For example, after the big 7 SUV was successful, Nazhijie did not continue to deepen its efforts in SUV models, and instead rushed to launch MPV models and compact sedan markets, and its energy was too scattered.
conclusion
The ups and downs of Nazhijie Automobile are sad, but as a national industrial brand, Nazhijie is undoubtedly worthy of the respect of every Chinese. Isn’t the dream of a great country built step by step by step by step by step by step by step by these national brands? Fortunately, after entering the era of electric vehicles, N7 was released, which means N7 has not given up on its dream of making cars. I still remember the familiar slogan of Nazhijie, "Official brand, innovative technology, and later development and leading the world." I hope this time, Nazhijie can truly speak with strength and technology, and bring real good cars to consumers. After all, sentiment is not used to kidnap consumers, and people will not always pay for it.
