"I'm tired and sleepy, drink Red Bull ", "Your energy is beyond your imagination". These familiar advertising slogans have already taken root in the hearts of the people. Especially in the minds of the post-80s and post-90s, Red Bull has long become synonymous with functional beverages. But Red Bull's lawsuit has never stopped over the years! But do you know? We have been drinking Red Bull for so many years, and there may be something wrong with it!
Red Bull was born in Thailand. Its founder, Xu Shubiao, has developed a flavored beverage composed of water, sugar, caffeine , vitamins, taurine and other ingredients. Because it contains nourishing effects, it is named "Red Bull". After entering the Chinese market for 20 years, it has long been well known to everyone. However, since 2015, the Thai Red Bull brand (Tiansi Pharmaceutical Health Co., Ltd.) had a dispute with my country's former partner Huabin Group and finally went to court.
In fact, the cooperation between the two companies will start from 1995. At that time, the founder of Red Bull reached a cooperation with Huabin Group to jointly establish Red Bull Vitamin Company. Thailand provides trademark license , product formula, manufacturing technology, and financial support, and China Huabin Group is responsible for actual operations. But in 2016, after the Red Bull trademark authorized by Tiansi Company expired, it was unwilling to cooperate with Huabin Group again, and then a dispute arose about the ownership of the "Red Bull" trademark. The two parties began a protracted round of litigation war. After years of "war", I finally got to know it. Finally, it was determined that Huabin Group had infringed on its rights and compensated Tiansi Company for economic losses of 100 million yuan.
There is something wrong with the "Red Bull" drink? I will teach you three ways to know "imported goods". It's not too late to know now!
1: The can is marked with "Red Bull Vitamin-flavored beverage" , or "Red Bull Anneji Beverage", and are the two qualified authentic Red Bull drinks. If you find that the label "Red Bull Vitamin Functional Drink" is an infringing product, the difference is that this line of small characters is that you must observe carefully when buying.
2: Then the can must be marked with the tcp logo. The outside of is a double ring (as shown in the picture above). It is marked here that Tiansi Company is a legal holder of the "Red Bull" trademark in China and other countries and regions. It is a genuine Red Bull logo. You must recognize it clearly when buying it.
3: You can also look at the ingredients list, The ingredients of Thai Red Bull and Chinese Red Bull are different. The taurine content in Thai Red Bull contains 190 mg per 100 ml, while the taurine content in Chinese Red Bull contains only 125 mg per 100 ml of taurine. This is also the biggest difference. It is best to observe carefully when purchasing to avoid misleading.
OK, that’s all for today’s article. If it is helpful to you, welcome to like, forward, and follow . If you have different opinions, please leave a message in the comment area, and Xiao Jian will discuss it with you! Life is a desolate and lonely journey. You know the warmth and coldness, and you are in your heart. I hope you take good care of yourself...
