If 2017 is the first year of "slow variety shows" in variety shows, then " Hi Sing Turn " (hereinafter referred to as Hi Sing) is the founding father of "Jian Variety Show". It is precisely because of this label that adds a lot of fire to the success of "Hi Sing". So, what are the reasons for "high ratings" and "high interactivity" in "Hi Singing"? After following the five episodes of the show, I had my own answer:
1. "Short Video" traffic carnival in the Internet + environment
With the development of the Internet, the gradual end of traditional mass media and the new era of self-media has begun. The frequency of the term short video is refreshing faster and faster in front of us. From Kuaishou at the beginning, the two unique branches of Douyin , and then to the blooming of flowers later, they have successfully made full use of the fragmented time of urban people living in fast-paced life. Among them, a large number of internet celebrities have made famous: Liu Erdou, who dubbed the two kittens, as well as the all-round singer Feng Timo , and the lipstick prince Li Jiaqi ... Among them, Li Jiaqi is even called: the lipstick number one who defeated Jack Ma. This shows how powerful the Internet celebrities are in selling goods.
The function of variety shows is to heal the anxiety of current mainstream urban people and thus achieve the effect of decompression. "Hi Sing" successfully combines the two: this setting of opening the song is climax, not only caters to the current consumption model of short videos, but also creates a variety show "utopia" that relieves worries for modern urban people.
2. Although the sparrow is small, it is complete. "Hi Sing" is simple and not simple
At present, the public's aesthetic is getting higher and higher, and the phenomenon of bad money driving out good money has long disappeared. Only the best quality internal follower can quickly become king from the Internet era. There are more than 20 popular songs that have been highly sang from the 1950s to the present: " Peach Blossoms Blooms " that evokes memories of guests and turns on them one after another, and "I Willing to be with you ordinary people" in each episode. The guests at the scene said that they finally saw the real person, and the ageless goddess Yang Yuying personally sang "Tell You Secretly", which evokes memories of too many people.
plus the hi-singing experts from all over the world, and there are many new covers of classic songs: Peking Opera version "Blue and White Porcelain", the scene series " Jiumei ", and the steel version "Invisible Wings". The scenes with a sense of technology are all secret weapons for "Hi-singing" to compete for the Central Plains. It has to be said that the simple but exquisite "Hi Sing" can be regarded as one of the most eye-catching variety shows in 2019.
3. The big names gathered to sing and revelry, the interesting soul will never end
Luo Zhixiang , Da Zhangwei, Xie Na , Tenger , Guo Qilin, Yi Yang Qianxi , Yang Zi, Wei Daxun, etc. These familiar guests, fans can be found across all age groups, and the audience portraits are clear and clear. In the "Hi Singing" mode, the boundary between the resident guests and the hi singer is very blurry. Unlike traditional variety shows, even the judges participated in the performance on the same stage with the hi singer. In a certain episode of the show, Xie Na accepted the invitation of the hi singer Swago and performed a scene opera on the same stage. The jokes were frequently released. The two were "played" together very harmoniously, giving everyone present a very comfortable audio-visual enjoyment. Although it was not able to stop Swago from being eliminated in the end, it has to be said that the theme of mass media was perfectly interpreted.
4. When professionals do professional things, there will be times when
. When a work of art is too excellent, we often ignore its author. It was not until I finished watching the fifth episode of "Hi Singing" that I noticed that his production team was Hunan Satellite TV . I couldn't help but mutter: "No wonder this is the case."With the increasing development of the Internet today, more and more people are watching videos online, and fewer and fewer people sit in front of the TV. Why can Mango TV always be able to view the ratings of Changhong? Because it is interesting and innovative, the first-class creative team and first-class guest host have created too many familiar programs - " Everyday Upward ", " Happy Camp ", " Longing for Life ", " I am a Singer "... The old saying goes: Survival of the fittest. Only by constantly innovating can we survive the fittest.
The first feeling I gave me when I watched "Hi Sing" was that it was too down-to-earth. The 60-second singing rules and the turntable on the stage, stay if you like it, and take away if you don’t like it, giving people a sense of Douyin. Moreover, the singer's singing starts and climaxes, heading straight to the point. It greatly meets everyone's entertainment needs, and it is really cool. Coupled with the stage full of technology and the cool and gorgeous post-production special effects, it is simply the Chinese version of "The Number One Player"!
However, the hi singers who passed the first round are far from passing the level game, and they still have to face the second round of test: voting support from the live audience, that is, even if they pass the test of the review, they don’t want to escape the audience’s sharp eyes. If you can’t pass the test, you will still have to be “stripped”.
plus the gags from the guests is undoubtedly not a pleasure.
From this point of view, although the newborn "Jian Variety Show" still has some disadvantages, in terms of innovation, it is undoubtedly a very important milestone, and it will surely become a new trend in the variety show industry like "slow variety shows". And "Hi Sing" has become the leader of this trend, and he is the first person to take the lead.
